AEO - Association of event organisers

Trade Marketing Manager - Design Shanghai

AEO

Trade Marketing Manager - Design Shanghai

  • Closing date: 01-Aug-2019
  • Hours:
    • Full Time
  • Job function:
    • Management
    • Marketing
  • Contract type:
    • Permanent

The Opportunity:

  • Brands: Design Shanghai and Design China Beijing
  • Reporting Manager:  Senior Marketing Manager, Design Shanghai and Design China Beijing

Key Responsibilities:

General

  • Extensive Market Research to ensure Design Shanghai is a leader in its field focussing on trade Media Partners, industry associations, and trade visitor and buyer promotion using a variety of methods including visiting competitor shows, attending industry events and conference.
  • Prepare e-newsletters to drive trade visitors to the show
  • Be the data keeper for your event.

Trade Visitor Campaign

  • Deliver a comprehensive and successful Trade Visitor Campaign

Buyer promotion campaign

  • Understanding the existing resources for trade visitor promotion and develop a pre-show promotion plan to increase the number of trade visitors to the show.
  • Execute hosted buyer promotion campaign and be able to provide reports regularly.
  • Identify and secure essential trade media partnerships and other third party promotional partnerships, delivering strategies to maximise their support for the trade and buyer visitors.
  • Maintain existing relationship with the industry association partners, communicate with them regularly with regards to marketing strategy, to keep all contact lists updated, and draft future partnership agreements.
  • Brainstorming new and innovative marketing solutions to target trade visitor and buyer.

Buyer data management

  • Manage trade and buyer data sources in line with the marketing strategy.
  • Manage the existing buyers’ data, to keep the information updated and correct.
  • Find new data that focuses on hosted buyers program, trade data and key industry contacts.

Drive the Hosted Buyer Programme

  • Manage the Hosted Buyers Program team to ensure they are working to the required specifications.
  • Proof relevant materials to support the hosted buyer programme, including schedule, calling script, show information, welcoming emails and etc.

Reports

  • Post show reviews, reconciliations and analysis of trade campaign.
  • Report to the Senior Marketing Manager and Event Director on a weekly basis to update them on marketing strategy.

Knowledge, Skills & Behaviours:

  • Committed to continuous self-development and learning within the marketing field
  • A natural leader and motivator
  • Lead from the front and set the standard
  • A relationship builder
  • Confident in-front of high level clients and presenting
  • A strategic and proactive thinker and planner
  • Organised with an eye for detail
  • Excellent judgment and creative problem solving skills
  • Self-reliant, good problem solver, results oriented
  • Able to make decisions in a changing environment and anticipate future needs
  • Self-motivated with an ability to thrive under pressure
  • Exceptional written, oral, interpersonal and presentation skills and the ability to effectively interface with senior management
  • Ability to operate as an effective tactical as well as strategic thinker
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