AEO - Association of event organisers

Sales Executive WTM


Sales Executive WTM

  • Closing date: 02-Sep-2019
  • Hours:
    • Full Time
  • Job function:
    • Marketing
    • Sales
  • Contract type:
    • Permanent

Job Title: Sales Executive​

About Reed Exhibitions

Reed Exhibitions is a leading global  events   organiser , with more than 500 events in 30 countries. In 2018, Reed Exhibitions brought together more than 7m event participants from around the world generating billions of dollars in business. Today Reed Exhibitions’ events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and  organised  by 38 fully staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events. It is part of RELX, a global provider of information and analytics for professional and business customers across industries.

The Role

We have an exciting opportunity for an experienced and dynamic Sales Executive to work within the World Travel Market (WTM) Portfolio selling across 2 events (WTM London & ATM) within Reed Travel Exhibitions (RTE).  The ideal candidate will be highly motivated, enthusiastic, organized, and adaptable, and will need to demonstrate a strong desire to be part of a sales team that delivers the world's leading international B2B travel and tourism events.  The role will have a strong focus on account management and new business so requires an individual who has a passion for winning and committed to delivering the sale .

Key Accountabilities

• Qualifying and converting incoming  enquiries  for WTM & ATM

• Working with sales managers to ensure  growth  of specific regions on the floor plans

• High level of pipeline management to ensure continuous prospect opportunities for each exhibition

• Prospecting via social media, newsletters, publication and competitor events 

• Selling exhibition floor space, sponsorship, add on sales across WTM & ATM

• Fully supporting the Sales Manager  ensuring  complete client coverage and account management across the Leisure Portfolio

• Providing customer service by maintaining and generating new business

• To build relationships with clients, understanding their businesses and marketing needs

• Attend some of the RTE events and  competitor  events (both domestically and internationally) 

• To understand the functions of other departments encouraging  better  working practice and  maximising  overall RTE objectives.

• Database management and general administration

• Floor plan management with sales managers and Head of Sales

• Co-produce reports and monthly new business analysis

• Manage marketing campaigns to ensure  constant flow  of leads and  enquiries

Skills & Experience

• A highly motivated and enthusiastic sales professional 

• Strong sales experience, ideally from the exhibition, travel industry or from a business to business environment

• Good communication skills, both verbal and written

• Ability to develop face to face sales techniques

• High levels of customer focus and support

• Ability to  prioritise  and multi task

• Ability to maintain a database of existing and potential clients

• Excellent administrative skills 

• High levels of professionalism with strong attention to detail

• Creativity and initiative in a sales environment

• Team player and contributor with flexible attitude

• Self-motivator

• Hunter sales mentality and target driven.

Interested? Kindly submit your application to this link: 

  • "Broadway Events joined the AEO on the Enterprise Membership. We’ve already taken advantage of the many benefits including the excellent FaceTime Masterclasses and training guides for exhibitors."
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    Broadway Events
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    PPMA Group
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    Upper Street Events
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    Clarion Events
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    Mack Brooks Exhibitions
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    GovNet Communications




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