AEO - Association of event organisers

Trade Marketing Manager - Design Shanghai


Trade Marketing Manager - Design Shanghai

  • Closing date: 01-Aug-2019
  • Hours:
    • Full Time
  • Job function:
    • Management
    • Marketing
  • Contract type:
    • Permanent

The Opportunity:

  • Brands: Design Shanghai and Design China Beijing
  • Reporting Manager:  Senior Marketing Manager, Design Shanghai and Design China Beijing

Key Responsibilities:


  • Extensive Market Research to ensure Design Shanghai is a leader in its field focussing on trade Media Partners, industry associations, and trade visitor and buyer promotion using a variety of methods including visiting competitor shows, attending industry events and conference.
  • Prepare e-newsletters to drive trade visitors to the show
  • Be the data keeper for your event.

Trade Visitor Campaign

  • Deliver a comprehensive and successful Trade Visitor Campaign

Buyer promotion campaign

  • Understanding the existing resources for trade visitor promotion and develop a pre-show promotion plan to increase the number of trade visitors to the show.
  • Execute hosted buyer promotion campaign and be able to provide reports regularly.
  • Identify and secure essential trade media partnerships and other third party promotional partnerships, delivering strategies to maximise their support for the trade and buyer visitors.
  • Maintain existing relationship with the industry association partners, communicate with them regularly with regards to marketing strategy, to keep all contact lists updated, and draft future partnership agreements.
  • Brainstorming new and innovative marketing solutions to target trade visitor and buyer.

Buyer data management

  • Manage trade and buyer data sources in line with the marketing strategy.
  • Manage the existing buyers’ data, to keep the information updated and correct.
  • Find new data that focuses on hosted buyers program, trade data and key industry contacts.

Drive the Hosted Buyer Programme

  • Manage the Hosted Buyers Program team to ensure they are working to the required specifications.
  • Proof relevant materials to support the hosted buyer programme, including schedule, calling script, show information, welcoming emails and etc.


  • Post show reviews, reconciliations and analysis of trade campaign.
  • Report to the Senior Marketing Manager and Event Director on a weekly basis to update them on marketing strategy.

Knowledge, Skills & Behaviours:

  • Committed to continuous self-development and learning within the marketing field
  • A natural leader and motivator
  • Lead from the front and set the standard
  • A relationship builder
  • Confident in-front of high level clients and presenting
  • A strategic and proactive thinker and planner
  • Organised with an eye for detail
  • Excellent judgment and creative problem solving skills
  • Self-reliant, good problem solver, results oriented
  • Able to make decisions in a changing environment and anticipate future needs
  • Self-motivated with an ability to thrive under pressure
  • Exceptional written, oral, interpersonal and presentation skills and the ability to effectively interface with senior management
  • Ability to operate as an effective tactical as well as strategic thinker
  • "Broadway Events joined the AEO on the Enterprise Membership. We’ve already taken advantage of the many benefits including the excellent FaceTime Masterclasses and training guides for exhibitors."
    Emma Barrett
    Broadway Events
  • "We are a member of the AEO because it is a proactive association for the events industry. As an organiser it provides us with high value ideas, networking, guidance and information."
    David Harrison
    PPMA Group
  • "This year, the association has led working groups to address industry issues and put on some amazing events full of insightful content for both organisers and, through the AEOs FaceTime initiative, exhibitors. In addition, the AEO has represented the industry at a Governmental level to raise awareness of the importance of events to the UK economy."
    Paul Byrom
    Upper Street Events
  • "I genuinely believe that if you’re involved in organising events you should become a member of the AEO."
    Simon Kimble
    Clarion Events
  • "Our membership of the AEO represents real and tangible value for UBM - it provides fantastic networking opportunities, practical training for our team as well as valuable insight into the state of our industry."
    Simon Parker
    Informa Markets
  • "As an Association business, we appreciate the excellent work the secretariat of the AEO do for our community. From the events side of our business, the AEO provides an excellent return on investment, providing thought leadership, fantastic networking, brilliant awards, excellent research and FaceTime, a valuable tool to tell our markets why exhibitions and events should be an essential part of the marketing mix."
    Neil Felton
  • "AEO’s networking and member meetings are valuable for individuals at all levels within our organisation. The promotion of our sector to the outside world, to government, authorities and business at large is another vital aspect of the AEO’s purpose for members, many of whom, like my company, work on events throughout the world."
    Stephen Brooks
    Mack Brooks Exhibitions
  • “Knowledge is power and the AEO dinners are certainly powerful, there is always a wealth of knowledge at the table. Insightful presentations make for a constructive and extremely social way to learn from the experts who’ve done it before. I attended the Japanese evening and gained really valuable insight about the culture and how best to communicate with a local audience.”
    John Whitaker
    Vice President Marketing, Data & Digital , dmg events
  • "We have the opportunity to contribute positively to the industry as well as gaining valuable insight and advice. There’s no need to spend valuable time and money reinventing the wheel when you have so many experienced professionals in AEO membership to learn from”
    Emma Cartmell
    CHS Group
  • "JOINING THE AEO HAS BEEN FANTASTIC! Being able to gift our customers with free places at the FaceTime masterclasses, learn alongside industry peers and seek advice to common challenges is invaluable”
    Sharon Azam
    GovNet Communications




AEO news