AEO - Association of event organisers

Sales Executive - Design Shanghai


Sales Executive - Design Shanghai

  • Closing date: 25-Aug-2019
  • Hours:
    • Full Time
  • Job function:
    • Sales
  • Contract type:
    • Permanent

The Opportunity:

Design Shanghai is Asia’s leading international design event, breaking new ground and setting a precedent in China’s ever-growing design community. Showcasing the best design brands from across the globe, Design Shanghai provides a unique and exciting B2B platform for exhibitors to network and establish long-term business relations with China’s elite.

The event attracts over 68,000 visitors, and over 400 exhibitors many of whom have never been to China. We are continuing to expand the team in the UK and in China, with positions for Event Sales Executives. In addition to Design Shanghai, we have recently launched a twin show in Beijing – called Design China Beijing – which will also be dealt with by this job role.

The ideal candidate will have experience of work in an international environment or the right mind-set to do so, and be willing to travel internationally, with a passion for interior design.  The successful candidate will be a sharp self-starter, motivated by individual targets and career progression.

Key Responsibilities:


  • To ensure sales targets are achieved every month.
  • To ensure expected telephone call rates, (set by your manager at 90 minutes per day) are achieved consistently.
  • To develop and grow the existing client base and spend.
  • To actively and intelligently seek new business. 
  • To ensure all new business is followed up and turned in to repeat business.
  • To ensure that the “quality of exhibitor” is kept at the highest achievable level.
  • To manage your clients before, during and after the show.
  • To deliver an event section that meets exhibitor and visitor expectations.
  • To communicate with your Event Sales Manager to ensure sales targets are being achieved.

Internal Relations

  • To liaise with the operations team ensuring the smooth running of the exhibition during build up, the event open times and break down.
  • To communicate with the marketing and features teams ensuring that clients benefit from additional opportunities.
  • Communicate with credit control to ensure all contracts are fully paid prior to the event.


  • To ensure accurate and responsible admin for all stand bookings. 
  • To ensure that the in-house database is up to date with contacts and comments.


  • To support other team members as and when required, and maintain a positive and enthusiastic attitude towards the role and the company.
  • To engage fully in training and development.
  • To be present at all Clarion events that you work on, irrespective of the fact they overlap into a weekend.
  • To represent your event and Clarion at all times in a professional manner.

Knowledge, Skills & Behaviours:

  • Previous sales experience; demonstrating the ability to hit and exceed targets.
  • A professional networker
  • A strategic and proactive thinker and planner
  • Ability to engage and mentor
  • Highly organised with an eye for detail
  • Resilient
  • Thrive in overcoming challenges
  • Does not show fear in engaging in prospect clients.
  • "Broadway Events joined the AEO on the Enterprise Membership. We’ve already taken advantage of the many benefits including the excellent FaceTime Masterclasses and training guides for exhibitors."
    Emma Barrett
    Broadway Events
  • "We are a member of the AEO because it is a proactive association for the events industry. As an organiser it provides us with high value ideas, networking, guidance and information."
    David Harrison
    PPMA Group
  • "This year, the association has led working groups to address industry issues and put on some amazing events full of insightful content for both organisers and, through the AEOs FaceTime initiative, exhibitors. In addition, the AEO has represented the industry at a Governmental level to raise awareness of the importance of events to the UK economy."
    Paul Byrom
    Upper Street Events
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    Simon Kimble
    Clarion Events
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    Simon Parker
    Informa Markets
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    Neil Felton
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    Stephen Brooks
    Mack Brooks Exhibitions
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    John Whitaker
    Vice President Marketing, Data & Digital , dmg events
  • "We have the opportunity to contribute positively to the industry as well as gaining valuable insight and advice. There’s no need to spend valuable time and money reinventing the wheel when you have so many experienced professionals in AEO membership to learn from”
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    CHS Group
  • "JOINING THE AEO HAS BEEN FANTASTIC! Being able to gift our customers with free places at the FaceTime masterclasses, learn alongside industry peers and seek advice to common challenges is invaluable”
    Sharon Azam
    GovNet Communications




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