AEO - Association of event organisers

Marketing Executive

AEO

Marketing Executive

  • Closing date: 06-Sep-2019
  • Hours:
  • Job function:
  • Contract type:

So are you looking for the opportunity to drive your marketing career forwards?  Are you creative, quick thinking and outrageously organised?  And are you going to impress us so much that we can’t help but give you increased management responsibility?  If so read on:

CloserStill is a dynamic, fast growing company that owns some of the UK’s most successful trade shows.  All our events have significant growth both in sales and delegate attendance and this is no accident.  We have a team of the most dedicated and talented people in the industry, and award winning marketers.

The purpose of this new role is to help produce and deliver the marketing strategy promoting our events to delegates and exhibitors.  You will be a self-motivated individual who loves working alongside a great team, across the marketing mix, to promote two our trade exhibitions, taking place across the healthcare portfolio.

Purpose and objective of the job:

To assist in strategy and execute successful marketing campaigns across a portfolio of products as directed by the Manager. To execute marketing campaigns above and below the line as well as new media. To establish relationships with key suppliers, outsourced companies and internal teams to ensure the tasks of each project are executed as directed. To deliver effective marketing campaigns that can be nominated for awards and ensure the smooth delivery of tasks aligned to role.

 Main Duties:

  • To execute marketing campaigns per event
  • To ensure key messages aligned to the business plan and are delivered across all potential media
  • To liaise with the relevant data manager to ensure compliance with the ICO
  • To support sales via partnerships and sponsorship deals
  • To write and control copy-writing and Print Production of marketing materials
  • To take responsibility for bringing marketing tasks and activity required per event on time as set by Manager
  • To ensure follow all internal procedures for purchase ordering are adhered to
  • To liaise with operations and ensure smooth execution of event strategies build up etc.
  • To devise reports of activity weekly and monthly
  • To ensure social media activity such as Email and Web Marketing inc Twitter, FaceBook and Linkedin etc are executed for the maximum exposure for the business as directed by Manager
  • To liaise with sector relevant associations where directed
  • To develop key relationships, especially with key customers and stakeholders to maximise revenues
  • To ensure high levels of care and customer satisfaction regarding the sector
  • To ensure all targets and deadlines are met and exceeded
  • Continue to grow databases
  • Secure new media partners
  • To undertake any other duties as reasonably requested

What you will offer us:

  • Great writing skills.  You will mainly be working on healthcare events so you should be confident in writing technical copy
  • Ability to produce creative and well thought out marketing plans
  • Ability to manage multiple projects and deliver on time
  • Good IT skills.  You will be using content management systems, databases and email software
  • Commercial acumen to develop sales-led marketing initiatives
  • Ambition to develop your marketing career
  • Have something to teach us about social media
  • Get on well with people from all walks of life (and the ability to network and make new friends quickly!)
  • Hold grace under pressure
  • Good attention to detail. In the events world little things matter
  • Flexibility to accommodate extended working hours as needed around key show times
  • A fabulous sense of humour

 

What you can expect in return:

  • The chance to hone your skills in all aspects of marketing and learn from others
  • A genuine opportunity to develop your career, the company is growing quickly
  • A fair remuneration package, with performance related bonus
  • A great place to work (in west London)

Experience

We are searching for a graduate calibre who is looking for an opportunity to join a company that is marketing led and invests in its brands.  You will probably have at least 1-2 years marketing experience at exec level or above. We particularly want to see evidence of contributing to the development of marketing plans.  Experience of marketing events is an advantage but not a pre-requisite especially for candidates with experience in the fields in which we run our events.

Loading
  • "Broadway Events joined the AEO on the Enterprise Membership. We’ve already taken advantage of the many benefits including the excellent FaceTime Masterclasses and training guides for exhibitors."
    Emma Barrett
    Broadway Events
  • "We are a member of the AEO because it is a proactive association for the events industry. As an organiser it provides us with high value ideas, networking, guidance and information."
    David Harrison
    PPMA Group
  • "This year, the association has led working groups to address industry issues and put on some amazing events full of insightful content for both organisers and, through the AEOs FaceTime initiative, exhibitors. In addition, the AEO has represented the industry at a Governmental level to raise awareness of the importance of events to the UK economy."
    Paul Byrom
    Upper Street Events
  • "I genuinely believe that if you’re involved in organising events you should become a member of the AEO."
    Simon Kimble
    Clarion Events
  • "Our membership of the AEO represents real and tangible value for UBM - it provides fantastic networking opportunities, practical training for our team as well as valuable insight into the state of our industry."
    Simon Parker
    Informa Markets
  • "As an Association business, we appreciate the excellent work the secretariat of the AEO do for our community. From the events side of our business, the AEO provides an excellent return on investment, providing thought leadership, fantastic networking, brilliant awards, excellent research and FaceTime, a valuable tool to tell our markets why exhibitions and events should be an essential part of the marketing mix."
    Neil Felton
    FESPA
  • "AEO’s networking and member meetings are valuable for individuals at all levels within our organisation. The promotion of our sector to the outside world, to government, authorities and business at large is another vital aspect of the AEO’s purpose for members, many of whom, like my company, work on events throughout the world."
    Stephen Brooks
    Mack Brooks Exhibitions
  • “Knowledge is power and the AEO dinners are certainly powerful, there is always a wealth of knowledge at the table. Insightful presentations make for a constructive and extremely social way to learn from the experts who’ve done it before. I attended the Japanese evening and gained really valuable insight about the culture and how best to communicate with a local audience.”
    John Whitaker
    Vice President Marketing, Data & Digital , dmg events
  • "We have the opportunity to contribute positively to the industry as well as gaining valuable insight and advice. There’s no need to spend valuable time and money reinventing the wheel when you have so many experienced professionals in AEO membership to learn from”
    Emma Cartmell
    CHS Group
  • "JOINING THE AEO HAS BEEN FANTASTIC! Being able to gift our customers with free places at the FaceTime masterclasses, learn alongside industry peers and seek advice to common challenges is invaluable”
    Sharon Azam
    GovNet Communications

 

FaceTime

@facetime

AEO news

@aeonews