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Marketing Manager (JR100887)

Clarion Events Ltd

Description

At Clarion, our people are at the absolute heart of what we do. We’re proud that our core values of PASSION, CARE, IMAGINATION, and TRUST define the way we carry out our work across all of our exhibitions and conferences.

If you share our values and want to be a part of a successful, dynamic, and creative global business then we want to hear from you.

The Opportunity:

An opportunity has arisen for a highly motivated Marketing/Product Manager to join EnergyNet’s marketing team.

Attitude, attitude, attitude. The successful candidate will be responsible for the planning and implementation of exceptional global marketing campaigns, delivered on time and within budget. The ideal candidate will have brilliant attention to detail, be highly creative and an excellent team player with the ability to manage multiple projects to a high standard. Crucially the successful candidate will be a starter finisher, with a curious mind, highly motivated and willingness to go above and beyond to succeed. YES! is a new business withing EnergyNet. YES! is not a traditional conference business, flexibility is important as we shape and grow the fairly new portfolio.  It is not easy, so attitude, resilience and the ability to work with a team that is strategizing the business as we go along is crucial.

About EnergyNet

EnergyNet is a multiple award-winning producer of investment conferences for Africa’s energy sector. Best known for the Africa Energy Forum, the longest running Forum for decision makers in Africa’s power sector, EnergyNet also produces region-specific investment meetings focusing on the power generation potential of some of the world’s most exciting emerging markets. Recent event locations include Nairobi, Barcelona, Miami, Cape Town, Brussels, Washington, and Arusha. The EnergyNet team consists of around 20 people who are all passionate about the work we do in a supportive and collaborative environment.

About YES!

Within EnergyNet sits the YES! portfolio. The YES! mission is to electrify a continent of one billion people, by engaging 10% in the conversation. YES! has taken on the mission to build a network of 100 million people by 2035. YES! is a programme designed to empower the next generation to succeed. It will empower young people in the energy sector by developing the network, connections, knowledge, and training needed to become employed and take on the task of electrifying the continent, it will also open doors for young entrepreneurs for whom electricity is an inhibitor of their business to thrive with their business plans. YES! will do this through a combination of live events and online offerings through the Beyond Privilege networking platform, which was launched in June 2023 and currently has over 13,000 members. This number is constantly growing.

Key Responsibilities:

  • Working with the MD, Group Director, and the wider Marketing team to write marketing strategy in line with the latest marketing trends and taking the lead to execute that strategy.
  • Assisting with the design, production and distribution of all promotional materials relating to the portfolio.
  • Planning and delivering cross-channel digital marketing campaigns in line with the project objectives.
  • Writing and proofing copy for a range of marketing platforms & materials including websites, social media, emails and brochures.
  • Designing, maintaining, and updating the YES! website.
  • Maintaining and updating the Beyond Privilege (YES! networking platform) and growing the online community at scale.
  • Using digital channels and technologies to enhance the online presence of the business and engage YES! members.
  • Working with the production team to keeping YES! members engaged and active on the Beyond Privilege platform.
  • Managing and segmenting data, identifying gaps, developing new data sources and implementing a data build plan.
  • Engaging non-traditional marketing partners to grow YES! members.
  • Continuous analysis and evaluation of marketing campaigns to improve performance.
  • Leading PR activity, researching material for press releases, building relationships with relevant press and partners.
  • Building and managing relationships with external suppliers and negotiating prices.
  • Working with key media & marketing partners to secure valuable external promotions for the conferences.

Requirements

Knowledge, Skills & Behaviours:

  • Previous relevant proven experience is a must with a solid understanding of digital media landscape.
  • Solid understanding of building and maintaining online communities is a must.
  • Sound knowledge of digital marketing practices and channels such as Google Analytics, SEO, PPC and social media.
  • Ability to write and executive strong marketing strategy in line with latest developments and trends.
  • Excellent knowledge of best practice across email, social media, paid media, landing pages & websites.
  • Strong experience in areas including insight development and audience segmentation.
  • Experience using a CRM system such as Cvent, Pardot or Salesforce.
  • Experience using a website CMS.
  • In depth knowledge of marketing performance metrics with the ability to strategically interpret data trends and gaps, providing analysis & recommendations.
  • Familiarity with data privacy regulations such as GDPR and PECR.

Desirable Qualities & Experience:

  • Resilient, motivated and a starter/finisher, with keen eye for detail are essential.
  • Easily adaptable to changing markets & situations - flexibility to adapt marketing strategy to a startup portfolio as it adapts to learnings and at times changes direction whilst growing is a must.
  • Enthusiastic & confident with a creative and imaginative problem-solving approach to tasks.
  • Positive attitude and passion for delivering results-driven campaigns with a diligent and thorough approach to projects.
  • Excellent communicator – great verbal and written communications skills that can translate complex data/technology in a simple way to a range of stakeholders.
  • Must be able to travel for events when needed.
  • French speaking is desirable but not essential.
  • An interest in Africa’s energy and infrastructure sector and youth employment, and a strong willingness to learn.

About Clarion Events

Clarion Events is one of the world’s leading event organisers, producing and delivering innovative and market-leading events since 1947. (https://clarionevents.com/welcome)

Clarion Events embrace diversity and equal opportunities in all that we do. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.

Clarion is private equity backed and owned by Blackstone. Blackstone is one of the world’s leading global investment funds, investing capital for the long term to build successful, resilient businesses. (https://www.blackstone.com/) 

Our purpose is to deliver exceptional customer outcomes and experiences, by making every connection count.

Our vision is we want every one of our products to be a market leader in customer satisfaction and delight.

Benefits

 

  • 25 days’ holiday plus bank holidays
  • End of year wellbeing shutdown (closed for the last week of the year)
  • Celebration day off (e.g. birthday, Diwali, Eid, etc)
  • Summer Hours in August (3pm finish on Fridays)
  • Helping Our World (HOW) Days – one paid day per quarter to carry out charity work
  • Pension Scheme
  • Private Medical Insurance
  • Health Cash Plan
  • Wellbeing Library (MYNDUP)
  • Mentoring Programme
  • Subsidised Café
  • Season Ticket Loan
  • Cycle to Work Schemes
  • Free on-site gym and shower facilities
  • Free eyesight tests
  • Free flu vaccination – offered on site once a year for all employees

Company Name

Clarion Events Ltd

Salary / Salary Range

Competitive

Closing Date

31-Jul-2024

Date Entered

29-May-2024

Location

London

Contact Name

Dan Hassall

Email Address

Daniel.Hassall@clarionevents.com
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