AEO - Association of event organisers

Marketing Manager - Enthusiast

AEO

Marketing Manager - Enthusiast

  • Closing date: 14-Feb-2019
  • Hours:
    • Full Time
  • Job function:
    • Management
  • Contract type:
    • Permanent

The Opportunity:
An exciting opportunity has arisen within Clarion Consumer Exhibitions for a Marketing Manager to work on the 3 market leading events in the UK classic car sector.
The Classic Motor Show has been running for over 35 years and is the leading classic motor show in the UK with over 71,000 visitors and 90,000m².
The second show in the stable is Practical Classics Classic Car and Restoration Show, run for the first time in 2014 – it now hosts the National Car Club Awards and is established as the classic season opener
The third show is Race Retro – Europe’s premier pre-season historic motorsport event – now in its 17th year.

The Candidate:
We are looking for a permanent Marketing Manager, with a proven track record. The candidate will be responsible for the development and implementation of the marketing communications strategy and plan – delivered to the highest standards on time and within budget.

Key Responsibilities:

  • Create, manage and deliver marketing communications campaigns for Clarion Events’ motoring products – raising over £1.8m of ticket revenue across the group
  • To achieve stated show objectives
  • Oversee the organisation of promotional activities, ensuring they are carried out efficiently and within agreed budgets
  • Coordinate all marketing plans and activities with other managers and staff to ensure that the plans are delivered effectively
  • Manage the marketing communications team (including agencies and temporary staff) to ensure it is motivated and trained to carry out its responsibilities in achieving objectives
  • Develop the digital marketing strategy via all channels and keep up to date with this fast moving communications platform – building strong show communities
  • Lead negotiation with all suppliers to ensure highest levels of delivery most cost-effectively
  • Manage, monitor, maintain and regularly review relationships with suppliers to ensure highest levels of service are continuously delivered
  • Gather crucial market intelligence to aid the show’s growth and protect it from competitive attack
  • Develop and maintain systems and processes which enable the team to carry out and report on its activities efficiently and effectively
  • Provide Marketing Management with on-going and post campaign effectiveness reports and recommend on-going improvements
  • Remain up-to-date with the latest communications tools and continuously assess their deployment to improve marketing effectiveness including social media
  • Promote a culture of testing and change to continuously drive improvement
  • Manage and monitor budgets, provide accurate forecasts and feed into the budget setting process
  • Manage and deliver all aspects of the showguide, working with appointed contractor/s if appropriate
  • Manage and deliver all sponsor and partner agreements and benefits – delivering all contractual agreements for marketing and overseeing operational commitments

Knowledge & Skills:

  • A proven track record of creating successful customer facing campaigns
  • Proven use and understanding of complex databases and segmentation techniques
  • Thorough knowledge of company products
  • Excellent project management, planning and organisational skills
  • Excellent interpersonal and communications skills
  • Excellent financial management and budgeting skills
  • Excellent negotiation skills
  • Excellent people management skills
  • Excellent digital application skills including Microsoft Office and Pardot marketing automation
  • Literate and numerate

Personal Attributes:

  • Takes responsibility and is accountable for actions and decisions
  • Research and analysis
  • Strategy and planning
  • Brand creation and management
  • Measures effectiveness
  • Leadership
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  • "Broadway Events joined the AEO on the Enterprise Membership. We’ve already taken advantage of the many benefits including the excellent FaceTime Masterclasses and training guides for exhibitors."
    Emma Barrett
    Broadway Events
  • "We are a member of the AEO because it is a proactive association for the events industry. As an organiser it provides us with high value ideas, networking, guidance and information."
    David Harrison
    PPMA Group
  • "This year, the association has led working groups to address industry issues and put on some amazing events full of insightful content for both organisers and, through the AEOs FaceTime initiative, exhibitors. In addition, the AEO has represented the industry at a Governmental level to raise awareness of the importance of events to the UK economy."
    Paul Byrom
    Brand Events
  • "I genuinely believe that if you’re involved in organising events you should become a member of the AEO."
    Simon Kimble
    Clarion Events
  • "Our membership of the AEO represents real and tangible value for UBM - it provides fantastic networking opportunities, practical training for our team as well as valuable insight into the state of our industry."
    Simon Parker
    UBM
  • "The AEO take great effort to ensure our industry continues to be recognised for its value, promotes the sector for talent acquisition and encourages the sharing of best practice across its members and their customers. It also provides a rich calendar of events for our staff to learn, network, share experiences and celebrate with their peers in the industry."
    Stuart Johnston
    Ascential Events
  • "As an Association business, we appreciate the excellent work the secretariat of the AEO do for our community. From the events side of our business, the AEO provides an excellent return on investment, providing thought leadership, fantastic networking, brilliant awards, excellent research and FaceTime, a valuable tool to tell our markets why exhibitions and events should be an essential part of the marketing mix."
    Neil Felton
    FESPA
  • "AEO’s networking and member meetings are valuable for individuals at all levels within our organisation. The promotion of our sector to the outside world, to government, authorities and business at large is another vital aspect of the AEO’s purpose for members, many of whom, like my company, work on events throughout the world."
    Stephen Brooks
    Mack Brooks Exhibitions
  • “Knowledge is power and the AEO dinners are certainly powerful, there is always a wealth of knowledge at the table. Insightful presentations make for a constructive and extremely social way to learn from the experts who’ve done it before. I attended the Japanese evening and gained really valuable insight about the culture and how best to communicate with a local audience.”
    John Whitaker
    Vice President Marketing, Data & Digital , dmg events
  • "We have the opportunity to contribute positively to the industry as well as gaining valuable insight and advice. There’s no need to spend valuable time and money reinventing the wheel when you have so many experienced professionals in AEO membership to learn from”
    Emma Cartmell
    CHS Group
  • "JOINING THE AEO HAS BEEN FANTASTIC! Being able to gift our customers with free places at the FaceTime masterclasses, learn alongside industry peers and seek advice to common challenges is invaluable”
    Sharon Azam
    GovNet Communications

 

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