AEO - Association of event organisers

Marketing Manager - Imago


Marketing Manager - Imago

  • Closing date: 28-Feb-2019
  • Hours:
    • Full Time
  • Job function:
    • Marketing
  • Contract type:
    • Permanent

The Role:

To be responsible for the implementation of marketing communications and campaigns of the highest standard to be delivered across multiple channels on time and within budget.

Key Responsibilities:

To plan, develop and implement comprehensive marketing campaigns working directly in collaboration with the wider marketing team.

Manage and monitor budgets, provide accurate forecasts and feed into the budget setting process.

Regularly report and feedback on marketing metrics ensuring that we are tracking all elements of the campaigns as effectively as we can. Provide post campaign effectiveness reports and recommend on-going improvements through written documents and verbal presentations.

Demonstrate excellent copywriting skills with the ability to write clear, concise copy for all forms of marketing communications including website, emails, brochures, direct marketing and press releases.

Organises and plans the production of all major marketing materials by working closely with all stakeholders.

In collaboration with a Marketing Executive deliver marketing campaign channels, including but not restricted to the following:

  • Deliver strategic email campaigns using the marketing platform - Write copy, build and send emails
  • Data segmentation and management for campaigns including analysing, identifying and sourcing data for growth areas
  • Maintaining and updating website content and SEO
  • Track, monitor and amend spend in search and social campaigns where required as indicated by management
  • Helps maintain social media accounts
  • Assisting with the PR activity of our PR agency, writing campaign brief, targets and reviewing material
  • Plan and direct the telemarketing campaign through liaising with account manager and telemarketers
  • Working with key media partners to secure valuable external promotions for the conferences
  • Identify media advertising opportunities and budget
  • Assisting with the design, production and distribution of all promotional materials, including direct marketing, brochures & collateral, blogs, copy writing, visuals etc.
  • Manage and respond to customer service tickets in a timely manner.

Helps maintain excellent client and supplier relationships through superior customer service skills.

Assisting with the data research and the on-going detailed analysis and evaluation of marketing campaign.

Creates and delivers graphs and reports of campaign data analysis.

Maintain best working practice across all marketing channels.

Support and uphold the company data protection policy.

Keeps client information confidential.

Work onsite at events carrying out various duties where required.

Knowledge & Skills and Behaviours:

  • Previous experience in a similar role
  • Excellent time management skills and the ability to prioritise relevant tasks
  • Excellent interpersonal and verbal and written communication skills 
  • Literate and numerate
  • Ability to adhere to deadlines
  • Financial awareness & general maths skills
  • Knowledge of IT market is preferable but not essential
  • Have a strong eye for detail
  • Exhibit a “can-do” attitude
  • Strong analytical skills
  • Demonstrate creative flair
  • Articulate and naturally persuasive
  • Exemplary verbal and written English
  • Commercially minded and motivated to succeed
  • Highly organised and flexible
  • A keen interest in developing a Marketing career
  • Reliable
  • Punctual
  • Bachelor's Degree in Marketing, Business or a Related Field
  • "Broadway Events joined the AEO on the Enterprise Membership. We’ve already taken advantage of the many benefits including the excellent FaceTime Masterclasses and training guides for exhibitors."
    Emma Barrett
    Broadway Events
  • "We are a member of the AEO because it is a proactive association for the events industry. As an organiser it provides us with high value ideas, networking, guidance and information."
    David Harrison
    PPMA Group
  • "This year, the association has led working groups to address industry issues and put on some amazing events full of insightful content for both organisers and, through the AEOs FaceTime initiative, exhibitors. In addition, the AEO has represented the industry at a Governmental level to raise awareness of the importance of events to the UK economy."
    Paul Byrom
    Brand Events
  • "I genuinely believe that if you’re involved in organising events you should become a member of the AEO."
    Simon Kimble
    Clarion Events
  • "Our membership of the AEO represents real and tangible value for UBM - it provides fantastic networking opportunities, practical training for our team as well as valuable insight into the state of our industry."
    Simon Parker
  • "The AEO take great effort to ensure our industry continues to be recognised for its value, promotes the sector for talent acquisition and encourages the sharing of best practice across its members and their customers. It also provides a rich calendar of events for our staff to learn, network, share experiences and celebrate with their peers in the industry."
    Stuart Johnston
    Ascential Events
  • "As an Association business, we appreciate the excellent work the secretariat of the AEO do for our community. From the events side of our business, the AEO provides an excellent return on investment, providing thought leadership, fantastic networking, brilliant awards, excellent research and FaceTime, a valuable tool to tell our markets why exhibitions and events should be an essential part of the marketing mix."
    Neil Felton
  • "AEO’s networking and member meetings are valuable for individuals at all levels within our organisation. The promotion of our sector to the outside world, to government, authorities and business at large is another vital aspect of the AEO’s purpose for members, many of whom, like my company, work on events throughout the world."
    Stephen Brooks
    Mack Brooks Exhibitions
  • “Knowledge is power and the AEO dinners are certainly powerful, there is always a wealth of knowledge at the table. Insightful presentations make for a constructive and extremely social way to learn from the experts who’ve done it before. I attended the Japanese evening and gained really valuable insight about the culture and how best to communicate with a local audience.”
    John Whitaker
    Vice President Marketing, Data & Digital , dmg events
  • "We have the opportunity to contribute positively to the industry as well as gaining valuable insight and advice. There’s no need to spend valuable time and money reinventing the wheel when you have so many experienced professionals in AEO membership to learn from”
    Emma Cartmell
    CHS Group
  • "JOINING THE AEO HAS BEEN FANTASTIC! Being able to gift our customers with free places at the FaceTime masterclasses, learn alongside industry peers and seek advice to common challenges is invaluable”
    Sharon Azam
    GovNet Communications




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