AEO - Association of event organisers

Marketing Manager - Enthusiast


Marketing Manager - Enthusiast

  • Closing date: 14-Feb-2019
  • Hours:
    • Full Time
  • Job function:
    • Management
  • Contract type:
    • Permanent

The Opportunity:
An exciting opportunity has arisen within Clarion Consumer Exhibitions for a Marketing Manager to work on the 3 market leading events in the UK classic car sector.
The Classic Motor Show has been running for over 35 years and is the leading classic motor show in the UK with over 71,000 visitors and 90,000m².
The second show in the stable is Practical Classics Classic Car and Restoration Show, run for the first time in 2014 – it now hosts the National Car Club Awards and is established as the classic season opener
The third show is Race Retro – Europe’s premier pre-season historic motorsport event – now in its 17th year.

The Candidate:
We are looking for a permanent Marketing Manager, with a proven track record. The candidate will be responsible for the development and implementation of the marketing communications strategy and plan – delivered to the highest standards on time and within budget.

Key Responsibilities:

  • Create, manage and deliver marketing communications campaigns for Clarion Events’ motoring products – raising over £1.8m of ticket revenue across the group
  • To achieve stated show objectives
  • Oversee the organisation of promotional activities, ensuring they are carried out efficiently and within agreed budgets
  • Coordinate all marketing plans and activities with other managers and staff to ensure that the plans are delivered effectively
  • Manage the marketing communications team (including agencies and temporary staff) to ensure it is motivated and trained to carry out its responsibilities in achieving objectives
  • Develop the digital marketing strategy via all channels and keep up to date with this fast moving communications platform – building strong show communities
  • Lead negotiation with all suppliers to ensure highest levels of delivery most cost-effectively
  • Manage, monitor, maintain and regularly review relationships with suppliers to ensure highest levels of service are continuously delivered
  • Gather crucial market intelligence to aid the show’s growth and protect it from competitive attack
  • Develop and maintain systems and processes which enable the team to carry out and report on its activities efficiently and effectively
  • Provide Marketing Management with on-going and post campaign effectiveness reports and recommend on-going improvements
  • Remain up-to-date with the latest communications tools and continuously assess their deployment to improve marketing effectiveness including social media
  • Promote a culture of testing and change to continuously drive improvement
  • Manage and monitor budgets, provide accurate forecasts and feed into the budget setting process
  • Manage and deliver all aspects of the showguide, working with appointed contractor/s if appropriate
  • Manage and deliver all sponsor and partner agreements and benefits – delivering all contractual agreements for marketing and overseeing operational commitments

Knowledge & Skills:

  • A proven track record of creating successful customer facing campaigns
  • Proven use and understanding of complex databases and segmentation techniques
  • Thorough knowledge of company products
  • Excellent project management, planning and organisational skills
  • Excellent interpersonal and communications skills
  • Excellent financial management and budgeting skills
  • Excellent negotiation skills
  • Excellent people management skills
  • Excellent digital application skills including Microsoft Office and Pardot marketing automation
  • Literate and numerate

Personal Attributes:

  • Takes responsibility and is accountable for actions and decisions
  • Research and analysis
  • Strategy and planning
  • Brand creation and management
  • Measures effectiveness
  • Leadership
  • "Broadway Events joined the AEO on the Enterprise Membership. We’ve already taken advantage of the many benefits including the excellent FaceTime Masterclasses and training guides for exhibitors."
    Emma Barrett
    Broadway Events
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    David Harrison
    PPMA Group
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    Paul Byrom
    Brand Events
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    Simon Kimble
    Clarion Events
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    Simon Parker
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    Ascential Events
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    Mack Brooks Exhibitions
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    John Whitaker
    Vice President Marketing, Data & Digital , dmg events
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    CHS Group
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    Sharon Azam
    GovNet Communications




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