AEO - Association of event organisers

Marketing & Social Media Assistant

AEO

Marketing & Social Media Assistant

  • Closing date: 11-Aug-2022
  • Hours:
    • Full Time
  • Job function:
    • Marketing
  • Contract type:
    • Permanent
  • Contact Name: Sophie Huddlestone
  • Company name: William Reed
  • Email: recruitment@wrbm.com

Who we are

We are William Reed.

We are the leading expert in the global Food & Drink industry.

From manufacturing through to retail and hospitality – we provide the inspiration, insight and connections to power our customers’ success.

Our specialists are deeply engaged in their markets and are recognised as the most trusted professionals in their field.

For 160 years, our diverse portfolio of trusted brands has delivered the information our clients need, reaching audiences through outstanding digital media, insights, prestigious awards, innovative exhibitions, events and print.

Fulfilling our role in the 21st century has meant harnessing digital channels to deliver insightful journalism and high-value data to businesses the world over. Guided by our Mission & Values, our Group’s activities now include category defining digital and print media, innovative business events and conferences, prestigious awards and informative conferences. We offer compelling research and powerful insights to our customers as well as providing recruitment and e-learning solutions within our core markets.

Position

William Reed has built an unrivalled event portfolio for the UK food and drink industry. The department is responsible for marketing Foodex, Food & Drink Expo, National Convenience Show, Farm Shop & Deli Show and Awards, The Forecourt Show, Big Hospitality Expo and Low2No Bev. Each event is independently marketed to our industry‐wide and sector‐specific media and we pride ourselves on getting the right audience.

We currently have an exciting opportunity for a Marketing & Social Media Assistant to join our Exhibitions team.

Key Responsibilities:

The responsibility and focus of a Marketing & Social Media Assistant is to support the Head of Communications to deliver effective promotional communication to ensure that the right quality and quantity of visitors and exhibitors attend the event.

Planning

  • Ensure all deadlines are met

Internal relationships

  • Liaise and co-ordinate activity with the features, operations, sales, ad production, multi media and publishing teams as relevant

Process and administration

  • Ensure websites are up to date with the latest logos, timetables, exhibitors, relevant content highlights etc
  • Produce social media content and posting
  • Create digital inventory in Canva
  • Ensure show strategy/timeline is constantly updated and deadlines are met
  • Ensures promotions response is monitored
  • Keeps an updated file of promotions
  • Build / Create e-marketing campaigns in adobe campaign
  • Email list management in conjunction with manager
  • Update online marketing manuals
  • Responsible for managing deadlines

Third Party Liaison / Post Show Analysis

  • Assist in producing post show report analyzing response to all promotional activity
  • Liasion with external clients such as registration company, associations, sponsors, designers, fulfilment houses and printers
  • Encourage exhibitor self promotion

Required Skills and Experience:

  • Excellent time management and organisational skills
  • Creative thinker
  • Strong administration skills with an eye for detail
  • Enthusiastic, self-motivated, pro-active and outgoing
  • Ability to use own initiative / common sense / multi-task
  • Be able to work as part of a team
  • Possess patience and understanding
  • Clear and confident communication skills
  • Ability to create engaging digital content

Why work for us:

We provide a supportive work environment and are committed to maintaining a healthy work/life balance for all of our employees. Working for William Reed means that you will be joining a stable organisation that is committed to developing its employees and brands.

We have offices in Gatwick and London, UK; Montpellier, France; Singapore and Chicago, US. In line with the Company’s current Agile Working Policy, the successful candidate would be eligible to work part of the week from our Crawley office and to work remotely for the rest of the week.

We warmly welcome and encourage applications from talented individuals of all backgrounds and characteristics. If you need any support in accessing this opportunity, please do not hesitate to discuss this with us.

Company Benefits Include:

  • Competitive Salary
  • 25 days annual leave in addition to bank holidays
  • Contributory Pension
  • Life Assurance Scheme
  • Group Income Protection
  • Opportunity to participate in the Company’s Agile Working Policy

We look forward to hearing from you.

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  • "Broadway Events joined the AEO on the Enterprise Membership. We’ve already taken advantage of the many benefits including the excellent FaceTime Masterclasses and training guides for exhibitors."
    Emma Barrett
    Broadway Events
  • "We are a member of the AEO because it is a proactive association for the events industry. As an organiser it provides us with high value ideas, networking, guidance and information."
    David Harrison
    PPMA Group
  • "This year, the association has led working groups to address industry issues and put on some amazing events full of insightful content for both organisers and, through the AEOs FaceTime initiative, exhibitors. In addition, the AEO has represented the industry at a Governmental level to raise awareness of the importance of events to the UK economy."
    Paul Byrom
    Upper Street Events
  • "I genuinely believe that if you’re involved in organising events you should become a member of the AEO."
    Simon Kimble
    Clarion Events
  • "Our membership of the AEO represents real and tangible value for UBM - it provides fantastic networking opportunities, practical training for our team as well as valuable insight into the state of our industry."
    Simon Parker
    Informa Markets
  • "As an Association business, we appreciate the excellent work the secretariat of the AEO do for our community. From the events side of our business, the AEO provides an excellent return on investment, providing thought leadership, fantastic networking, brilliant awards, excellent research and FaceTime, a valuable tool to tell our markets why exhibitions and events should be an essential part of the marketing mix."
    Neil Felton
    FESPA
  • "AEO’s networking and member meetings are valuable for individuals at all levels within our organisation. The promotion of our sector to the outside world, to government, authorities and business at large is another vital aspect of the AEO’s purpose for members, many of whom, like my company, work on events throughout the world."
    Stephen Brooks
    Mack Brooks Exhibitions
  • “Knowledge is power and the AEO dinners are certainly powerful, there is always a wealth of knowledge at the table. Insightful presentations make for a constructive and extremely social way to learn from the experts who’ve done it before. I attended the Japanese evening and gained really valuable insight about the culture and how best to communicate with a local audience.”
    John Whitaker
    Vice President Marketing, Data & Digital , dmg events
  • "We have the opportunity to contribute positively to the industry as well as gaining valuable insight and advice. There’s no need to spend valuable time and money reinventing the wheel when you have so many experienced professionals in AEO membership to learn from”
    Emma Cartmell
    CHS Group
  • "JOINING THE AEO HAS BEEN FANTASTIC! Being able to gift our customers with free places at the FaceTime masterclasses, learn alongside industry peers and seek advice to common challenges is invaluable”
    Sharon Azam
    GovNet Communications
  • I just wanted to send my most sincere thanks for everything that you and the AEO team are doing to help navigate the events industry through the pandemic. The working groups and communication from the AEO have been excellent and I’m really appreciative of being part of such a wonderful organisation.
    Simon Burns
    ICHF Events
  • I think what the AEO has been doing during this tough time has been exceptional.
    Greg Cherry
    QD Events LTD
  • It is so useful to hear from your peers at this time. Please pass my thanks to Ruth and the BTIG panel
    Dan Assor
    CloserStill Media
  • Just wanted to thank you and Ruth this morning for the Zoom meeting - it was really interesting to hear how things are moving along in the virtual/hybrid meeting/exhibitions. All very new to me, so a lot to digest.
    Maureen Wright
    Optic UK
  • The session this morning was fantastic. We are right in the midst of this and the information was so useful. We can apply it immediately
    Claire Adams
    FESPA
  • The AEO provides an opportunity to make a difference, to work with other companies for the good of the industry as a whole, but beyond that, it provides it’s members with valuable insight and tangible benefits to grow your business, upskill and engage your teams. For those reasons, our membership is in indelible ink on the each annual budget. In short, if you aren’t a member, you are missing out.
    Ed Tranter
    73 Media

 

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