AEO - Association of event organisers

New sales role at F2F Events Ltd


New sales role at F2F Events Ltd

  • Closing date: 27-Sep-2019
  • Hours:
    • Full Time
  • Job function:
    • Sales
  • Contract type:
    • Permanent

F2F seek an ambitious person looking for the right opportunity to become a top sales professional in the exhibitions industry.

The successful candidate will demonstrate a passion for sales and prove they have the drive to capitalise on the huge potential of this role.

Bottom line: character beats experience.  F2F is built on a culture of great people, working hard and working together to achieve success.  Techniques can be taught, but the right attitude is a fundamental requirement from the get-go.

F2F employees are positive people, who believe you never ‘know it all’ nor stop learning.  They are proud of and committed to their business, understand the necessity of teamwork and take full responsibility for their part in F2F’s progress.

The role will initially focus on an exciting consumer event portfolio at multiple locations, within ‘hot’ markets, centring on healthier lifestyle trends including plant-based, free from and natural & organic.  A personal interest in these themes is beneficial, but not essential.

​Our huge attending audiences deserve the very best exhibiting brands (from start-ups to household names) and it’s your mission to find them and commit them to our events.

The successful applicant will be able to:

  • ‘Shoulder’ and hit personal sales targets
  • Demonstrate previous experience and success in tele-sales (to existing and potential clients)
  • Proactively stay abreast of market developments and consistently research new sales leads and opportunities (this should always be part of your working day)
  • Handle incoming enquires via phone, email, website and social media
  • Make proactive enquires via phone, email, website and social media
  • Develop and maintain excellent relationships with exhibitors, sponsors and partners
  • Arrange and execute prospect sales meetings and customer account management meetings
  • Create and execute show-based sales PowerPoint presentations
  • Independently develop, then be able to report on their own personal sales strategy for hitting targets
  • Complete all sales administration to a high standard; consistently and in a timely manner
  • Take direction and accept constructive criticism from management and peers, then respond positively
  • Understand that trying and failing is necessary, and far better than not trying at all
  • Accept prospect rejection as ‘part of the job’
  • Determine relevant events to visit and conduct face-to-face prospect introductions and account management conversations (within the UK and potentially overseas)
  • Respect their F2F colleagues and the processes and values of the business


  • "Broadway Events joined the AEO on the Enterprise Membership. We’ve already taken advantage of the many benefits including the excellent FaceTime Masterclasses and training guides for exhibitors."
    Emma Barrett
    Broadway Events
  • "We are a member of the AEO because it is a proactive association for the events industry. As an organiser it provides us with high value ideas, networking, guidance and information."
    David Harrison
    PPMA Group
  • "This year, the association has led working groups to address industry issues and put on some amazing events full of insightful content for both organisers and, through the AEOs FaceTime initiative, exhibitors. In addition, the AEO has represented the industry at a Governmental level to raise awareness of the importance of events to the UK economy."
    Paul Byrom
    Upper Street Events
  • "I genuinely believe that if you’re involved in organising events you should become a member of the AEO."
    Simon Kimble
    Clarion Events
  • "Our membership of the AEO represents real and tangible value for UBM - it provides fantastic networking opportunities, practical training for our team as well as valuable insight into the state of our industry."
    Simon Parker
    Informa Markets
  • "As an Association business, we appreciate the excellent work the secretariat of the AEO do for our community. From the events side of our business, the AEO provides an excellent return on investment, providing thought leadership, fantastic networking, brilliant awards, excellent research and FaceTime, a valuable tool to tell our markets why exhibitions and events should be an essential part of the marketing mix."
    Neil Felton
  • "AEO’s networking and member meetings are valuable for individuals at all levels within our organisation. The promotion of our sector to the outside world, to government, authorities and business at large is another vital aspect of the AEO’s purpose for members, many of whom, like my company, work on events throughout the world."
    Stephen Brooks
    Mack Brooks Exhibitions
  • “Knowledge is power and the AEO dinners are certainly powerful, there is always a wealth of knowledge at the table. Insightful presentations make for a constructive and extremely social way to learn from the experts who’ve done it before. I attended the Japanese evening and gained really valuable insight about the culture and how best to communicate with a local audience.”
    John Whitaker
    Vice President Marketing, Data & Digital , dmg events
  • "We have the opportunity to contribute positively to the industry as well as gaining valuable insight and advice. There’s no need to spend valuable time and money reinventing the wheel when you have so many experienced professionals in AEO membership to learn from”
    Emma Cartmell
    CHS Group
  • "JOINING THE AEO HAS BEEN FANTASTIC! Being able to gift our customers with free places at the FaceTime masterclasses, learn alongside industry peers and seek advice to common challenges is invaluable”
    Sharon Azam
    GovNet Communications




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