AEO - Association of event organisers

Commercial Executive on Independent Hotel Show


Commercial Executive on Independent Hotel Show

  • Closing date: 20-Dec-2019
  • Hours:
    • Full Time
  • Job function:
    • Sales
  • Contract type:
    • Contract



A global events company with over a century of expertise in delivering market-leading events in a whole host of industries, from food to art to humanitarian aid (and everything in between!). We believe in the importance of creating opportunities for both our staff and our partners to thrive and we want to have fun whilst doing it.


At Montgomery Group our world is the sectors we work in, the stakeholders we partner with and our dedicated teams who have been delivering first-class events for over a century.


Montgomery Group is a global events company.

DIVISION                       JOB ROLE
Experiences                   Commercial Executive   

Commercial Manager    Permanent Contract

LOCATION                    SALARY
Manchester Square,      Dependent on experience


A passionate Commercial Executive with a minimum one years’ experience within sales/events/exhibitions (or a related industry) who demonstrates a desire to learn and develop commercial skills within the exciting world of hospitality. Working on the Independent Hotel Show, the best loved and most comprehensive business event for the luxury, boutique and independent hotel sector, the position requires you to be fully immersed in the hotel industry, enabling you to create relationships and opportunities for suppliers to reach hoteliers attending the show.

The Independent Hotel Show is positioned as a luxury, high end, aspirational event. We curate the exhibition, aesthetics and content of the show with an aim to surprise and delight the 6,000 strong hotelier audience. Our visitors attend, not only to source exquisite interiors and innovative products from our exhibitors and partners, but also to learn and network with their community.

The Experiences Division at Montgomery Group are hard-working and passionate about what we do. This role creates the chance for the applicant to not only to sell to the trade but become part of the industry and create lasting business relationships.


• Self-motivated
• Results-oriented
• Creative and imaginative
• Personable
• Consultative and persuasive
• Performance driven, keen focus on achieving goals and attaining commercial success
• Great communication, both written and verbal



• Generate new leads and rebuild relationships with previous business
• Attend competitor events thereby expanding the database and prospecting for new business
• Assist in driving exhibitor promotion of the event
• To be responsible for updating and maintaining the floorplan, timely reporting and pipeline management
• Generate and manage design partnerships
• To effectively use the CRM system
• Arrange and attend client meetings wherever appropriate either alone or with a manager
• Attending relevant industry and networking events as well as competitor shows
• Maintaining excellent client relationships and account management


• A minimum one years’ experience within sales/events/exhibitions or related industry
• A high-performance level, ensuring targets and goals are met as a minimum
• To work with teams and individuals collaboratively, proactively and positively
• Ability to demonstrate objection handling
• Experience in sourcing new leads
• Experience of creative, consultative selling
• First class work ethic
• Positive ‘can do’ attitude
• Professional at all times


• Personal weekly target
• Regular 1 to 1 with Line manager
• Daily call targets
• Monthly team revenue targets
• Regular performance and development reviews


• Training schemes
• Enhanced maternity/ paternity
• Corporate Gym discount
• Wellbeing at work
• Paid leave for charity/voluntary work
• Cycle to work scheme
• Mentorship program

  • "Broadway Events joined the AEO on the Enterprise Membership. We’ve already taken advantage of the many benefits including the excellent FaceTime Masterclasses and training guides for exhibitors."
    Emma Barrett
    Broadway Events
  • "We are a member of the AEO because it is a proactive association for the events industry. As an organiser it provides us with high value ideas, networking, guidance and information."
    David Harrison
    PPMA Group
  • "This year, the association has led working groups to address industry issues and put on some amazing events full of insightful content for both organisers and, through the AEOs FaceTime initiative, exhibitors. In addition, the AEO has represented the industry at a Governmental level to raise awareness of the importance of events to the UK economy."
    Paul Byrom
    Upper Street Events
  • "I genuinely believe that if you’re involved in organising events you should become a member of the AEO."
    Simon Kimble
    Clarion Events
  • "Our membership of the AEO represents real and tangible value for UBM - it provides fantastic networking opportunities, practical training for our team as well as valuable insight into the state of our industry."
    Simon Parker
    Informa Markets
  • "As an Association business, we appreciate the excellent work the secretariat of the AEO do for our community. From the events side of our business, the AEO provides an excellent return on investment, providing thought leadership, fantastic networking, brilliant awards, excellent research and FaceTime, a valuable tool to tell our markets why exhibitions and events should be an essential part of the marketing mix."
    Neil Felton
  • "AEO’s networking and member meetings are valuable for individuals at all levels within our organisation. The promotion of our sector to the outside world, to government, authorities and business at large is another vital aspect of the AEO’s purpose for members, many of whom, like my company, work on events throughout the world."
    Stephen Brooks
    Mack Brooks Exhibitions
  • “Knowledge is power and the AEO dinners are certainly powerful, there is always a wealth of knowledge at the table. Insightful presentations make for a constructive and extremely social way to learn from the experts who’ve done it before. I attended the Japanese evening and gained really valuable insight about the culture and how best to communicate with a local audience.”
    John Whitaker
    Vice President Marketing, Data & Digital , dmg events
  • "We have the opportunity to contribute positively to the industry as well as gaining valuable insight and advice. There’s no need to spend valuable time and money reinventing the wheel when you have so many experienced professionals in AEO membership to learn from”
    Emma Cartmell
    CHS Group
  • "JOINING THE AEO HAS BEEN FANTASTIC! Being able to gift our customers with free places at the FaceTime masterclasses, learn alongside industry peers and seek advice to common challenges is invaluable”
    Sharon Azam
    GovNet Communications




AEO news