AEO - Association of event organisers

Marketing Manager - Oil & Gas

AEO

Marketing Manager - Oil & Gas

  • Closing date: 30-Sep-2019
  • Hours:
    • Full Time
  • Job function:
    • Marketing
  • Contract type:
    • Permanent

The Opportunity:

An opportunity has arisen for a highly motivated and creative Marketing Manager to join the Energy Council’s growing Marketing team in London. The successful candidate will help to plan, organise and execute innovative marketing campaigns primarily across Europe, Asia and Africa.

The brand occupies a market leading position in Europe (London, Paris), North America (Houston, NYC, Toronto, Mexico City), APAC (Singapore, Malaysia, China), South America (Argentina, Colombia), and Africa (Senegal, Cape Town) - providing conferences and large scale events for energy executives and the finance and investor community.

 

The Candidate:

We are looking for an enthusiastic, articulate and dedicated Marketing Manager to deliver bespoke marketing campaigns on time and within budget. The ideal candidate would have experience as a Senior Marketing Executive with a strong track record of delivering results with the event industry.

The successful candidate will be responsible for the planning and implementation of exceptional global marketing campaigns, delivered on time and within budget. The ideal candidate will have brilliant attention to detail, be highly creative and an excellent team player with the ability to manage multiple projects to a high standard.

 

Key Responsibilities:

  • Managing and segmenting data, identifying gaps, developing new data sources and implementing a data build plan
  • Data hygiene, analysis of audience attributes, data segmentation, data classification and enrichment, analysis of audience engagement, reporting across all channels and activities
  • Writing and proofing copy for a range of marketing platforms & materials including websites, social media, emails and brochures
  • Maintaining and updating conference websites
  • Manage the execution and roll out of all email campaigns and journeys from start to finish
  • Establish KPIs and configure standard reports to measure tactic and campaign success optimizing future campaigns based on these learnings
  • Support the Marketing Automation Team
  • Planning and delivering cross-channel marketing campaigns with Conference Managers in line with the event or project objectives
  • Assisting with the design, production and distribution of all promotional materials relating to the portfolio

 

Knowledge and Skills:

  • Previous experience in a marketing role
  • Sound knowledge of digital marketing practices and channels such as Google Analytics, SEO, PPC and social media
  • Familiarity with SalesForce and Pardot (or similar alternative platforms)
  • Working in a CMS
  • Knowledge of managing email and marketing automation
  • A proven track record of assisting in successful marketing communications campaigns
  • Good knowledge of digital marketing practices
  • Proven understanding of tracking and response reporting
  • Solid interpersonal and communication skills
  • Multi-tasking and excellent attention to detail
  • Ability to work under pressure
  • Excellent time management skills and the ability to prioritise relevant tasks
  • Proficient in Microsoft Excel, Word and PowerPoint

 

At Clarion our people are at the absolute heart of what we do. We're proud that our core values of PASSION, CARE, IMAGINATION and TRUST define the way we carry out our work across all of our exhibitions and conferences. If you share our values and want to be a part of a successful, dynamic and creative global business then we want to hear from you. To apply, please email your CV to clarion.recruitment@clarionevents.com and state the role that you are applying for in the subject line.

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  • "Broadway Events joined the AEO on the Enterprise Membership. We’ve already taken advantage of the many benefits including the excellent FaceTime Masterclasses and training guides for exhibitors."
    Emma Barrett
    Broadway Events
  • "We are a member of the AEO because it is a proactive association for the events industry. As an organiser it provides us with high value ideas, networking, guidance and information."
    David Harrison
    PPMA Group
  • "This year, the association has led working groups to address industry issues and put on some amazing events full of insightful content for both organisers and, through the AEOs FaceTime initiative, exhibitors. In addition, the AEO has represented the industry at a Governmental level to raise awareness of the importance of events to the UK economy."
    Paul Byrom
    Upper Street Events
  • "I genuinely believe that if you’re involved in organising events you should become a member of the AEO."
    Simon Kimble
    Clarion Events
  • "Our membership of the AEO represents real and tangible value for UBM - it provides fantastic networking opportunities, practical training for our team as well as valuable insight into the state of our industry."
    Simon Parker
    Informa Markets
  • "As an Association business, we appreciate the excellent work the secretariat of the AEO do for our community. From the events side of our business, the AEO provides an excellent return on investment, providing thought leadership, fantastic networking, brilliant awards, excellent research and FaceTime, a valuable tool to tell our markets why exhibitions and events should be an essential part of the marketing mix."
    Neil Felton
    FESPA
  • "AEO’s networking and member meetings are valuable for individuals at all levels within our organisation. The promotion of our sector to the outside world, to government, authorities and business at large is another vital aspect of the AEO’s purpose for members, many of whom, like my company, work on events throughout the world."
    Stephen Brooks
    Mack Brooks Exhibitions
  • “Knowledge is power and the AEO dinners are certainly powerful, there is always a wealth of knowledge at the table. Insightful presentations make for a constructive and extremely social way to learn from the experts who’ve done it before. I attended the Japanese evening and gained really valuable insight about the culture and how best to communicate with a local audience.”
    John Whitaker
    Vice President Marketing, Data & Digital , dmg events
  • "We have the opportunity to contribute positively to the industry as well as gaining valuable insight and advice. There’s no need to spend valuable time and money reinventing the wheel when you have so many experienced professionals in AEO membership to learn from”
    Emma Cartmell
    CHS Group
  • "JOINING THE AEO HAS BEEN FANTASTIC! Being able to gift our customers with free places at the FaceTime masterclasses, learn alongside industry peers and seek advice to common challenges is invaluable”
    Sharon Azam
    GovNet Communications

 

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