AEO - Association of event organisers

Marketing Manager - Independent Hotel Shows


Marketing Manager - Independent Hotel Shows

  • Closing date: 31-Mar-2022
  • Hours:
    • Full Time
  • Job function:
    • Marketing
  • Contract type:
    • Permanent

Join the AEO's 'Organiser of the Century'

Montgomery Events are dedicated to serving the needs of the food, drink, catering & hospitality industries. We are passionate about exceeding expectations by delivering events that focus on developing future success for all that attend. 

We are committed to showcasing innovation, presenting exceptional educational content, and creating unrivaled networking opportunities. We strive to do more, think of what’s next, and always stay ahead.  You will be integrated into a fun-loving team working on Independent Hotel Show London, Amsterdam and soon to launch Miami. Montgomery Group's purpose “To serve our world, nurturing relationships and developing opportunities.” runs through everything that we do whilst adhering to our Company Values: Ethically Commercial, Growth Mindset, Embrace Collaboration, Empowerment. 


•Planning, coordinating, implementing & monitoring all marketing communication activities to ensure deadlines are met, within budget and in line with the event marketing goals 

• Managing and developing dedicated projects to improve visitor attendance.  

• Developing a strategy for a comprehensive commercial campaign to create leads for the commercial team. 

•Attending industry events to gain an excellent understanding of the market. 

• Analysing and sharing insights based on the results of marketing activities. 

• Management of the print process from brief to delivery. 

• Specification and management of event websites. • Writing material for inclusion on the website and within all collateral and emails. 

• Sorting media partner agreements and liaising with media partners to ensure that agreed plans are being delivered. 

• Working closely with suppliers including design houses, direct mail companies, printers, PR agencies, and registration companies.


  • 4+ years of experience in a similar role managing event marketing campaigns
  • An innovator – looking at the future, industry trends and visitor/exhibitor needs to keep the events number one in the industry
  • Creative, ideas-driven and a keen eye for design
  • Strong marketing experience across all elements of the marketing mix
  • Managing campaigns with multiple sectors
  • Ability to work on multiple projects at the same time
  • Good understanding of digital marketing skills – SEO, PPC
  • Be a confident communicator in all mediums – written, face-to-face & on the phone
  • Excellent creative skills and the ability to look at new and innovative ways of approaching the marketing requirements of each event
  • The ability to meet deadlines. Event dates do not move and therefore time management is critical for the role
  • Excellent copywriting skills and an eye for detail
  • Excellent Microsoft Office Skills. Adobe Photoshop experience would be an advantage

We are an equal opportunity employer and are committed to diversity.

For a full list of benefits visit   

  • "Broadway Events joined the AEO on the Enterprise Membership. We’ve already taken advantage of the many benefits including the excellent FaceTime Masterclasses and training guides for exhibitors."
    Emma Barrett
    Broadway Events
  • "We are a member of the AEO because it is a proactive association for the events industry. As an organiser it provides us with high value ideas, networking, guidance and information."
    David Harrison
    PPMA Group
  • "This year, the association has led working groups to address industry issues and put on some amazing events full of insightful content for both organisers and, through the AEOs FaceTime initiative, exhibitors. In addition, the AEO has represented the industry at a Governmental level to raise awareness of the importance of events to the UK economy."
    Paul Byrom
    Upper Street Events
  • "I genuinely believe that if you’re involved in organising events you should become a member of the AEO."
    Simon Kimble
    Clarion Events
  • "Our membership of the AEO represents real and tangible value for UBM - it provides fantastic networking opportunities, practical training for our team as well as valuable insight into the state of our industry."
    Simon Parker
    Informa Markets
  • "As an Association business, we appreciate the excellent work the secretariat of the AEO do for our community. From the events side of our business, the AEO provides an excellent return on investment, providing thought leadership, fantastic networking, brilliant awards, excellent research and FaceTime, a valuable tool to tell our markets why exhibitions and events should be an essential part of the marketing mix."
    Neil Felton
  • "AEO’s networking and member meetings are valuable for individuals at all levels within our organisation. The promotion of our sector to the outside world, to government, authorities and business at large is another vital aspect of the AEO’s purpose for members, many of whom, like my company, work on events throughout the world."
    Stephen Brooks
    Mack Brooks Exhibitions
  • “Knowledge is power and the AEO dinners are certainly powerful, there is always a wealth of knowledge at the table. Insightful presentations make for a constructive and extremely social way to learn from the experts who’ve done it before. I attended the Japanese evening and gained really valuable insight about the culture and how best to communicate with a local audience.”
    John Whitaker
    Vice President Marketing, Data & Digital , dmg events
  • "We have the opportunity to contribute positively to the industry as well as gaining valuable insight and advice. There’s no need to spend valuable time and money reinventing the wheel when you have so many experienced professionals in AEO membership to learn from”
    Emma Cartmell
    CHS Group
  • "JOINING THE AEO HAS BEEN FANTASTIC! Being able to gift our customers with free places at the FaceTime masterclasses, learn alongside industry peers and seek advice to common challenges is invaluable”
    Sharon Azam
    GovNet Communications
  • I just wanted to send my most sincere thanks for everything that you and the AEO team are doing to help navigate the events industry through the pandemic. The working groups and communication from the AEO have been excellent and I’m really appreciative of being part of such a wonderful organisation.
    Simon Burns
    ICHF Events
  • I think what the AEO has been doing during this tough time has been exceptional.
    Greg Cherry
    QD Events LTD
  • It is so useful to hear from your peers at this time. Please pass my thanks to Ruth and the BTIG panel
    Dan Assor
    CloserStill Media
  • Just wanted to thank you and Ruth this morning for the Zoom meeting - it was really interesting to hear how things are moving along in the virtual/hybrid meeting/exhibitions. All very new to me, so a lot to digest.
    Maureen Wright
    Optic UK
  • The session this morning was fantastic. We are right in the midst of this and the information was so useful. We can apply it immediately
    Claire Adams
  • The AEO provides an opportunity to make a difference, to work with other companies for the good of the industry as a whole, but beyond that, it provides it’s members with valuable insight and tangible benefits to grow your business, upskill and engage your teams. For those reasons, our membership is in indelible ink on the each annual budget. In short, if you aren’t a member, you are missing out.
    Ed Tranter
    73 Media




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