AEO - Association of event organisers

Sales Executive - Enthusiast


Sales Executive - Enthusiast

  • Closing date: 29-Aug-2019
  • Hours:
    • Full Time
  • Job function:
    • Sales
  • Contract type:
    • Permanent

The opportunity:

A great opportunity has arisen for a Sales Executive to sell across the Travel Portfolio of Clarion Events Enthusiast Division. The shows in question are Destinations: The Holiday & Travel Shows in Manchester and London, and the co-located Caravan & Motorhome Show in Manchester.

All three of these fantastic events are positioned perfectly to surpass the previous year’s excellent delivery, in which all set targets were exceeded.

This is a real opportunity for the successful candidate to have an input in the future success of these great events. The ideal candidate will have a hunger to expand and introduce new businesses to this already thriving portfolio.

Key Responsibilities:


  • The heart of this role is the sales function; where success will be determined by the sourcing and contracting of new business and the management of incremental growth from existing business.
  • Tele-Sales calls to existing and potential exhibitors in order to meet and beat sales revenue targets across a portfolio of brands.
  • Personal high sales behaviours demonstrated on Salesforce, including the building and management of a pipeline.
  • Developing and maintaining excellent relationships with exhibitors, sponsors, partners and the rest of the show team.
  • Keeping abreast of market developments and identifying and researching new growth areas for sales.
  • Ensuring that all sales administration is completed to a high and accurate standard and in a timely manner.
  • Acting as a support to the sales effort, including any other Sales Executives, Senior Sales Executive, Show Manager & Show Director.
  • Visiting clients when necessary/ appropriate – with other team members.
  • Visiting competitor events and functions for networking purposes (occasionally at weekends).
  • Handling inbound enquiries on the telephone and email.
  • Liaising with the whole show team including marketing, operations and finance to ensure maximum awareness of each element of the shows.
  • Resolving exhibitor conflicts both in the office and on site in a professional manner.
  • Maintaining key customer care objectives.
  • Liaison with the finance department to assist in deposit collection where necessary.
  • At all times representing Clarion Events in a professional manner.

Knowledge, Skills & Behaviours:


  • Solid and proven experience in a similar role.
  • Experience within Exhibitions and/or Conferences would be desirable but is not essential.
  • Possess a clear understanding of events and the sales process needed to contract exhibitors.
  • Knowledge of a CRM system would be advantageous, ideally Salesforce.
  • Be able to work calmly to a consistent high level of output, especially when busy and under pressure.
  • Demonstrates a hardworking and conscientious approach to sales, with a keen eye for detail.
  • Excellent communication skills, utilized for both clients and working as part of a team.
  • Works well under positive direction but has the ability to self-motivate.
  • Have both a creative and positive approach to problem solving.
  • Good organisational and time management skills.
  • "Broadway Events joined the AEO on the Enterprise Membership. We’ve already taken advantage of the many benefits including the excellent FaceTime Masterclasses and training guides for exhibitors."
    Emma Barrett
    Broadway Events
  • "We are a member of the AEO because it is a proactive association for the events industry. As an organiser it provides us with high value ideas, networking, guidance and information."
    David Harrison
    PPMA Group
  • "This year, the association has led working groups to address industry issues and put on some amazing events full of insightful content for both organisers and, through the AEOs FaceTime initiative, exhibitors. In addition, the AEO has represented the industry at a Governmental level to raise awareness of the importance of events to the UK economy."
    Paul Byrom
    Upper Street Events
  • "I genuinely believe that if you’re involved in organising events you should become a member of the AEO."
    Simon Kimble
    Clarion Events
  • "Our membership of the AEO represents real and tangible value for UBM - it provides fantastic networking opportunities, practical training for our team as well as valuable insight into the state of our industry."
    Simon Parker
    Informa Markets
  • "As an Association business, we appreciate the excellent work the secretariat of the AEO do for our community. From the events side of our business, the AEO provides an excellent return on investment, providing thought leadership, fantastic networking, brilliant awards, excellent research and FaceTime, a valuable tool to tell our markets why exhibitions and events should be an essential part of the marketing mix."
    Neil Felton
  • "AEO’s networking and member meetings are valuable for individuals at all levels within our organisation. The promotion of our sector to the outside world, to government, authorities and business at large is another vital aspect of the AEO’s purpose for members, many of whom, like my company, work on events throughout the world."
    Stephen Brooks
    Mack Brooks Exhibitions
  • “Knowledge is power and the AEO dinners are certainly powerful, there is always a wealth of knowledge at the table. Insightful presentations make for a constructive and extremely social way to learn from the experts who’ve done it before. I attended the Japanese evening and gained really valuable insight about the culture and how best to communicate with a local audience.”
    John Whitaker
    Vice President Marketing, Data & Digital , dmg events
  • "We have the opportunity to contribute positively to the industry as well as gaining valuable insight and advice. There’s no need to spend valuable time and money reinventing the wheel when you have so many experienced professionals in AEO membership to learn from”
    Emma Cartmell
    CHS Group
  • "JOINING THE AEO HAS BEEN FANTASTIC! Being able to gift our customers with free places at the FaceTime masterclasses, learn alongside industry peers and seek advice to common challenges is invaluable”
    Sharon Azam
    GovNet Communications




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