AEO - Association of event organisers

Marketing Manager - Maternity Cover

AEO

Marketing Manager - Maternity Cover

  • Closing date: 15-Aug-2022
  • Hours:
    • Full Time
  • Job function:
    • Marketing
  • Contract type:
    • Contract
    • Maternity

KEY RESPONSIBILITIES

Team and Budget and Revenue Management

  • Activation of the Audience Marketing Strategy for Digital and Print brands working with the Head of Marketing and digital marketing colleagues and content teams.
  • Work with Head of Marketing to agree and meet audience engagement, subscription revenue targets.  Work with the Client Marketing Manager to agree marketing plans for all FG brands including FG Buy and Sell and Marts the Heart.
  • Weekly and qtr. re forecast reporting on audience growth, registrations and revenues from membership/subs and products that drive engagement and revenue such as FG Buy and Sell and Marts the Heart.
  • Budget management/forecasting for print and digital audience-based marketing campaigns and working with the Head of Digital, Head of Marketing, Data and Insight/SEO Paid Media Manager to agree the paid media budget.
  • Provide regular management reports to demonstrate impact of the audience marketing on customer NPS metrics and revenue.
  • Manage the Customer Services Executive and Marketing Executive for rewards, renewals and retention.

 

Branding and Segmentation Strategy

  • You’ll work with the Head of Marketing to utilise agreed personas to deliver our segmentation strategy, and map customer journeys that will lead to increased digital engagement, digital registrations, and subscriptions.
  • You’ll grow awareness of the Agriconnect brands as the place to go to support UK farming sector.

 

Customer Focus

  • Feed into customer research and insight programmes for Agriconnect brands collaborating with key stakeholders across the business.
  • You’ll meet with customers on a regular basis to ensure there is a clear understanding of customer needs.
  • Have a thorough knowledge of all audiences and critically review all campaign leads to ensure that they reflect the right audience.

 

 

Content, social media and full Channel Marketing

  • Create registration/membership and subscription packages that people want at a price they want with support from the Head of Marketing.
  • Create content led campaigns that engage and inspire our audience across digital and print brands.
  • Manage the full marketing channel activity for audience marketing, SEO, Direct mail campaigns, Ad strategies, email, events.
  • Manage special offers to our farming audience and campaigns that drive new visitors, and subscriptions and support our classified sales team on creating demand for FG brands such as FG Buy and Sell and Marts the Heart.
  • Attend external exhibitions to drive awareness of the full range of Agriconnect brands.
  • Feed into PR activity needed to raise awareness of our print and digital brands with our farming audience working with the Content and Social Media Manager to drive visitors to our content hub/website.
  • Review Cart and ecommerce tracking to ensure we are getting the best conversion.
  • Support social media activity for digital and print brands working with the Content and Social Media Marketing Manager.
  • Marketing of Podcasts and webinars to drive engagement with our farming audience and visitors to our content hub/website.
  • Working on email marketing across audience campaigns to drive engagement with our digital brands and turn registered users and newsletter users into subscribers.

 

Data and Technology

  • Work with the Data Intelligence Manager to meet and improve audience data capture and quality.
  • Support the data management for controlled circulation of DF and AF, print and digital.
  • GA data studio management – set up goals to track conversion working with the digital team and marketing managers to agree goals and track digital behaviour consistently across all digital channels for our farming audience.
  • Support the Head of Marketing in improving new and repeat visitor, increased engagement to our digital content hub/website.

 

Proven history in

  • Creating clear marketing strategies that meet the needs of customer
  • Membership marketing and subscriptions
  • Managing and developing individuals and teams
  • Data-driven thinking and highly analytical
  • Marketing management and full channel knowledge

 

About you

  • Experience in Marketing, Communications, or related field and a professional qualification
  • 3+ years’ experience in a similar role, with significant B2B marketing experience with an impressive performance record
  • Ability to analyse campaign performance and report on successes
  • Exceptional written and verbal communication
  • Strong leadership qualities
  • Strong stakeholder management skills

 

In return as our Marketing Manager, we offer:

 

  • 25 days holiday pro rata
  • an extra day off for your birthday
  • group personal pension plan with company matching up to 6%
  • free life assurance equivalent to four times basic salary
  • Employee Assistance Programme
  • free parking
  • ongoing training and development
  • excellent opportunities for career development as the company continues to grow

 

We believe that creating a culture of diversity will help to maximise everybody is potential and achieve superior business results. We aim to harness differences to create a productive environment in which everybody feels valued, where their talents are being fully utilised and in which organisational goals are met.

 

This job description is subject to regular review and may change to meet the business needs.

 

About us

 

Agriconnect is the largest multi-platform agricultural information business in the UK. Our brands reach deeply into all the major agricultural sectors – arable, dairy, livestock, agricultural machinery, finance, and equipment. We take a farmer-centric approach to media. Our job is to help farmers run their farms more efficiently and make better purchasing decisions. There are many ways in which we can do this – magazines, websites, webinars, podcasts, conferences, events, and marketplaces.

 

 

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  • "Broadway Events joined the AEO on the Enterprise Membership. We’ve already taken advantage of the many benefits including the excellent FaceTime Masterclasses and training guides for exhibitors."
    Emma Barrett
    Broadway Events
  • "We are a member of the AEO because it is a proactive association for the events industry. As an organiser it provides us with high value ideas, networking, guidance and information."
    David Harrison
    PPMA Group
  • "This year, the association has led working groups to address industry issues and put on some amazing events full of insightful content for both organisers and, through the AEOs FaceTime initiative, exhibitors. In addition, the AEO has represented the industry at a Governmental level to raise awareness of the importance of events to the UK economy."
    Paul Byrom
    Upper Street Events
  • "I genuinely believe that if you’re involved in organising events you should become a member of the AEO."
    Simon Kimble
    Clarion Events
  • "Our membership of the AEO represents real and tangible value for UBM - it provides fantastic networking opportunities, practical training for our team as well as valuable insight into the state of our industry."
    Simon Parker
    Informa Markets
  • "As an Association business, we appreciate the excellent work the secretariat of the AEO do for our community. From the events side of our business, the AEO provides an excellent return on investment, providing thought leadership, fantastic networking, brilliant awards, excellent research and FaceTime, a valuable tool to tell our markets why exhibitions and events should be an essential part of the marketing mix."
    Neil Felton
    FESPA
  • "AEO’s networking and member meetings are valuable for individuals at all levels within our organisation. The promotion of our sector to the outside world, to government, authorities and business at large is another vital aspect of the AEO’s purpose for members, many of whom, like my company, work on events throughout the world."
    Stephen Brooks
    Mack Brooks Exhibitions
  • “Knowledge is power and the AEO dinners are certainly powerful, there is always a wealth of knowledge at the table. Insightful presentations make for a constructive and extremely social way to learn from the experts who’ve done it before. I attended the Japanese evening and gained really valuable insight about the culture and how best to communicate with a local audience.”
    John Whitaker
    Vice President Marketing, Data & Digital , dmg events
  • "We have the opportunity to contribute positively to the industry as well as gaining valuable insight and advice. There’s no need to spend valuable time and money reinventing the wheel when you have so many experienced professionals in AEO membership to learn from”
    Emma Cartmell
    CHS Group
  • "JOINING THE AEO HAS BEEN FANTASTIC! Being able to gift our customers with free places at the FaceTime masterclasses, learn alongside industry peers and seek advice to common challenges is invaluable”
    Sharon Azam
    GovNet Communications
  • I just wanted to send my most sincere thanks for everything that you and the AEO team are doing to help navigate the events industry through the pandemic. The working groups and communication from the AEO have been excellent and I’m really appreciative of being part of such a wonderful organisation.
    Simon Burns
    ICHF Events
  • I think what the AEO has been doing during this tough time has been exceptional.
    Greg Cherry
    QD Events LTD
  • It is so useful to hear from your peers at this time. Please pass my thanks to Ruth and the BTIG panel
    Dan Assor
    CloserStill Media
  • Just wanted to thank you and Ruth this morning for the Zoom meeting - it was really interesting to hear how things are moving along in the virtual/hybrid meeting/exhibitions. All very new to me, so a lot to digest.
    Maureen Wright
    Optic UK
  • The session this morning was fantastic. We are right in the midst of this and the information was so useful. We can apply it immediately
    Claire Adams
    FESPA
  • The AEO provides an opportunity to make a difference, to work with other companies for the good of the industry as a whole, but beyond that, it provides it’s members with valuable insight and tangible benefits to grow your business, upskill and engage your teams. For those reasons, our membership is in indelible ink on the each annual budget. In short, if you aren’t a member, you are missing out.
    Ed Tranter
    73 Media

 

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