AEO - Association of event organisers

Marketing Manager


Marketing Manager

  • Closing date: 29-Sep-2019
  • Hours:
    • Full Time
  • Job function:
    • Marketing
  • Contract type:
    • Permanent

Marketing Manager, Exhibitions

  • Permanent, full time
  • £27K - £30K, depending on experience

An opportunity has arisen for a talented events marketer to join our large-scale exhibitions team.

Successful candidates will have Marketing Manager experience or will be a well-rounded and experienced events Marketing Executive ready to make the step up.

You will report to the Marketing Director and will be responsible for managing marketing plans for the Communications portfolio of events: Critical Communications World, Critical Communications Europe and BAPCO Annual Conference & Exhibition.

You will also be available to work as Marketing Manager for the TCCA, the supporting association of Critical Communications World.

Core responsibilities

  • Delivering target pre-registration levels on all events
  • Optimising on site conversion rates
  • Supporting sales teams by generating leads and producing sales collateral
  • Engaging the community year-round with relevant and valuable content

These will be achieved by

  • Developing and maintaining a high level of sector specific knowledge, working with the associations and colleagues.
  • Creating intelligent marketing strategies based on in-depth market research, in-house knowledge and the competitor landscape
  • Creating robust and effective content-led, multi-channel, 12-month marketing plans for each event
  • Planning and executing marketing campaigns on time and on budget across email, digital, social, PR, direct mail, editorial coverage, print and online advertising, special print and on-site signage
  • Working closely with the in-house content writer to plan and promote content to support the event marketing
  • Working with our in-house designer to create effective and appropriate design concepts
  • Managing the marketing budget to ensure maximum ROI
  • Managing event websites – perform regular audits, maximise effectiveness and update appropriately
  • Working closely with PR agencies in generating pre, at and post show coverage to boost impact of event content and promotions
  • Establishing relationships and marketing agreements with industry-specific media, personalities and companies
  • Working closely with the sales team to ensure key objectives and initiatives are aligned, with clear lines of communications and providing the right level of support and direction
  • Analysing activity throughout and after all campaigns to measure, optimise and report on performance


Experience needed:

  • At least a year marketing large scale exhibitions or conferences
  • Using email marketing platforms to create targeted email campaigns
  • Digital marketing and PPC
  • Working with PR agencies to boost the visibility and influence of events


Key skills


  • Clear and engaging written communication
  • Independent proactive problem solving and logical thinking
  • Copywriting, editing and proof-reading
  • Advanced Excel skills with the ability manipulate and analyse data
  • Ability to work calmly under pressure and meet deadlines
  • Interpersonal skills, excellent communicator
  • Strong analytical skills
  • Attention to detail
  • Organisation and time management
  • Technologically and commercially aware
  • Basic html for email marketing

Additional benefits

  • Regular training and development sessions aiming to increase skills and knowledge within the team
  • An opportunity to grow with the company and the marketing team as MA Exhibitions continues with its plan of launching and acquiring more quality events in the UK and around the world
  • Complimentary refreshments on a Friday afternoon and an annual group wide summer party hosted by Mark Allen himself
  • Travel to domestic and international events

About us

MA Exhibitions is the events arm and fasting growing division of the Mark Allen Group; an ambitious and family owned media company based in leafy Herne Hill. The head office itself is in a converted church, backing onto one of South London’s gems, Brockwell Park. We’re nicely situated between Herne Hill and Brixton stations, with plenty of bus routes servicing the surrounding areas.

  • "Broadway Events joined the AEO on the Enterprise Membership. We’ve already taken advantage of the many benefits including the excellent FaceTime Masterclasses and training guides for exhibitors."
    Emma Barrett
    Broadway Events
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    David Harrison
    PPMA Group
  • "This year, the association has led working groups to address industry issues and put on some amazing events full of insightful content for both organisers and, through the AEOs FaceTime initiative, exhibitors. In addition, the AEO has represented the industry at a Governmental level to raise awareness of the importance of events to the UK economy."
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    Upper Street Events
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    Simon Kimble
    Clarion Events
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    Simon Parker
    Informa Markets
  • "As an Association business, we appreciate the excellent work the secretariat of the AEO do for our community. From the events side of our business, the AEO provides an excellent return on investment, providing thought leadership, fantastic networking, brilliant awards, excellent research and FaceTime, a valuable tool to tell our markets why exhibitions and events should be an essential part of the marketing mix."
    Neil Felton
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    Stephen Brooks
    Mack Brooks Exhibitions
  • “Knowledge is power and the AEO dinners are certainly powerful, there is always a wealth of knowledge at the table. Insightful presentations make for a constructive and extremely social way to learn from the experts who’ve done it before. I attended the Japanese evening and gained really valuable insight about the culture and how best to communicate with a local audience.”
    John Whitaker
    Vice President Marketing, Data & Digital , dmg events
  • "We have the opportunity to contribute positively to the industry as well as gaining valuable insight and advice. There’s no need to spend valuable time and money reinventing the wheel when you have so many experienced professionals in AEO membership to learn from”
    Emma Cartmell
    CHS Group
  • "JOINING THE AEO HAS BEEN FANTASTIC! Being able to gift our customers with free places at the FaceTime masterclasses, learn alongside industry peers and seek advice to common challenges is invaluable”
    Sharon Azam
    GovNet Communications




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