Marketing Intelligence Executive
No agencies please.
Please note, we are unable to offer sponsorship for this role.
The Opportunity
Innovation, insights, education, entertainment, networking… all terms that are synonymous with what we do at Easyfairs. If you have a keen eye for detail & a passion for data analysis, then this might be the ideal opportunity for you.
Data-driven marketing strategies is at the heart of our approach as we accelerate our digital transformation and continue to deliver exceptional events to our communities. This role, which sits within the Data & Intelligence team, is critical in verifying the success of our strategy, analysing gaps to grow & enhancing our marketing campaigns.
The Data & Intelligence team plays a fundamental role in Easyfairs. Covering a portfolio of events across 5 regions (UK, France, Iberia, Italy, and Algeria) and as part of the central Marketing Intelligence & Technology team, this is the ideal position for someone looking to develop their career in a fast-paced environment.
The focus of this role is to improve marketing campaigns across our full portfolio of events by using concise analysis & reporting. These insights will help the wider teams make data-driven strategic decisions and enhance campaigns.
The ideal candidate for this role needs excellent and consistent attention to detail, with the ability to hit deadlines and work under pressure. This position will be based in our office in Twickenham and report to the Head of Data & Intelligence.
Through its mission 'visit the future', Easyfairs is ambitious and driven to provide life-changing events for the communities it serves. With over 220 events, 28,000 exhibitors and 1.2m visitors, across 10 venues and 17 countries, we are one of the fastest-growing events businesses in the world, going from launch in 2004 to a global top 20 exhibition company. More importantly, we offer a fantastic working environment in our Twickenham office and a company culture where talent and success are rewarded – and where having fun is one of our corporate values.
About the role
Easyfairs is a dynamic and innovative leader in the events industry (recently ranked #11 in The Stax’s Top 20 Leaderboard). We’re committed to creating exceptional experiences for our customers through a deep understanding of their needs and preferences. As we continue to grow and expand our presence in the market, we are looking for a talented and passionate Marketing Intelligence Executive to join our team.
Responsibilities of the role include:
- Data-Driven Event Marketing: Collaborate with the marketing team to develop data-driven event marketing strategies that resonate with our target audience, increase event attendance, and drive ROI
- Performance Analysis: Monitor and analyse the performance of marketing campaigns and events, providing regular reports and recommendations for improvement
- Customer Insights: Utilise various data sources, including digital platforms, surveys, and market research, to gain actionable insights into customer preferences and behaviours related to our events
- Team support: Become an invaluable part of a central team, supporting a wide range of tasks from top-level analysis to targeted marketing.
The ideal candidate will be/have:
- A recent graduate or individual with at least one year of office-based experience and a background of using excel & data analysis
- Meticulous and consistent attention to detail, whilst working at speed
- Technical competence and experience in Microsoft Excel and other Microsoft Office products
- Ability to hit deadlines and work under pressure
- Curiosity - the want to know why and the drive to find out
- Clear focus with repetitive tasks
- English must be fluent and possess high standards of communication and organisation
- High levels of energy, a positive attitude and commitment
Who are we?
Easyfairs is a pan-European event company. We organise and host more than 200 events in 14 countries (Algeria, Belgium, Denmark, Finland, France, Germany, Italy, the Netherlands, Norway, Portugal, Spain, Sweden, Switzerland and the United Kingdom) and we manage eight venues in Belgium, the Netherlands and Sweden. Our passion is to bring business communities and communities of interest together. We strive to “easify” the life of our customers and increase the return on their investment of time and money through all-in formulas, advanced technology and a customer-centric approach. The Easyfairs Group employs 750 highly committed talents. Our commitment to excellence has been recognised several times. We were named Belgium’s “Entrepreneur of the Year®” in 2018 and Deloitte has named us a “Best Managed Company” five years running (2019-23). The company is ranked 11th in the list of the world’s leading exhibition companies.
What are we like to work for?
Where talent development and having fun are part of our company values, Easyfairs is a very dynamic and exciting company to be part of, with over 750 lively and energetic team members. We offer not only an exciting opportunity to be part of this epic journey, but also fantastic career development. Working for us is very rewarding. Be ready to be challenged daily, recognised openly, and to be part of an ambitious growth trajectory!
Benefits:
🎂 Birthday day off
🏡 Flexible working as well as hybrid working
🍾 Fully stocked beer & wine fridge in the office
👶 Enhanced family pay (maternity & paternity)
🚲 Cycle to work scheme
🚂 Interest free travel loans
📚 Free online academy to focus on professional development and upskilling
🧠 Specialist external performance coach services available to all employees
🤝 Employee assistance programme
👩⚕️ 24/7 access to our virtual GP service
🏆 Long service awards
💰 Pension as well as offering salary sacrifice
👪 Life cover
🔒 Group income protection
🎉 Regular company socials organised throughout the year
We understand that applicants can be put off applying for a job if they feel they don't fit all of the requirements. If you're excited about working for us and have most of the skills/ experience we're looking for, please go ahead and apply! Here at Easyfairs, we are passionate about the power of fostering a diverse, equitable and inclusive environment for our team to thrive in. We are proud to be an Equal Opportunity Employer. We do not discriminate against any employee or applicant for employment on the basis of race, colour, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
If you think this sounds like you, please apply with your CV and covering letter detailing how you are perfect for the job.
