AEO - Association of event organisers

Senior Marketing Operations Manager (ITC Europe)

AEO

Senior Marketing Operations Manager (ITC Europe)

  • Closing date: 19-Aug-2022
  • Hours:
    • Full Time
  • Job function:
    • Operations
  • Contract type:
    • Permanent
  • Contact Name: Iain Pitt
  • Location: London, UK
  • Company name: Clarion Events Ltd
  • Email: iain.pitt@clarionevents.com

The Opportunity:

An opportunity has arisen for a highly motivated Senior Marketing Operations Manager to join the Confex team responsible for ITC Europe, Phacilitate and Energy Council events. This role requires an individual with excellent analytical abilities, outstanding business acumen, and exceptional written and oral communication skills to communicate effectively to technical and non-technical stakeholders. A successful candidate will be data and insight driven with a strong understanding of marketing KPIs and marketing automation technology.

You will work within sectors, and in partnership with the Senior Marketing Leads and Portfolio Directors, to establish best data practices, procedural rigor, operational and process improvement, and analytical insights. Utilising our marketing technology platforms, including Pardot, Power BI, Salesforce and Explori, you will be a champion of data, connecting it throughout the customer journey, and generating the insights that will shape our digital and live event propositions.

The Candidate:

The successful candidate will be responsible for analysing data trends, building audience development strategies, owning the management of the database and quality of leads, and recommending channels, strategies and techniques to increase lead generation across target markets. Utilising our marketing technology platforms, you will be a champion of data, connecting it throughout the customer journey, and generating the insights that will shape our digital and live events and products.

Key Responsibilities:

  • Comprehensively understand business objectives and cross-functional team goals and translate these in to optimised processes for campaign planning, data segmentation and performance measurement
  • Own the marketing database management strategy that ensures data integrity, supports complex segmentation, and enforces legal governance; partner with the brand marketing and central data teams to ensure data hygiene in our customer databases
  • Work with brand teams to manage, enhance and optimise the end-to-end customer data journey aligned to a defined data model
  • Collaborate with commercial and brand teams to identify and implement processes to increase sales opportunities through refined lead management strategies
  • Identify industry trends, innovations or technologies to increase data sets within new markets
  • Utilise dashboards in Power BI to provide visibility and insight of customer data universe engagement, behaviours, segmentation and sentiment
  • Continuously monitor customer NPV and identify trends to feedback actionable insights to brand teams that influence our product development roadmap
  • Build audience development plans in line with target markets & data gaps
  • Monitor data quality and own the integration between our marketing automation platforms
  • Assist with running complex data queries to segment and personalise data sets
  • Assist with and lead targeted data research projects in key growth areas and new projects
  • Draw insights from data and share recommendations with the team
  • Create and distribute monthly reports to monitor data trends and benchmark KPIs
  • Establish brand/campaign KPIs and success metrics around data to provide reporting and insight to support decision making
  • Work with brand teams to enhance and optimise the end-to-end customer data journey aligned to a defined data model
  • Continued learning about marketing technologies and automation

Knowledge, Skills & Behaviours:

  • Excellent knowledge of marketing automation and CRM technology (Pardot desirable not essential)
  • Experience working with and generating insights from data visualization platforms (Salesforce Einstein and Power BI ideal)
  • Deep analytical skills with demonstrated ability to translate complex data into concrete business recommendations
  • Experience in areas including database management, insight development, audience segmentation and data enrichment
  • Experience in developing implementation roadmaps and processes around new technology
  • Experience in operational benchmarking and metrics including acquisition rates, conversion
  • rates, database growth, lead nurture, engagement, MQL/SQL
  • Proficient in bringing together a wide mix of source data through the journey into insight Marketing Automation Expert – unlocks the capability of marketing automation to reduce manual process, optimise dataflows and enhance customer experience
  • Commercial Connector – ability to connect the dots between commercial goals, data, process, insight and people that enables successful decision making
  • Insight Obsessed – driven to understand ‘why’ and takes the initiative to identify trends and gaps that others may look past to uncover new routes to success
  • Voice of Customer – A respected voice that utilises qualitative and quantitative feedback to constantly refine our understanding of customers and empowers our teams with this knowledge
  • Data Steward – guardian of our customer data who curates its health, growth, engagement and richness to extract maximum value for our business
  • Confident Communicator – A respected voice with good verbal and written communication skills that can translate complexity into simplicity for a range of stakeholders
  • Extremely high data curiosity
  • Outstanding attention to detail
  • Passion to make lasting change

About Clarion Events:

Clarion Events is one of the world’s leading event organisers, producing and delivering innovative and market-leading events since 1947. (https://clarionevents.com/welcome)

Clarion Events embrace diversity and equal opportunities in all that we do. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.

Clarion is private equity backed and owned by Blackstone. Blackstone is one of the world’s leading global investment funds, investing capital for the long term in order to build successful, resilient businesses. (https://www.blackstone.com/)

Our purpose is to deliver exceptional customer outcomes and experiences, by making every connection count.

Our vision is we want every one of our products to be a market leader in customer satisfaction and delight.

Loading
  • "Broadway Events joined the AEO on the Enterprise Membership. We’ve already taken advantage of the many benefits including the excellent FaceTime Masterclasses and training guides for exhibitors."
    Emma Barrett
    Broadway Events
  • "We are a member of the AEO because it is a proactive association for the events industry. As an organiser it provides us with high value ideas, networking, guidance and information."
    David Harrison
    PPMA Group
  • "This year, the association has led working groups to address industry issues and put on some amazing events full of insightful content for both organisers and, through the AEOs FaceTime initiative, exhibitors. In addition, the AEO has represented the industry at a Governmental level to raise awareness of the importance of events to the UK economy."
    Paul Byrom
    Upper Street Events
  • "I genuinely believe that if you’re involved in organising events you should become a member of the AEO."
    Simon Kimble
    Clarion Events
  • "Our membership of the AEO represents real and tangible value for UBM - it provides fantastic networking opportunities, practical training for our team as well as valuable insight into the state of our industry."
    Simon Parker
    Informa Markets
  • "As an Association business, we appreciate the excellent work the secretariat of the AEO do for our community. From the events side of our business, the AEO provides an excellent return on investment, providing thought leadership, fantastic networking, brilliant awards, excellent research and FaceTime, a valuable tool to tell our markets why exhibitions and events should be an essential part of the marketing mix."
    Neil Felton
    FESPA
  • "AEO’s networking and member meetings are valuable for individuals at all levels within our organisation. The promotion of our sector to the outside world, to government, authorities and business at large is another vital aspect of the AEO’s purpose for members, many of whom, like my company, work on events throughout the world."
    Stephen Brooks
    Mack Brooks Exhibitions
  • “Knowledge is power and the AEO dinners are certainly powerful, there is always a wealth of knowledge at the table. Insightful presentations make for a constructive and extremely social way to learn from the experts who’ve done it before. I attended the Japanese evening and gained really valuable insight about the culture and how best to communicate with a local audience.”
    John Whitaker
    Vice President Marketing, Data & Digital , dmg events
  • "We have the opportunity to contribute positively to the industry as well as gaining valuable insight and advice. There’s no need to spend valuable time and money reinventing the wheel when you have so many experienced professionals in AEO membership to learn from”
    Emma Cartmell
    CHS Group
  • "JOINING THE AEO HAS BEEN FANTASTIC! Being able to gift our customers with free places at the FaceTime masterclasses, learn alongside industry peers and seek advice to common challenges is invaluable”
    Sharon Azam
    GovNet Communications
  • I just wanted to send my most sincere thanks for everything that you and the AEO team are doing to help navigate the events industry through the pandemic. The working groups and communication from the AEO have been excellent and I’m really appreciative of being part of such a wonderful organisation.
    Simon Burns
    ICHF Events
  • I think what the AEO has been doing during this tough time has been exceptional.
    Greg Cherry
    QD Events LTD
  • It is so useful to hear from your peers at this time. Please pass my thanks to Ruth and the BTIG panel
    Dan Assor
    CloserStill Media
  • Just wanted to thank you and Ruth this morning for the Zoom meeting - it was really interesting to hear how things are moving along in the virtual/hybrid meeting/exhibitions. All very new to me, so a lot to digest.
    Maureen Wright
    Optic UK
  • The session this morning was fantastic. We are right in the midst of this and the information was so useful. We can apply it immediately
    Claire Adams
    FESPA
  • The AEO provides an opportunity to make a difference, to work with other companies for the good of the industry as a whole, but beyond that, it provides it’s members with valuable insight and tangible benefits to grow your business, upskill and engage your teams. For those reasons, our membership is in indelible ink on the each annual budget. In short, if you aren’t a member, you are missing out.
    Ed Tranter
    73 Media

 

FaceTime

@facetimeuk

AEO news

@aeonews