AEO - Association of event organisers

Sales Manager - Enthusiast

AEO

Sales Manager - Enthusiast

  • Closing date: 31-Mar-2019
  • Hours:
    • Full Time
  • Job function:
    • Management
    • Sales
  • Contract type:
    • Permanent

The Opportunity:

A great opportunity has arisen for a Sales Manager to sell across the Travel Portfolio of Clarion Events Enthusiast Division. The shows in question are Destinations: The Holiday & Travel Shows in Manchester and London and the co-located Caravan & Motorhome Show in Manchester. All three of these fantastic events are positioned perfectly to surpass the previous year’s excellent delivery and are all well respected and successful shows.

This is a real opportunity for the successful candidate to have an input in the future success of these great events. The ideal candidate will have a hunger to reach and exceed set targets and adopt a tenacious ‘can do’ approach to creative problem solving.

Key Responsibilities:

  • Selling by telephone and face to face to current and new business customers, to meet sales revenue targets, selling exhibition space.
  • Developing and maintaining excellent relationships with exhibitors, sponsors, partners and the rest of the show team.
  • Sourcing leads and accurately recording sales and driving team results via the Salesforce platform, pipeline management and bespoke reports.
  • Build relationships and contacts with new accounts to create new revenue opportunities from untapped sectors.
  • Researching and conducting sales campaigns to attract sales.
  • Keeping abreast of market developments and identifying and researching new growth areas for sales.
  • Handling enquiries on the telephone, by email and by post, producing mailings and general office correspondence and following up campaigns via telephone and email.
  • Management of the floor plan and allocation of stand space in conjunction with the Sales team, Show Manager and Operations Team.
  • Working on site during the buildup, open period and breakdown of all the shows.
  • Liaising with the whole show team including marketing, ops, finance to ensure maximum awareness of each element of the shows.
  • Visiting clients when necessary/ appropriate and attending industry functions when required.
  • Visiting relevant exhibitions in the UK and abroad if and when required.
  • Liaison with the finance department to assist in deposit collection where necessary.
  • Continuously developing market and product knowledge.
  • Ensuring that all sales administration is completed to a high standard and in a timely manner.

Knowledge, Skills and Behaviours:

  • Previous Sales Management role is highly desirable.
  • Understanding of a CRM system, ideally Salesforce.
  • Customer focused, with the ability to negotiate and build rapport effectively.
  • Work calmly and productively to a consistent high level of output, especially when busy and under pressure.
  • Assertive and confident approach tempered with excellent customer service.
  • Demonstrates effective active listening and communication skills.
  • Be able to build trust and credibility amongst our potential customer base.
  • Has an ability to report activity and future results effectively.
  • Good organisational and time management skills.
  • Strong objection avoidance and objection handling skills.
  • Demonstrate ability to take ownership of tasks and to problem-solve quickly.
  • The ability to work both independently and as a team player.
  • Excellent market and product knowledge.

At Clarion our people are at the absolute heart of what we do. We're proud that our core values of PASSIONCAREIMAGINATION and TRUST define the way we carry out our work across all of our exhibitions and conferences. If you share our values and want to be a part of a successful, dynamic and creative global business then we want to hear from you. To apply, please email your CV to clarion.recruitment@clarionevents.com and state the role that you are applying for in the subject line. 

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  • "Broadway Events joined the AEO on the Enterprise Membership. We’ve already taken advantage of the many benefits including the excellent FaceTime Masterclasses and training guides for exhibitors."
    Emma Barrett
    Broadway Events
  • "We are a member of the AEO because it is a proactive association for the events industry. As an organiser it provides us with high value ideas, networking, guidance and information."
    David Harrison
    PPMA Group
  • "This year, the association has led working groups to address industry issues and put on some amazing events full of insightful content for both organisers and, through the AEOs FaceTime initiative, exhibitors. In addition, the AEO has represented the industry at a Governmental level to raise awareness of the importance of events to the UK economy."
    Paul Byrom
    Brand Events
  • "I genuinely believe that if you’re involved in organising events you should become a member of the AEO."
    Simon Kimble
    Clarion Events
  • "Our membership of the AEO represents real and tangible value for UBM - it provides fantastic networking opportunities, practical training for our team as well as valuable insight into the state of our industry."
    Simon Parker
    UBM
  • "The AEO take great effort to ensure our industry continues to be recognised for its value, promotes the sector for talent acquisition and encourages the sharing of best practice across its members and their customers. It also provides a rich calendar of events for our staff to learn, network, share experiences and celebrate with their peers in the industry."
    Stuart Johnston
    Ascential Events
  • "As an Association business, we appreciate the excellent work the secretariat of the AEO do for our community. From the events side of our business, the AEO provides an excellent return on investment, providing thought leadership, fantastic networking, brilliant awards, excellent research and FaceTime, a valuable tool to tell our markets why exhibitions and events should be an essential part of the marketing mix."
    Neil Felton
    FESPA
  • "AEO’s networking and member meetings are valuable for individuals at all levels within our organisation. The promotion of our sector to the outside world, to government, authorities and business at large is another vital aspect of the AEO’s purpose for members, many of whom, like my company, work on events throughout the world."
    Stephen Brooks
    Mack Brooks Exhibitions
  • “Knowledge is power and the AEO dinners are certainly powerful, there is always a wealth of knowledge at the table. Insightful presentations make for a constructive and extremely social way to learn from the experts who’ve done it before. I attended the Japanese evening and gained really valuable insight about the culture and how best to communicate with a local audience.”
    John Whitaker
    Vice President Marketing, Data & Digital , dmg events
  • "We have the opportunity to contribute positively to the industry as well as gaining valuable insight and advice. There’s no need to spend valuable time and money reinventing the wheel when you have so many experienced professionals in AEO membership to learn from”
    Emma Cartmell
    CHS Group
  • "JOINING THE AEO HAS BEEN FANTASTIC! Being able to gift our customers with free places at the FaceTime masterclasses, learn alongside industry peers and seek advice to common challenges is invaluable”
    Sharon Azam
    GovNet Communications

 

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