AEO - Association of event organisers

Senior Marketing Executive - Retail

AEO

Senior Marketing Executive - Retail

  • Closing date: 31-Mar-2019
  • Hours:
    • Full Time
  • Job function:
    • Marketing
  • Contract type:
    • Permanent

The Opportunity:
A great opportunity has arisen within Clarion Retail for a Senior Marketing Executive to work on the flagship shows in the retail portfolio. The successful candidate will help plan, organise and execute the large-scale, year round marketing campaigns for Top Drawer Spring & Autumn and Home & Gift shows.
Top Drawer is the UK’s biggest and most design-focused gift trade show. Running for over 30 years, this biannual exhibition brings together over 1,000 of the latest on-trend lifestyle brands in London, organised into five distinct show sectors: Gift, Fashion Accessories, Greetings & Stationery, Children’s and Wellbeing – making it the ultimate destination for high-end designers and buyers. Held in Spring and Autumn, Top Drawer is UK’s leading destination for design led homeware and interior accessories.
Established for 57 years and held in the beautiful town of Harrogate Home & Gift is the industry’s best loved buying event offering buyers the first opportunity to source new and unique autumn/winter products from an inspirational edit of design-led and everyday brands, unrivalled networking opportunities and unmissable advice from industry experts all in one unique, summer setting.

Key Responsibilities:

  • Develop, manage and deliver the event’s marketing campaign schedule on time and within budget
  • Analysis of entire marketing cycle - online and offline e.g. email campaigns, social media, DM etc.
  • Set, communicate and maintain timelines and priorities on every project
  • Communicate to, maintain and build client relations with key partners, sponsors and exhibitors
  • Manage creative (on and offline assets) through all stages of design, proofing and production
  • Define and write campaign/ creative briefs based on the marketing plan
  • Help drive online traffic with web-related campaigns (SEO, SEM, Google ad words, PPC)
  • Track and manage an engaging and creative social media campaign.
  • Plan and build the media schedule for trade press
  • Manage and maintain show website with regular updates
  • Maintain and update information to enable marketing performance measurement, tracking and reporting
  • Copy write and create unique content across all marketing communications
  • Write and produce e-shots, e-newsletters and all year round communications
  • Follow up all with all exhibitors, associations, and third parties promotional activity
  • Develop new initiatives to extend the reach of the show
  • Co-ordinate creative campaigns e.g. photo shoots, feature areas, product call ins
  • Co-ordinate exhibitor co-marketing campaign and handle visitor enquiries
  • Manage and select data for emails and mailings.

Knowledge, Skills & Personal Attributes:

  • Solid understanding of the core event marketing disciplines, what each can deliver and their implementation.
  • Sound knowledge of digital marketing technologies including HTML, website CMS, analytics, tracking, PPC and social media.
  • Previous experience of website CMS use.
  • Excellent interpersonal and strong communication skills with an ability to work independently and contribute in a collaborative team environment.
  • Enthusiastic, self-motivated, creative, assertive and confident.
  • A tenacious ‘can do’ approach to work, with a hunger to reach and exceed targets.
  • Calm under pressure, ensuring deadlines are met.
  • Analytical and able to draw conclusions and make recommendations.
  • Commercial acumen.
  • Highly organised, good attention to detail and capable of multi-tasking.
  • Financial awareness.
  • Proficient in Microsoft Excel, Word and PowerPoint.
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  • "Broadway Events joined the AEO on the Enterprise Membership. We’ve already taken advantage of the many benefits including the excellent FaceTime Masterclasses and training guides for exhibitors."
    Emma Barrett
    Broadway Events
  • "We are a member of the AEO because it is a proactive association for the events industry. As an organiser it provides us with high value ideas, networking, guidance and information."
    David Harrison
    PPMA Group
  • "This year, the association has led working groups to address industry issues and put on some amazing events full of insightful content for both organisers and, through the AEOs FaceTime initiative, exhibitors. In addition, the AEO has represented the industry at a Governmental level to raise awareness of the importance of events to the UK economy."
    Paul Byrom
    Brand Events
  • "I genuinely believe that if you’re involved in organising events you should become a member of the AEO."
    Simon Kimble
    Clarion Events
  • "Our membership of the AEO represents real and tangible value for UBM - it provides fantastic networking opportunities, practical training for our team as well as valuable insight into the state of our industry."
    Simon Parker
    UBM
  • "The AEO take great effort to ensure our industry continues to be recognised for its value, promotes the sector for talent acquisition and encourages the sharing of best practice across its members and their customers. It also provides a rich calendar of events for our staff to learn, network, share experiences and celebrate with their peers in the industry."
    Stuart Johnston
    Ascential Events
  • "As an Association business, we appreciate the excellent work the secretariat of the AEO do for our community. From the events side of our business, the AEO provides an excellent return on investment, providing thought leadership, fantastic networking, brilliant awards, excellent research and FaceTime, a valuable tool to tell our markets why exhibitions and events should be an essential part of the marketing mix."
    Neil Felton
    FESPA
  • "AEO’s networking and member meetings are valuable for individuals at all levels within our organisation. The promotion of our sector to the outside world, to government, authorities and business at large is another vital aspect of the AEO’s purpose for members, many of whom, like my company, work on events throughout the world."
    Stephen Brooks
    Mack Brooks Exhibitions
  • “Knowledge is power and the AEO dinners are certainly powerful, there is always a wealth of knowledge at the table. Insightful presentations make for a constructive and extremely social way to learn from the experts who’ve done it before. I attended the Japanese evening and gained really valuable insight about the culture and how best to communicate with a local audience.”
    John Whitaker
    Vice President Marketing, Data & Digital , dmg events
  • "We have the opportunity to contribute positively to the industry as well as gaining valuable insight and advice. There’s no need to spend valuable time and money reinventing the wheel when you have so many experienced professionals in AEO membership to learn from”
    Emma Cartmell
    CHS Group
  • "JOINING THE AEO HAS BEEN FANTASTIC! Being able to gift our customers with free places at the FaceTime masterclasses, learn alongside industry peers and seek advice to common challenges is invaluable”
    Sharon Azam
    GovNet Communications

 

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