AEO - Association of event organisers

Senior Marketing Manager - Design Shanghai

AEO

Senior Marketing Manager - Design Shanghai

  • Closing date: 01-Aug-2019
  • Hours:
    • Full Time
  • Job function:
    • Management
    • Marketing
  • Contract type:
    • Permanent

The Opportunity:

  • Brands: Design Shanghai and Design China Beijing
  • Reporting Manager:  Event Director, Design Shanghai and Design China Beijing
  • Career progression: Marketing Director, Group Marketing Director, Marketing VP

Key Responsibilities:

  • Drive multiple events or event clusters and deal with intricate team structures and relationships and co-operate with diverse team personalities.
  • Actively develop event value propositions according to the customer insights and critical shifts and gaps in the market.
  • Plan and execute integrated international digital and marketing campaign for the event/s through an in-depth understanding of integrated marketing and innovation to ensure the event is placed in a leading position in the industry.
  • Manage full marketing budget and report regularly to VP/Event Director.
  • Focus on customer insight to understand the core drives and needs of exhibitors, visitors and partners.
  • Appoint, train and coach staff with a lead-from-the front attitude; to aim higher and do more
  • Understand staff growth areas and areas to improve.
  • Promote excellent team work and collaboration.
  • Promote good practices and ideas across shows to improve overall marketing standards in the company.

Knowledge, Skills & Behaviours:

  • Solid experience of event/exhibition marketing, with proven track record in driving business performance
  • Previous experience in a management role
  • An interest or eye for design, art or architecture would be preferable
  • Exceptional written, oral, interpersonal and presentation skills and the ability to effectively interface with senior management
  • Able to establish effective working relationship with different stakeholders
  • Strong leadership skills with the proven ability to recruit, retain, motivate and develop a team
  • Able to make decisions in a changing environment and anticipate future needs
  • Self-motivated and self-reliant with an ability to thrive under pressure
  • The ability to multitask, adapting to an extremely fast-paced environment
  • Able to make decisions in a changing environment and anticipate future needs; utilizing excellent judgment and creative problem solving skills
  • Committed to continuous self-development and learning within the marketing field
  • A tactical, strategic and proactive thinker and planner
  • Strong balance between quantitative and qualitative management skills
  • Creative with entrepreneurial mindset
  • A natural leader and motivator
  • Highly organized with an eye for detail
  • Enthusiastic, passionate and energetic about all areas of work.
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  • "Broadway Events joined the AEO on the Enterprise Membership. We’ve already taken advantage of the many benefits including the excellent FaceTime Masterclasses and training guides for exhibitors."
    Emma Barrett
    Broadway Events
  • "We are a member of the AEO because it is a proactive association for the events industry. As an organiser it provides us with high value ideas, networking, guidance and information."
    David Harrison
    PPMA Group
  • "This year, the association has led working groups to address industry issues and put on some amazing events full of insightful content for both organisers and, through the AEOs FaceTime initiative, exhibitors. In addition, the AEO has represented the industry at a Governmental level to raise awareness of the importance of events to the UK economy."
    Paul Byrom
    Upper Street Events
  • "I genuinely believe that if you’re involved in organising events you should become a member of the AEO."
    Simon Kimble
    Clarion Events
  • "Our membership of the AEO represents real and tangible value for UBM - it provides fantastic networking opportunities, practical training for our team as well as valuable insight into the state of our industry."
    Simon Parker
    Informa Markets
  • "As an Association business, we appreciate the excellent work the secretariat of the AEO do for our community. From the events side of our business, the AEO provides an excellent return on investment, providing thought leadership, fantastic networking, brilliant awards, excellent research and FaceTime, a valuable tool to tell our markets why exhibitions and events should be an essential part of the marketing mix."
    Neil Felton
    FESPA
  • "AEO’s networking and member meetings are valuable for individuals at all levels within our organisation. The promotion of our sector to the outside world, to government, authorities and business at large is another vital aspect of the AEO’s purpose for members, many of whom, like my company, work on events throughout the world."
    Stephen Brooks
    Mack Brooks Exhibitions
  • “Knowledge is power and the AEO dinners are certainly powerful, there is always a wealth of knowledge at the table. Insightful presentations make for a constructive and extremely social way to learn from the experts who’ve done it before. I attended the Japanese evening and gained really valuable insight about the culture and how best to communicate with a local audience.”
    John Whitaker
    Vice President Marketing, Data & Digital , dmg events
  • "We have the opportunity to contribute positively to the industry as well as gaining valuable insight and advice. There’s no need to spend valuable time and money reinventing the wheel when you have so many experienced professionals in AEO membership to learn from”
    Emma Cartmell
    CHS Group
  • "JOINING THE AEO HAS BEEN FANTASTIC! Being able to gift our customers with free places at the FaceTime masterclasses, learn alongside industry peers and seek advice to common challenges is invaluable”
    Sharon Azam
    GovNet Communications

 

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