AEO - Association of event organisers

Marketing Executive - Defence

AEO

Marketing Executive - Defence

  • Closing date: 30-Nov-2019
  • Hours:
    • Full Time
  • Job function:
    • Marketing
  • Contract type:
    • Permanent

The Opportunity:

Clarion Defence & Security organises sector leading events that enable government officials, industry leaders and technical experts to share ideas, develop partnerships, conduct business, network and access export and growth markets.
An opportunity has arisen for a highly motivated and creative Marketing Executive to join the Defence & Security Marketing team. The successful candidate will help the Marketing Manager and Senior Marketing Executive to deliver against the agreed marketing strategy by assisting with the planning, organisation and execution of innovative marketing campaigns. The key objective of which is to raise the profile of the Company and its events in order to maximize revenue and contribute creatively to the continued growth and development of the portfolio and the organization.

The Candidate:

Supported by the Marketing Manager and Senior Marketing Executive, the successful candidate will be responsible for the planning and implementation of creative marketing campaigns of the highest standard delivered on time and within budget. The ideal candidate will be highly creative and an excellent team player with the ability to organise their time to manage multiple projects. Previous experience in a B2B events role is essential.

 

Key Responsibilities:

  • Planning and delivering cross-channel marketing campaigns with support from the Marketing Team members in line with the event or project objectives
  • Assisting with the design, production and distribution of all promotional materials relating to the portfolio
  • Writing and proofing copy for a range of marketing platforms & materials including websites, social media, emails and brochures
  • Maintaining and updating websites
  • Using digital channels and technologies to enhance the online presence of the business
  • Managing and segmenting data, identifying gaps, developing new data sources and implementing a data build plan
  • Continuous analysis and evaluation of marketing campaigns to improve performance
  • Assisting with the PR activity relating to the portfolio, researching material for press releases, building relationships with relevant press and partners
  • Building and managing relationships with external suppliers and negotiating prices
  • Working with key media & association partners to secure valuable external promotions for the events
  • Carrying out competitor analysis to identify potential threats and opportunities
  • Provide the Marketing Manager with on-going and comprehensive post campaign reports and recommendations for future improvements
  • Remain up-to-date with latest communications tools and continuously assess their deployment to improve marketing effectiveness

 

Knowledge, skills and personal attributes:

  • Previous experience in a marketing role in a B2B exhibitions environment
  • A proven track record of implementing successful marketing communications campaigns
  • Experience within PR and communications and be able to demonstrate how relationships have been with media in previous roles
  • Understanding of database management and segmentation techniques
  • In-depth knowledge of both on and offline marketing
  • Experience using a CRM system eg. Pardot and Salesforce would be preferred
  • Sound knowledge of digital marketing practices and channels such as Google Analytics, SEO, PPC and social media
  • Proficient in Microsoft Excel, Word and PowerPoint
  • Attention to detail, strong copy writing, proofing and analytical skills
  • Strong analytical skills to interrogate data and draw conclusions
  • Proven understanding of tracking and response reporting
  • Project management, planning and organisational skills
  • Excellent written and oral communicator
  • The ability to work both independently and as a team player as required
  • Work calmly under pressure
  • A hunger to reach and exceed targets
  • A tenacious ‘can do’ approach to work
  • Enthusiastic, assertive & confident attitude with a problem-solving approach to tasks
  • Highly creative and imaginative
  • Commercially minded and motivated to succeed
  • Excellent time management skills and the ability to meet deadlines

At Clarion our people are at the absolute heart of what we do. We're proud that our core values of PASSION, CARE, IMAGINATION and TRUST define the way we carry out our work across all of our exhibitions and conferences. If you share our values and want to be a part of a successful, dynamic and creative global business then we want to hear from you. To apply, please email your CV to clarion.recruitment@clarionevents.com and state the role that you are applying for in the subject line.

 

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  • "Broadway Events joined the AEO on the Enterprise Membership. We’ve already taken advantage of the many benefits including the excellent FaceTime Masterclasses and training guides for exhibitors."
    Emma Barrett
    Broadway Events
  • "We are a member of the AEO because it is a proactive association for the events industry. As an organiser it provides us with high value ideas, networking, guidance and information."
    David Harrison
    PPMA Group
  • "This year, the association has led working groups to address industry issues and put on some amazing events full of insightful content for both organisers and, through the AEOs FaceTime initiative, exhibitors. In addition, the AEO has represented the industry at a Governmental level to raise awareness of the importance of events to the UK economy."
    Paul Byrom
    Upper Street Events
  • "I genuinely believe that if you’re involved in organising events you should become a member of the AEO."
    Simon Kimble
    Clarion Events
  • "Our membership of the AEO represents real and tangible value for UBM - it provides fantastic networking opportunities, practical training for our team as well as valuable insight into the state of our industry."
    Simon Parker
    Informa Markets
  • "As an Association business, we appreciate the excellent work the secretariat of the AEO do for our community. From the events side of our business, the AEO provides an excellent return on investment, providing thought leadership, fantastic networking, brilliant awards, excellent research and FaceTime, a valuable tool to tell our markets why exhibitions and events should be an essential part of the marketing mix."
    Neil Felton
    FESPA
  • "AEO’s networking and member meetings are valuable for individuals at all levels within our organisation. The promotion of our sector to the outside world, to government, authorities and business at large is another vital aspect of the AEO’s purpose for members, many of whom, like my company, work on events throughout the world."
    Stephen Brooks
    Mack Brooks Exhibitions
  • “Knowledge is power and the AEO dinners are certainly powerful, there is always a wealth of knowledge at the table. Insightful presentations make for a constructive and extremely social way to learn from the experts who’ve done it before. I attended the Japanese evening and gained really valuable insight about the culture and how best to communicate with a local audience.”
    John Whitaker
    Vice President Marketing, Data & Digital , dmg events
  • "We have the opportunity to contribute positively to the industry as well as gaining valuable insight and advice. There’s no need to spend valuable time and money reinventing the wheel when you have so many experienced professionals in AEO membership to learn from”
    Emma Cartmell
    CHS Group
  • "JOINING THE AEO HAS BEEN FANTASTIC! Being able to gift our customers with free places at the FaceTime masterclasses, learn alongside industry peers and seek advice to common challenges is invaluable”
    Sharon Azam
    GovNet Communications

 

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