AEO - Association of event organisers

Senior Commercial Executive


Senior Commercial Executive

  • Closing date: 24-Apr-2021
  • Hours:
    • Full Time
  • Job function:
    • Sales
    • Senior Management
  • Contract type:
    • Contract


We’re looking for a salesperson who can hit the ground running. You will be confident in picking up the phone and meeting clients face-to-face (once we’re able to!), steering sales conversations from initial contact to closing the deal.

 The ideal candidate will be able to work autonomously to drive sales, whilst coordinating with the Commercial Manager, Event Director and other key departments. 

 You will be working in an exciting and diverse industry and representing strong, well-respected events in their sectors. We’re looking for a sales professional who can be an ambassador for our events and brands and become fully integrated into the food, drink & hospitality sectors.


• Excellent organisational skills, with an ability to prioritise tasks and manage workload

• Performance driven, keen focus on achieving goals and attaining commercial success with a desire to attract new business

• Knowledge and experience of using different commercial processes and techniques to sell stand space and sponsorship opportunities

• Experience of writing effective partnership and sponsorship proposals

• Knowledge and experience of using CRM systems

• Ability to nurture strong key client relationships

• Self-motivation

• Great communication, both written and verbal

• Consultative and persuasive

• Results-oriented


• Sell exhibition space and sponsorship to both previous and new customers/partners over the telephone and face to face

• Generate new business and rebuild relationships with lapsed accounts

• Support the Event Manager with accurate and timely floorplan management, forecasting and ensuring CRM is always up to date

• Work closely with the show team, including Operations, Marketing and Project Coordinators to jointly develop the event

• Attend industry networking events and competitor events to identify commercial opportunities, gain industry feedback and increasing sector knowledge

• Ensure that all KPIs are achieved


For a full list of company benefits please refer to the Montgomery Group website.


Please send your CV to listing the Division and Job title in the subject line.


  • "Broadway Events joined the AEO on the Enterprise Membership. We’ve already taken advantage of the many benefits including the excellent FaceTime Masterclasses and training guides for exhibitors."
    Emma Barrett
    Broadway Events
  • "We are a member of the AEO because it is a proactive association for the events industry. As an organiser it provides us with high value ideas, networking, guidance and information."
    David Harrison
    PPMA Group
  • "This year, the association has led working groups to address industry issues and put on some amazing events full of insightful content for both organisers and, through the AEOs FaceTime initiative, exhibitors. In addition, the AEO has represented the industry at a Governmental level to raise awareness of the importance of events to the UK economy."
    Paul Byrom
    Upper Street Events
  • "I genuinely believe that if you’re involved in organising events you should become a member of the AEO."
    Simon Kimble
    Clarion Events
  • "Our membership of the AEO represents real and tangible value for UBM - it provides fantastic networking opportunities, practical training for our team as well as valuable insight into the state of our industry."
    Simon Parker
    Informa Markets
  • "As an Association business, we appreciate the excellent work the secretariat of the AEO do for our community. From the events side of our business, the AEO provides an excellent return on investment, providing thought leadership, fantastic networking, brilliant awards, excellent research and FaceTime, a valuable tool to tell our markets why exhibitions and events should be an essential part of the marketing mix."
    Neil Felton
  • "AEO’s networking and member meetings are valuable for individuals at all levels within our organisation. The promotion of our sector to the outside world, to government, authorities and business at large is another vital aspect of the AEO’s purpose for members, many of whom, like my company, work on events throughout the world."
    Stephen Brooks
    Mack Brooks Exhibitions
  • “Knowledge is power and the AEO dinners are certainly powerful, there is always a wealth of knowledge at the table. Insightful presentations make for a constructive and extremely social way to learn from the experts who’ve done it before. I attended the Japanese evening and gained really valuable insight about the culture and how best to communicate with a local audience.”
    John Whitaker
    Vice President Marketing, Data & Digital , dmg events
  • "We have the opportunity to contribute positively to the industry as well as gaining valuable insight and advice. There’s no need to spend valuable time and money reinventing the wheel when you have so many experienced professionals in AEO membership to learn from”
    Emma Cartmell
    CHS Group
  • "JOINING THE AEO HAS BEEN FANTASTIC! Being able to gift our customers with free places at the FaceTime masterclasses, learn alongside industry peers and seek advice to common challenges is invaluable”
    Sharon Azam
    GovNet Communications
  • I just wanted to send my most sincere thanks for everything that you and the AEO team are doing to help navigate the events industry through the pandemic. The working groups and communication from the AEO have been excellent and I’m really appreciative of being part of such a wonderful organisation.
    Simon Burns
    ICHF Events
  • I think what the AEO has been doing during this tough time has been exceptional.
    Greg Cherry
    QD Events LTD
  • It is so useful to hear from your peers at this time. Please pass my thanks to Ruth and the BTIG panel
    Dan Assor
    CloserStill Media
  • Just wanted to thank you and Ruth this morning for the Zoom meeting - it was really interesting to hear how things are moving along in the virtual/hybrid meeting/exhibitions. All very new to me, so a lot to digest.
    Maureen Wright
    Optic UK
  • The session this morning was fantastic. We are right in the midst of this and the information was so useful. We can apply it immediately
    Claire Adams




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