AEO - Association of event organisers

Sponsorship Sales Executive - Digital Marketing

AEO

Sponsorship Sales Executive - Digital Marketing

  • Closing date: 30-Sep-2019
  • Hours:
    • Full Time
  • Job function:
    • Sales
  • Contract type:
    • Permanent

The Opportunity:

Clarion’s Digital Marketing portfolio is on a mission to create the largest gathering of digital marketers in the world. We are the fastest growing portfolio in Clarion and embrace innovation, mistakes and new ideas. We aim to put the customer at the heart of all decision making.

The major brands in the portfolio are Traffic & Conversion Summit and Affiliate Summit.  Our events are unrivalled in size and market share.

T&C is the largest digital marketing event in North America. 

Affiliate Summit is the number one conference and tradeshow for the performance marketing industry internationally.  The flagship Affiliate Summit show in Vegas brings together more than 6000 attendees.

This is a new role, created to support our rapid expansion of existing events, geo-cloning into Europe and Asia and launch events around marketing tactics.

Key Responsibilities:

  • Make outgoing sales calls to existing customers and new business clients.
  • Identify the needs and challenges of the prospective customer.
  • Take a lead sales role on new market launches in new marketing tactics including podcasting and influencer marketing.
  • Be knowledgeable about market, customers, competitors and products in order to sell solutions to customers effectively.
  • Successfully achieve sales targets and performance objectives within your remit.
  • Maintain a strong sales pipeline through relationship building, call management and lead generation.
  • Continually seek ways of improving our service to customers, and creating moments of wow.
  • Make sales trips to competitor events and customers.
  • Ensure accurate use and maintenance of Salesforce.
  • Ensure sales administration activities (reports, meetings, plans etc.) are completed.
  • Work closely with internal teams e.g. Marketing, Customer Success and Operations, ensuring all activities are considered from a customer viewpoint.

Knowledge, Skills & Experience:

  • Previous experience in a B2B event sales role.
  • Experience reaching or exceeding activity goals/quotas.
  • Familiarity with Salesforce would be desirable.
  • Understanding of digital marketing would be advantageous.
  • Excellent communication skills, both verbal and written, especially over the phone.
  • Excellent listening skills.
  • Self-starter who has a desire to learn, grow, and excel in their role
  • Knowledge of business processes and organizational structures
  • An interest in digital marketing.

At Clarion our people are at the absolute heart of what we do. We're proud that our core values of PASSIONCAREIMAGINATION and TRUST define the way we carry out our work across all of our exhibitions and conferences. If you share our values and want to be a part of a successful, dynamic and creative global business then we want to hear from you. To apply, please email your CV to clarion.recruitment@clarionevents.com and state the role that you are applying for in the subject line.

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  • "Broadway Events joined the AEO on the Enterprise Membership. We’ve already taken advantage of the many benefits including the excellent FaceTime Masterclasses and training guides for exhibitors."
    Emma Barrett
    Broadway Events
  • "We are a member of the AEO because it is a proactive association for the events industry. As an organiser it provides us with high value ideas, networking, guidance and information."
    David Harrison
    PPMA Group
  • "This year, the association has led working groups to address industry issues and put on some amazing events full of insightful content for both organisers and, through the AEOs FaceTime initiative, exhibitors. In addition, the AEO has represented the industry at a Governmental level to raise awareness of the importance of events to the UK economy."
    Paul Byrom
    Upper Street Events
  • "I genuinely believe that if you’re involved in organising events you should become a member of the AEO."
    Simon Kimble
    Clarion Events
  • "Our membership of the AEO represents real and tangible value for UBM - it provides fantastic networking opportunities, practical training for our team as well as valuable insight into the state of our industry."
    Simon Parker
    Informa Markets
  • "As an Association business, we appreciate the excellent work the secretariat of the AEO do for our community. From the events side of our business, the AEO provides an excellent return on investment, providing thought leadership, fantastic networking, brilliant awards, excellent research and FaceTime, a valuable tool to tell our markets why exhibitions and events should be an essential part of the marketing mix."
    Neil Felton
    FESPA
  • "AEO’s networking and member meetings are valuable for individuals at all levels within our organisation. The promotion of our sector to the outside world, to government, authorities and business at large is another vital aspect of the AEO’s purpose for members, many of whom, like my company, work on events throughout the world."
    Stephen Brooks
    Mack Brooks Exhibitions
  • “Knowledge is power and the AEO dinners are certainly powerful, there is always a wealth of knowledge at the table. Insightful presentations make for a constructive and extremely social way to learn from the experts who’ve done it before. I attended the Japanese evening and gained really valuable insight about the culture and how best to communicate with a local audience.”
    John Whitaker
    Vice President Marketing, Data & Digital , dmg events
  • "We have the opportunity to contribute positively to the industry as well as gaining valuable insight and advice. There’s no need to spend valuable time and money reinventing the wheel when you have so many experienced professionals in AEO membership to learn from”
    Emma Cartmell
    CHS Group
  • "JOINING THE AEO HAS BEEN FANTASTIC! Being able to gift our customers with free places at the FaceTime masterclasses, learn alongside industry peers and seek advice to common challenges is invaluable”
    Sharon Azam
    GovNet Communications

 

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