AEO - Association of event organisers

Senior Marketing Manager

AEO

Senior Marketing Manager

  • Closing date: 13-Mar-2021
  • Hours:
    • Full Time
  • Job function:
    • Marketing
  • Contract type:
    • Permanent

About Us – dmg events

dmg events is an international exhibitions and publishing company. We attract more than 425,000 visitors to our global portfolio of 80 exhibitions each year. Through our global events, our aim is simple. We want to accelerate business through face-to-face events, which is why we work so hard to bring people together, creating opportunities for them to network, learn and do business.

dmg events is part of the Daily Mail Group Trust (DMGT). DMGT Manages a diverse, multinational portfolio of companies with total revenues of £2bn, that provide businesses and consumers with compelling information, analysis, insight, events, news and entertainment.  

Job Purpose

The Senior Marketing Manager will be responsible for developing effective marketing strategies and campaign plans for international trade exhibitions and conferences in the energy sector. Using traditional and innovative marketing techniques, the Senior Marketing Manager will support the drive to attract sponsors, exhibitors, delegates, visitors, and media.

 

The Senior Marketing Manager will be the marketing lead for the specific event(s) they are allocated to.  The successful applicant must have exhibition experience and working knowledge across all marketing channels including website and user experience, design and digital/print collaterals, data, EDMs, content, social media and digital marketing.  Market research and analytics are a must to ensure campaign plans evolve year on year in line with the growth plans of the events. The Senior Marketing Manager will lead a team of marketeers to deliver the complex campaign plan, across multiple verticals for the event.  

 

This role works closely with event exhibition sales and sponsorship team, conference production team and the delegate sales team to generate leads and conversions.  The Senior Marketing Manager will also work with the senior management team across functions such as technology or data that sit outside of the core events team.  Within the events team you must manage your generalist team and work with digital and content specialists to deliver campaigns through all marketing channels. 

 

Typical Responsibilities

 

  • Develop a marketing strategy and create and implement an integrated campaign plan for the event including exhibitor, delegate and visitor campaigns
  • Develop plan for lead generation and engage with each team to ensure optimisation of campaign plans throughout the event cycle
  • Forecast and monitor budget and negotiate with suppliers
  • Manage Marketing Manager/Marketing Executive(s) in the execution of the marketing plan, ensuring they reach their full potential
  • Work with external suppliers to produce key marketing materials in print, digital and video
  • Website management with 3rd parties, user experience, analytics, and content
  • Manage Social Media (organic and paid) and digital including SEO, PPC, geofencing, etc
  • Media Plan – PR, media buying, media partnership agreements (broadcast, associations, trade publications), media registration and onsite management 
  • Manage 3rd party elements and integrations such as mobile app, event registration, exhibitor manual, networking platforms, survey’s and market research
  • Activate an advocacy plan to be used digitally and via a marketing kit for all stakeholders to use and promote the affiliation with Gastech to their networks.

 

Skills and Experience Required

 

We are seeking an individual with a real passion for marketing and events. You will be organised and efficient and with a pro-active approach to work, the successful candidate will be able to work under their own initiative to complete tasks on time and within budget.  

Hard Skills

The successful individual must have used more than approx. 70% of the tools used by dmg events or have proven experience of using an alternative for an events business.

 

  • ESP – Hubspot, Adestra, Everlytic email composition and analysis
  • CRM/database – Salesforce for campaign management
  • Social Media Channels/ Hootsuite – LinkedIn, Twitter, Facebook, Instagram, YouTube (content creation, sponsored posts, analytics, and effectiveness)
  • Registration – InfoSalons, N200, Form Assembly (including Social Amplification though InGo or Gleanin)
  • Website – CMS (Umbraco, TYPO3, WordPress or similar) plus experience of design and user experience (working with 3rd parties)
  • Google Suite
  • SEO
  • PPC
  • Advocacy & exhibitor remarketing
  • App management, networking platforms, content delivery platforms (webinar etc)

 

Soft Skills

  • 5  years’ experience in mid manager level marketing; exhibition marketing is a must.
  • Marketing Qualification is advantageous.
  • Excellent interpersonal skills and the ability to effectively communicate with and relate to all levels both within and outside the organisation.
  • Good time management skills and ability to multitask and prioritise work accordingly.
  • Self-motivated and able to work effectively both independently and as part of a team.
  • Ability to work under pressure, multi-task and meet deadlines
  • Good leadership skills

 

You have experience in:

  • Strategy creation and critical path analysis
  • Experience in the use of databases in both mass and targeted direct marketing campaigns
  • Experience managing the production of mobile apps and online registration systems
  • People management
  • Website Management and User Experience
  • Excellent writing skills, including proof reading and messaging 
  • Marketing Automation, Lead Generation and Lead Scoring
  • Big Data Analysis from multiple sources
  • Budget management, including budgetary responsibility for decision making relating to a wide variety of potential marketing channels
  • Excellent interpersonal skills and the ability to effectively communicate with and relate to all levels both within and outside the organisation 
  • Excellent negotiation and relationship building skills
  • Strong attention to detail

 

Benefits

  • Be part of the biggest media organisation in UK
  • Free access to onsite gym and medical facilities.
  • Working in our amazing London office in High Street Kensington.
  • Competitive salary and bonus plan
  • Access to the DMGT benefits portal with hundreds of discounts on high street shops and restaurants.
  • Monthly Social events with the rest of the team as well as Summer and Christmas parties
  • Flexible working
  • Opportunities for travel across and work in our international events and office
  • 25 Days annual Leave
  • Season Ticket Loans
  • Continual service enhanced packages
  • Life Assurance
  • Pension plan
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  • "Broadway Events joined the AEO on the Enterprise Membership. We’ve already taken advantage of the many benefits including the excellent FaceTime Masterclasses and training guides for exhibitors."
    Emma Barrett
    Broadway Events
  • "We are a member of the AEO because it is a proactive association for the events industry. As an organiser it provides us with high value ideas, networking, guidance and information."
    David Harrison
    PPMA Group
  • "This year, the association has led working groups to address industry issues and put on some amazing events full of insightful content for both organisers and, through the AEOs FaceTime initiative, exhibitors. In addition, the AEO has represented the industry at a Governmental level to raise awareness of the importance of events to the UK economy."
    Paul Byrom
    Upper Street Events
  • "I genuinely believe that if you’re involved in organising events you should become a member of the AEO."
    Simon Kimble
    Clarion Events
  • "Our membership of the AEO represents real and tangible value for UBM - it provides fantastic networking opportunities, practical training for our team as well as valuable insight into the state of our industry."
    Simon Parker
    Informa Markets
  • "As an Association business, we appreciate the excellent work the secretariat of the AEO do for our community. From the events side of our business, the AEO provides an excellent return on investment, providing thought leadership, fantastic networking, brilliant awards, excellent research and FaceTime, a valuable tool to tell our markets why exhibitions and events should be an essential part of the marketing mix."
    Neil Felton
    FESPA
  • "AEO’s networking and member meetings are valuable for individuals at all levels within our organisation. The promotion of our sector to the outside world, to government, authorities and business at large is another vital aspect of the AEO’s purpose for members, many of whom, like my company, work on events throughout the world."
    Stephen Brooks
    Mack Brooks Exhibitions
  • “Knowledge is power and the AEO dinners are certainly powerful, there is always a wealth of knowledge at the table. Insightful presentations make for a constructive and extremely social way to learn from the experts who’ve done it before. I attended the Japanese evening and gained really valuable insight about the culture and how best to communicate with a local audience.”
    John Whitaker
    Vice President Marketing, Data & Digital , dmg events
  • "We have the opportunity to contribute positively to the industry as well as gaining valuable insight and advice. There’s no need to spend valuable time and money reinventing the wheel when you have so many experienced professionals in AEO membership to learn from”
    Emma Cartmell
    CHS Group
  • "JOINING THE AEO HAS BEEN FANTASTIC! Being able to gift our customers with free places at the FaceTime masterclasses, learn alongside industry peers and seek advice to common challenges is invaluable”
    Sharon Azam
    GovNet Communications
  • I just wanted to send my most sincere thanks for everything that you and the AEO team are doing to help navigate the events industry through the pandemic. The working groups and communication from the AEO have been excellent and I’m really appreciative of being part of such a wonderful organisation.
    Simon Burns
    ICHF Events
  • I think what the AEO has been doing during this tough time has been exceptional.
    Greg Cherry
    QD Events LTD
  • It is so useful to hear from your peers at this time. Please pass my thanks to Ruth and the BTIG panel
    Dan Assor
    CloserStill Media
  • Just wanted to thank you and Ruth this morning for the Zoom meeting - it was really interesting to hear how things are moving along in the virtual/hybrid meeting/exhibitions. All very new to me, so a lot to digest.
    Maureen Wright
    Optic UK
  • The session this morning was fantastic. We are right in the midst of this and the information was so useful. We can apply it immediately
    Claire Adams
    FESPA

 

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