AEO - Association of event organisers

Senior Sales Executive - Digital Marketing Sector

AEO

Senior Sales Executive - Digital Marketing Sector

  • Closing date: 17-Jan-2019
  • Hours:
    • Full Time
  • Job function:
    • Sales
  • Contract type:
    • Permanent

The Opportunity:

We are looking for a Senior Sales Executive to join the Digital Marketing team at Clarion Events working across the Traffic & Conversion Summit events portfolio.  You will be responsible for managing the sales across all Traffic & Conversion Summits.

Traffic & Conversion Summit is the largest digital marketing event in North America. In recent years this flagship show has been experiencing double digit growth in revenue, and is forecasted to grow at 48% in the next financial year.

Inc Magazine quoted “Traffic & Conversion Summit is the largest and best marketing event you’ve never heard of” 

We are entering an exciting phase as the flagship event in San Diego transitions to an expo, we launch an East Coast show, and expand overseas within the next 2 years.

For more details see https://www.trafficandconversionsummit.com/

 

Key Responsibilities:

• Building and executing the commercial plan on all T&C events

• Managing the current sales contractor on the flagship San Diego show, and building a plan for the transition period and thereafter

• Building relationships with large enterprise clients and industry bellwethers as we seek to increase their presence and visibility at the shows

• Understanding and planning how to scale the flagship San Diego show to exhibition

• Actively selling on the East Coast launch.

• Together with the Commercial Director, building a resourcing plan for T&C events and hiring accordingly

• Attending competitor events and industry functions, and visiting clients within the US and internationally when needed

• Weekly reporting on sales plans and activities to the business manager

 

Knowledge, Skills & Experience:

• Proven track record of exceeding sponsorship and exhibition targets 

• Experience of launching large scale events

• Experience of key account manager with large enterprise clients

• Experience of scaling a large scale conference to expo 

• Good organizational and time management skills 

• Experience building exciting and creative proposals to match sponsor needs 

• Ability to negotiate and build rapport effectively 

• Excellent customer service skills and customer focused 

• Strong objection avoidance and objection handling skills 

• Be able to build trust and credibility amongst our potential customer base. 

Loading
  • "Broadway Events joined the AEO on the Enterprise Membership. We’ve already taken advantage of the many benefits including the excellent FaceTime Masterclasses and training guides for exhibitors."
    Emma Barrett
    Broadway Events
  • "We are a member of the AEO because it is a proactive association for the events industry. As an organiser it provides us with high value ideas, networking, guidance and information."
    David Harrison
    PPMA Group
  • "This year, the association has led working groups to address industry issues and put on some amazing events full of insightful content for both organisers and, through the AEOs FaceTime initiative, exhibitors. In addition, the AEO has represented the industry at a Governmental level to raise awareness of the importance of events to the UK economy."
    Paul Byrom
    Brand Events
  • "I genuinely believe that if you’re involved in organising events you should become a member of the AEO."
    Simon Kimble
    Clarion Events
  • "Our membership of the AEO represents real and tangible value for UBM - it provides fantastic networking opportunities, practical training for our team as well as valuable insight into the state of our industry."
    Simon Parker
    UBM
  • "The AEO take great effort to ensure our industry continues to be recognised for its value, promotes the sector for talent acquisition and encourages the sharing of best practice across its members and their customers. It also provides a rich calendar of events for our staff to learn, network, share experiences and celebrate with their peers in the industry."
    Stuart Johnston
    Ascential Events
  • "As an Association business, we appreciate the excellent work the secretariat of the AEO do for our community. From the events side of our business, the AEO provides an excellent return on investment, providing thought leadership, fantastic networking, brilliant awards, excellent research and FaceTime, a valuable tool to tell our markets why exhibitions and events should be an essential part of the marketing mix."
    Neil Felton
    FESPA
  • "AEO’s networking and member meetings are valuable for individuals at all levels within our organisation. The promotion of our sector to the outside world, to government, authorities and business at large is another vital aspect of the AEO’s purpose for members, many of whom, like my company, work on events throughout the world."
    Stephen Brooks
    Mack Brooks Exhibitions
  • “Knowledge is power and the AEO dinners are certainly powerful, there is always a wealth of knowledge at the table. Insightful presentations make for a constructive and extremely social way to learn from the experts who’ve done it before. I attended the Japanese evening and gained really valuable insight about the culture and how best to communicate with a local audience.”
    John Whitaker
    Vice President Marketing, Data & Digital , dmg events
  • "We have the opportunity to contribute positively to the industry as well as gaining valuable insight and advice. There’s no need to spend valuable time and money reinventing the wheel when you have so many experienced professionals in AEO membership to learn from”
    Emma Cartmell
    CHS Group
  • "JOINING THE AEO HAS BEEN FANTASTIC! Being able to gift our customers with free places at the FaceTime masterclasses, learn alongside industry peers and seek advice to common challenges is invaluable”
    Sharon Azam
    GovNet Communications

 

FaceTime

@facetime

AEO news

@aeonews