AEO - Association of event organisers

Marketing Manager


Marketing Manager

  • Closing date: 31-Jul-2019
  • Hours:
    • Full Time
  • Job function:
    • Management
    • Marketing
  • Contract type:
    • Permanent
  • Contact Name: Jacqui Walker
  • Location: Home based with Head Office in York
  • Company name: CHS GROUP
  • Email:
  • Telephone: 01904 406325
  • Website:

About the company

CHS Group connects hotels and venues with UK event professionals by creating amazing events that people want to be part of.

We currently organise:

  • The Conference and Hospitality Show, a trade show with over 230 exhibitors in West Yorkshire (
  • CHS Awards, an awards programme recognising hotels/venues and individuals within the hospitality industry (
  • Independent Venue Roadshows, a series of meet the buyer events for independently owned hotels and venues (
  • Various industry related events such as conferences and dinners.

As a team we are results-driven, commercially minded, self-motivated and entrepreneurial. We are ambitious, vibrant, hard working and energetic. To join our team you must share our values and team culture and you will be rewarded with flexible working, respect, a fun place to work and a role that you can be proud of.

Key Responsibilities:

The duties are but are not limited to:

  • Set strategy for each event with the Marketing Director
  • Email campaign management
  • Web management of 3 websites - updating and developing website content and landing pages.
  • Understanding of SEO and web analytics
  • Establishing a range of automated marketing campaigns based on various criteria
  • Reviewing existing marketing campaigns across the business and automating where appropriate
  • Delivering a steady stream of qualified leads for the organisation
  • Researching, sourcing, writing editing and publishing interesting and relevant content including blogs, case studies and testimonials
  • Working with our PR Company to re-purpose articles and blogs in line with the content and social strategy
  • Work effectively with all partners, sponsors and stakeholders
  • Work with our designer to ensure that all content is published within our brand guidelines and using design templates
  • Scheduling social media posts and responding effectively to online conversations
  • Managing the company LinkedIn, Twitter and Facebook accounts
  • Weekly reporting
  • Attendance at industry events representing the company

Who are we looking for?

We’re on an exciting journey and we’re looking for someone who is fully engaged, thrives on being successful and reporting on their results.  We’re looking for someone who will share the feeling that our clients get when they win new business – the buzz, the high, the sense of achievement. 

As a team, we love the thrill of smashing targets, supporting each other with our positive energy and showing grit and determination when the going gets tough. We’re still a relatively small team, so whilst you’ll have the support of your Line Manager, we don’t have time to micro-manage – so you’ll need to rely on your own passion and drive to make every day count.

Finally, integrity is key to our culture, so if you’re used to cutting corners or saying ‘that will do’ then this role isn’t for you.  You’ll be working with a company that has a great reputation for being open and honest with support from your colleagues who share your passion and drive.

Key Skills/Attributes:


  • Minimum 12 months experience in a Marketing Manager role
  • Excellent writing skills with a good understanding of social media and content
  • Able to repurpose articles, blogs and other content
  • Solid understanding of copywriting best practice and SEO
  • Good at reporting, tracking coverage and measuring ROI
  • Be keen to keep up with new technologies and trends the ability to bring new ideas to the business and drive them through to fruition
  • Confident in speaking to exhibitors and visitors to gain case studies and testimonials to be used across social channels
  • Self-motivated and able to work effectively both independently and as part of a team
  • Excellent interpersonal skills and the ability to effectively communicate with, and relate to, all levels
  • Ability to work to strict deadlines
  • Attention to detail and accuracy
  • Strong written communication skills for proofreading and copywriting
  • Strong verbal communication skills
  • Analytical with the ability to assess empirical evidence to influence decision making
  • Organisational skills, prioritising and working across projects
  • Consistently delivering quality work


  • Experience in the events/exhibitions industry 
  • Experience is updating website content within Wordpress and using Hubspot
  • Experience managing a remote team

We are an equal opportunities employer.  

To apply please complete our application form and submit your CV via this link:




  • "Broadway Events joined the AEO on the Enterprise Membership. We’ve already taken advantage of the many benefits including the excellent FaceTime Masterclasses and training guides for exhibitors."
    Emma Barrett
    Broadway Events
  • "We are a member of the AEO because it is a proactive association for the events industry. As an organiser it provides us with high value ideas, networking, guidance and information."
    David Harrison
    PPMA Group
  • "This year, the association has led working groups to address industry issues and put on some amazing events full of insightful content for both organisers and, through the AEOs FaceTime initiative, exhibitors. In addition, the AEO has represented the industry at a Governmental level to raise awareness of the importance of events to the UK economy."
    Paul Byrom
    Upper Street Events
  • "I genuinely believe that if you’re involved in organising events you should become a member of the AEO."
    Simon Kimble
    Clarion Events
  • "Our membership of the AEO represents real and tangible value for UBM - it provides fantastic networking opportunities, practical training for our team as well as valuable insight into the state of our industry."
    Simon Parker
    Informa Markets
  • "As an Association business, we appreciate the excellent work the secretariat of the AEO do for our community. From the events side of our business, the AEO provides an excellent return on investment, providing thought leadership, fantastic networking, brilliant awards, excellent research and FaceTime, a valuable tool to tell our markets why exhibitions and events should be an essential part of the marketing mix."
    Neil Felton
  • "AEO’s networking and member meetings are valuable for individuals at all levels within our organisation. The promotion of our sector to the outside world, to government, authorities and business at large is another vital aspect of the AEO’s purpose for members, many of whom, like my company, work on events throughout the world."
    Stephen Brooks
    Mack Brooks Exhibitions
  • “Knowledge is power and the AEO dinners are certainly powerful, there is always a wealth of knowledge at the table. Insightful presentations make for a constructive and extremely social way to learn from the experts who’ve done it before. I attended the Japanese evening and gained really valuable insight about the culture and how best to communicate with a local audience.”
    John Whitaker
    Vice President Marketing, Data & Digital , dmg events
  • "We have the opportunity to contribute positively to the industry as well as gaining valuable insight and advice. There’s no need to spend valuable time and money reinventing the wheel when you have so many experienced professionals in AEO membership to learn from”
    Emma Cartmell
    CHS Group
  • "JOINING THE AEO HAS BEEN FANTASTIC! Being able to gift our customers with free places at the FaceTime masterclasses, learn alongside industry peers and seek advice to common challenges is invaluable”
    Sharon Azam
    GovNet Communications




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