AEO - Association of event organisers

Sales Manager


Sales Manager

  • Closing date: 06-Jul-2022
  • Hours:
    • Full Time
  • Job function:
    • Event Management
    • Marketing
    • Sales
  • Contract type:
    • Permanent

The Role

This is a fantastic opportunity for an experienced and entrepreneurial sales professional, in a not-for-profit industry association.

Reporting to the Events & Commercial Director, you will lead the sales of the Grounds Management Association (GMA) events, sponsorship and  products & services whilst developing new sales leads and commercial opportunities. In collaboration with other teams you will support the recruitment and retention of GMA Corporate Plus and Corporate memberships  utilising the GMA CRM system and SALTEX database for the development and planning of sales and after sales functions.


Having spent at least 5+ years' in sales with a proven track record of achieving (£m+) sales targets, you will be experienced in:

  • sales of trade show stand space and sponsorships, membership and membership events and/or awards.
  • excellent customer relationship management to cultivate, maintain, develop and retain GMA business relations.
  • preparing and delivering sales presentations
  • working with CRM systems and databases, utilising data, intelligence and insight to inform and develop sales opportunities.
  • contract negotiation
  • working as part of a team with colleagues and with external suppliers and stakeholders


The Team

This is an exciting time to help establish an in-house sales function which was previously outsourced., You will play a leading role in selling a range of products which currently includes: SALTEX[1], GMA Awards, Groundsweek[2], GMA webinars, corporate membership, GMA members event and GMA technical & learning events.  Success in sales will not only improve the GMA finances, it will also result in more opportunities to invest back into grounds management as part of a wider investment plan to deliver the GMA’s Five-Year Strategy.

You will bring sales and engagement expertise and in collaboration with all other GMA departments, support the GMA products and services offering and engagement, that will provide a value proposition to deliver better outcomes for those who work in and with the grounds care industry.


The Organisation

The Grounds Management Association (GMA) is the UK’s leading industry body for the grounds care sector.  A not-for-profit membership organisation promoting and protecting the interests of professional and volunteer grounds people who make sport possible by keeping green spaces and playing surfaces safe, accessible, and sustainable across educational establishments, community facilities, and sports clubs at grassroot, amateur, and elite professional level


[1] SALTEX is the brand name of the exhibition owned and operated by the Grounds Management Association (GMA). All profits support delivery of the industry training, education and membership services provided by the GMA.


[2] Groundsweek is an interactive campaign built on the involvement of the groundscare community, showcasing our sector and celebrating the impact of groundscare on sport and green spaces.

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