AEO - Association of event organisers

Senior Marketing Executive

AEO

Senior Marketing Executive

  • Closing date: 06-Sep-2019
  • Hours:
  • Job function:
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About us:   CloserStill is a dynamic, fast growing company that owns some of the UK’s most successful trade shows.  All our events have significant growth both in sales and delegate attendance and this is no accident.  We have a team of the most dedicated and talented people in the industry, and award winning marketers.

We’re the world’s most awarded, dynamic and disruptive events and exhibitions organiser, working across more than x countries and serving dozens of specialist professional communities.  We are in an exciting period growth and innovation with the implementation of new marketing technology and automation systems throughout the company, there are so many exciting opportunities that await our passionate and experienced marketing teams – new and old. Come join us!

Reporting into Group Marketing Manager this role is responsible for implementing year-round, content-led marketing campaigns for a portfolio of exhibitions.

We are seeking an experienced Senior Marketing Executive to lead on creating and executing marketing campaigns on shows within this portfolio in collaboration with the management team. Using data, customer insight, content and targeted audience personas. We want you to develop year round campaigns and enhance delegate and exhibitor value propositions.

Purpose and objective of the job:

The purpose of this role is to help produce and deliver the marketing strategy promoting our events to delegates and exhibitors.  You will be a self-motivated individual who loves working alongside a great team, across the marketing mix. To establish relationships with key suppliers, outsourced companies and internal teams to ensure the tasks of each project are executed as directed. To deliver effective marketing campaigns that keep the events in the number one positions in the sectors.

Role responsibilities:

  • Conduct insight specifically to maintain and grow our undertraining of our key audience personas
  • To create and execute marketing campaigns for the events you will work across
  • Take a lead in testing all campaigns to ensure effectiveness, adapting and moving budget where necessary
  • Control costs against budget, raising orders, maintaining invoice records and marketing budget trackers in line with business requirements for the event marketing
  • Identify opportunities with our international teams to deliver sustainable growth for each other’s brands
  • To ensure key messages aligned to the business plan and are delivered across all potential media
  • Detailed understanding of the industry, event goals and key customer groups
  • To support sales via partnerships and sponsorship deals
  • Development of prospect databases
  • To liaise with the relevant data manager to ensure compliance with the ICO
  • To write and control copy-writing and Print Production of marketing materials
  • To take responsibility for bringing marketing tasks and activity required per event on time as set by Manager
  • To ensure follow all internal procedures for purchase ordering are adhered to
  • To liaise with operations and ensure smooth execution of event strategies build up etc.
  • To devise reports of activity weekly and monthly and report effectiveness of campaigns to line manager regularly
  • To ensure social media activity such as Email and Web Marketing inc Twitter, FaceBook and Linkedin etc are executed for the maximum exposure for the business as directed by Manager
  • Utilise new technology to ensure we increase team efficiencies and reach new markets
  • Analyse all activity on an ongoing basis to change and adapt the channels used
  • To grow relationships with sector relevant associations
  • To develop key relationships, especially with key partners, customers and stakeholders to maximise revenues
  • To ensure high levels of care and customer satisfaction regarding the sector
  • To ensure all targets and deadlines are met and exceeded
  • Continue to grow databases
  • Secure new media partners
  • To undertake any other duties as reasonably requested

The ideal candidate will have:

You will probably have at least 1-2 years marketing experience at exec level or above. We particularly want to see evidence of contributing to the development of marketing plans.  Experience of marketing events is an advantage, but the reason we are so different is because we actively employ people from all walks of life and backgrounds who accelerate our company’s growth by looking at things differently. So if you have marketing experience in general, or transferable skills from experience in the fields in which we run our events, then we want to meet you.

Essential skills:

  • Great writing and verbal communication skills.  You should be confident in writing technical copy
  • Ability to produce creative and well thought out marketing plans
  • Ability to manage multiple projects and deliver on time
  • Good IT skills.  You will be using content management systems, databases and email software
  • Commercial acumen to develop sales-led marketing initiatives
  • Ambition to develop your marketing career
  • Have something to teach us about social media
  • Get on well with people from all walks of life (and the ability to network and make new friends quickly!)
  • A calmness under pressure
  • Good attention to detail. In the events world little things matter
    - Flexibility to accommodate extended working hours as needed around key show times
    - Not essential, but a fabulous sense of humour will see you fit right in!
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  • "Broadway Events joined the AEO on the Enterprise Membership. We’ve already taken advantage of the many benefits including the excellent FaceTime Masterclasses and training guides for exhibitors."
    Emma Barrett
    Broadway Events
  • "We are a member of the AEO because it is a proactive association for the events industry. As an organiser it provides us with high value ideas, networking, guidance and information."
    David Harrison
    PPMA Group
  • "This year, the association has led working groups to address industry issues and put on some amazing events full of insightful content for both organisers and, through the AEOs FaceTime initiative, exhibitors. In addition, the AEO has represented the industry at a Governmental level to raise awareness of the importance of events to the UK economy."
    Paul Byrom
    Upper Street Events
  • "I genuinely believe that if you’re involved in organising events you should become a member of the AEO."
    Simon Kimble
    Clarion Events
  • "Our membership of the AEO represents real and tangible value for UBM - it provides fantastic networking opportunities, practical training for our team as well as valuable insight into the state of our industry."
    Simon Parker
    Informa Markets
  • "As an Association business, we appreciate the excellent work the secretariat of the AEO do for our community. From the events side of our business, the AEO provides an excellent return on investment, providing thought leadership, fantastic networking, brilliant awards, excellent research and FaceTime, a valuable tool to tell our markets why exhibitions and events should be an essential part of the marketing mix."
    Neil Felton
    FESPA
  • "AEO’s networking and member meetings are valuable for individuals at all levels within our organisation. The promotion of our sector to the outside world, to government, authorities and business at large is another vital aspect of the AEO’s purpose for members, many of whom, like my company, work on events throughout the world."
    Stephen Brooks
    Mack Brooks Exhibitions
  • “Knowledge is power and the AEO dinners are certainly powerful, there is always a wealth of knowledge at the table. Insightful presentations make for a constructive and extremely social way to learn from the experts who’ve done it before. I attended the Japanese evening and gained really valuable insight about the culture and how best to communicate with a local audience.”
    John Whitaker
    Vice President Marketing, Data & Digital , dmg events
  • "We have the opportunity to contribute positively to the industry as well as gaining valuable insight and advice. There’s no need to spend valuable time and money reinventing the wheel when you have so many experienced professionals in AEO membership to learn from”
    Emma Cartmell
    CHS Group
  • "JOINING THE AEO HAS BEEN FANTASTIC! Being able to gift our customers with free places at the FaceTime masterclasses, learn alongside industry peers and seek advice to common challenges is invaluable”
    Sharon Azam
    GovNet Communications

 

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