AEO - Association of event organisers

NEW Marketing Executive position

AEO

NEW Marketing Executive position

  • Closing date: 24-Jan-2019
  • Hours:
    • Full Time
  • Job function:
    • Marketing
  • Contract type:
    • Permanent
  • Contact Name: Liezl Orenzo-Javier
  • Location: Wallington
  • Company name: PPMA Ltd
  • Email: liezl.orenzo-javier@ppma.co.uk

The successful candidate will be capable of undertaking marketing activities and work as part of a small team. This is a hands-on role that needs creative flair and a can-do attitude. The successful candidate will devote the majority of activity in supporting a major annual exhibition, which is a key element to the organisation. Additionally, there will be a need to be fully involved in all of the marketing mix and provide accurate and timely delivery of projects. The ability to quickly understand our specific market place will be encouraged by support from experienced staff and members. This position requires a good degree of IT skills. The use of software packages, CRM systems, email marketing software as well as database handling and the maintenance and creation of web pages via a bespoke content management system (CMS) is a significant part of this role.

KEY SKILLS AND EXPERIENCE REQUIRED:

  • Experience of marketing led activity for shows/events/exhibitions would be highly advantageous.
  • Experience of delivering marketing programmes/activities that produced tangible results
  • Excellent communications skills
  • Experience of latest methods / technologies in delivering marketing communications via online/digital & offline
  • Good understanding of email marketing and experience with corporate email software (Dotmailer, Mailchimp etc.)
  • Basic skills in Adobe Creative Suite – Photoshop, Indesign, Premiere etc.)
  • A clear and logical thinker willing to contribute to preparing plans and understand budgets
  • You are likely to be university educated with relevant marketing qualifications
  • The candidate is expected to clearly demonstrate examples of previous experience in the skills described above in order to be considered for the position

KEY QUALITIES NEEDED:

  • A clear and open communicator especially on the telephone
  • A team player, with a can-do attitude
  • A keen learner and willing to develop their skills in marketing
  • High accuracy and attention to detail
  • Lateral thinking vision with a positive attitude
  • The ability to work with a broad range of personnel at any level
  • Ability to manage time and meet deadlines even when under pressure
  • Willingness to work extra hours in leadup to the Show
  • At least 3 years experience as a Marketing Executive
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  • "Broadway Events joined the AEO on the Enterprise Membership. We’ve already taken advantage of the many benefits including the excellent FaceTime Masterclasses and training guides for exhibitors."
    Emma Barrett
    Broadway Events
  • "We are a member of the AEO because it is a proactive association for the events industry. As an organiser it provides us with high value ideas, networking, guidance and information."
    David Harrison
    PPMA Group
  • "This year, the association has led working groups to address industry issues and put on some amazing events full of insightful content for both organisers and, through the AEOs FaceTime initiative, exhibitors. In addition, the AEO has represented the industry at a Governmental level to raise awareness of the importance of events to the UK economy."
    Paul Byrom
    Brand Events
  • "I genuinely believe that if you’re involved in organising events you should become a member of the AEO."
    Simon Kimble
    Clarion Events
  • "Our membership of the AEO represents real and tangible value for UBM - it provides fantastic networking opportunities, practical training for our team as well as valuable insight into the state of our industry."
    Simon Parker
    UBM
  • "The AEO take great effort to ensure our industry continues to be recognised for its value, promotes the sector for talent acquisition and encourages the sharing of best practice across its members and their customers. It also provides a rich calendar of events for our staff to learn, network, share experiences and celebrate with their peers in the industry."
    Stuart Johnston
    Ascential Events
  • "As an Association business, we appreciate the excellent work the secretariat of the AEO do for our community. From the events side of our business, the AEO provides an excellent return on investment, providing thought leadership, fantastic networking, brilliant awards, excellent research and FaceTime, a valuable tool to tell our markets why exhibitions and events should be an essential part of the marketing mix."
    Neil Felton
    FESPA
  • "AEO’s networking and member meetings are valuable for individuals at all levels within our organisation. The promotion of our sector to the outside world, to government, authorities and business at large is another vital aspect of the AEO’s purpose for members, many of whom, like my company, work on events throughout the world."
    Stephen Brooks
    Mack Brooks Exhibitions
  • “Knowledge is power and the AEO dinners are certainly powerful, there is always a wealth of knowledge at the table. Insightful presentations make for a constructive and extremely social way to learn from the experts who’ve done it before. I attended the Japanese evening and gained really valuable insight about the culture and how best to communicate with a local audience.”
    John Whitaker
    Vice President Marketing, Data & Digital , dmg events
  • "We have the opportunity to contribute positively to the industry as well as gaining valuable insight and advice. There’s no need to spend valuable time and money reinventing the wheel when you have so many experienced professionals in AEO membership to learn from”
    Emma Cartmell
    CHS Group
  • "JOINING THE AEO HAS BEEN FANTASTIC! Being able to gift our customers with free places at the FaceTime masterclasses, learn alongside industry peers and seek advice to common challenges is invaluable”
    Sharon Azam
    GovNet Communications

 

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