AEO - Association of event organisers

Senior Marketing Executive - EnergyNet

AEO

Senior Marketing Executive - EnergyNet

  • Closing date: 15-Feb-2019
  • Hours:
    • Full Time
  • Job function:
    • Marketing
  • Contract type:
    • Permanent

The Opportunity:
An opportunity has arisen for a highly motivated and creative Spanish-speaking Senior Marketing Executive to join EnergyNet’s growing marketing team. The successful candidate will help to plan, organise and execute innovative marketing campaigns primarily across the LATAM portfolio of international conferences as well as the Africa portfolio.

The Candidate:
Supported by the Head of Marketing, the successful candidate will be responsible for the planning and implementation of global marketing campaigns of the highest standard delivered on time and within budget. The ideal candidate will be highly creative and an excellent team player with the ability to organise their time to manage multiple projects. Experience of a similar B2B events role is essential.

Key Responsibilities:

  • Planning and delivering cross-channel marketing campaigns with support from the Head of Marketing and Portfolio Director in line with the event or project objectives
  • Assisting with the design, production and distribution of all promotional materials relating to the portfolio
  • Writing and proofing copy for a range of marketing platforms & materials including websites, social media, emails and brochures
  • Maintaining and updating conference websites
  • Using digital channels and technologies to enhance the online presence of the business
  • Managing and segmenting data, identifying gaps, developing new data sources and implementing a data build plan
  • Continuous analysis and evaluation of marketing campaigns to improve performance
  • Assisting with the PR activity relating to the conference portfolio, researching material for press releases, building relationships with relevant press and partners
  • Building and managing relationships with external suppliers and negotiating prices
  • Working with key media & association partners to secure valuable external promotions for the conferences
  • Carrying out competitor analysis to identify potential threats and opportunities.

Knowledge, skills and behaviours:

  • Previous experience in a similar role
  • Sound knowledge of digital marketing practices and channels such as Google Analytics, SEO, PPC and social media
  • Proficient in Microsoft Excel, Word and PowerPoint
  • Exemplary verbal and written English
  • Experience using a CRM system such as Microsoft Dynamics or Salesforce
  • Fluent Spanish speaker
  • Excellent interpersonal, verbal and written communication skills
  • Excellent time management skills and the ability to meet deadlines
  • Excellent attention to detail
  • Strong analytical skills to interrogate data and draw conclusions
  • Literate and numerate
  • A keen interest in developing a Marketing career
  • Enthusiastic & confident attitude with a problem-solving approach to tasks
  • Highly creative and imaginative
  • Highly organised and flexible
  • Commercially minded and motivated to succeed
  • The ability to articulate and be naturally persuasive.
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