Marketing Executive - Aesthetics

No agencies please.
Please note, we are unable to offer sponsorship for this role.

The Opportunity:

Are you a dynamic marketing professional with 1-2 years of experience looking to make a significant impact? Easyfairs has an exciting opportunity for a Marketing Executive to spearhead visitor and exhibitor promotions within our award-winning Aesthetics team.

Aesthetics, ACE, the Aesthetics Journal, The Aesthetics Awards and CCR as part of Easyfairs, is a media and event portfolio servicing the medical aesthetics industry. This exciting market is growing rapidly, and our corporate customers include pharmaceutical producers of injectable products, as well as skincare companies and laser device manufacturers. Aesthetics encompasses a monthly print journal, a strong online and social presence, and three annual events; the glamorous Aesthetics Awards ceremony, two leading conferences and exhibitions – ACE and CCR, and a recently launched Aesthetics Membership.

The main focus of this role is to implement our marketing campaign and deliverables for CCR and the Aesthetics Journal, including the development of relationships with exhibitors and media partners, meeting targets, utilising the full marketing mix, developing content and features, and executing our full marketing campaign. In addition, the Marketing Executive will also support to the Editorial team, assisting with the Aesthetics Membership campaign and writing content for advertorials, news and collateral, as well as some support with the ACE and Aesthetics Awards campaigns.

Reporting to the Senior Marketing Manager, the Marketing Executive will work closely with the team and will be responsible for the execution of multiple marketing plans, as well as having an integral role in the smooth running of the event onsite. Experience in the full event marketing mix is required; however equally important is the drive and energy to succeed in a fast-growing company.

Outline of the role:

• Responsibility for the creation of on-point and engaging marketing collateral across online, social and email channels
• Delivering that collateral through the full mix of channels – print and digital media, email, social and more – with intelligently-managed segmented activity.
• Supporting the marketing of digital initiatives.
• Writing and curating emails and e-newsletters
• Planning and execution of Social Media campaigns
• Planning and execution of PPC campaigns

• Managing the website to ensure it is engaging, up-to-date and strong on SEO; and working with the digital team on website audits
• Running mini-campaigns as required for digital events such as webinars;
• Playing a key role to ensure the smooth running of the event onsite;

• Working on both the Membership, Journal, visitor-focused and exhibitor-focused marketing campaigns.

• Establishing relationships and managing partnerships with media, associations and a range of suppliers
• Being the main point of contact and lead on exhibitor-to-visitor marketing tools.
• Playing a key role to ensure the smooth running of the event onsite.
• Reporting and analysis post-event.

• Attend external events, such as competitor and partner events.

Essential criteria:

• You are an ambitious marketing executive with experience of the full marketing mix, and you have the energy and drive to reach targets and succeed in a growing company.
• 1-2 years of experience in marketing.
• Acute attention to detail. Processes, deadlines, grammar & proof reading – these are things you take seriously, and you hold yourself to the highest standards in respecting them.
• You are content-driven and an amazing copywriter who can create sparkling, benefit-led copy.
• You are a confident communicator with excellent telephone manner.
• You are comfortable working with website, social scheduling and email management systems and of course Excel, PowerPoint and Word.
• Ability to work well in a team but also comfortable working autonomously in your own area of responsibility.
• You thrive on working under pressure and you have the resilience, attitude and enthusiasm to support the team through busy campaigns.

Desirable criteria:

• You are comfortable working with systems like WordPress, Salesforce Marketing Cloud, Sprout Social.
• Experience dealing with people at all levels, both internally within the company and in the market.
• Experience writing engaging, creative and informative copy for all key event assets, including user guides, event programmes, direct mail, newsletters, social copy, website copy, etc, and in cases overseeing copy written by others.
• You have an analytical mind and can pull the big story out of the details.
• You can demonstrate you are proactive and have the drive to take campaigns to the next level, pushing beyond your assigned remit and exploring growth and development, both for the campaign and personally.
• Design experience, basic Canva / Photoshop skills.
• Additional marketing training / qualifications.

Who are we?

Easyfairs is a pan-European event company. We organise and host more than 200 events in 14 countries (Algeria, Belgium, Denmark, Finland, France, Germany, Italy, the Netherlands, Norway, Portugal, Spain, Sweden, Switzerland and the United Kingdom) and we manage eight venues in Belgium, the Netherlands and Sweden. Our passion is to bring business communities and communities of interest together. We strive to “easify” the life of our customers and increase the return on their investment of time and money through all-in formulas, advanced technology and a customer-centric approach. The Easyfairs Group employs 750 highly committed talents. Our commitment to excellence has been recognised several times. We were named Belgium’s “Entrepreneur of the Year®” in 2018 and Deloitte has named us a “Best Managed Company” five years running (2019-23). The company is ranked 11th in the list of the world’s leading exhibition companies.

What are we like to work for?

Where talent development and having fun are part of our company values, Easyfairs is a very dynamic and exciting company to be part of, with over 750 lively and energetic team members. We offer not only an exciting opportunity to be part of this epic journey, but also fantastic career development. Working for us is very rewarding. Be ready to be challenged daily, recognised openly and to be part of an ambitious growth trajectory!

Benefits:

🎂 Birthday day off

🏡 Flexible working as well as hybrid working

👶 Enhanced family pay (maternity & paternity)

🚲 Cycle to work scheme

🚂 Interest free travel loans

📚 Free online academy to focus on professional development and upskilling

🧠 Specialist external performance coach services available to all employees

🤝 Employee assistance programme

👩‍⚕️ 24/7 access to our virtual GP service

🏆 Long service awards

💰 Pension as well as offering salary sacrifice

👪 Life cover

🔒 Group income protection

🎉 Regular company socials organised throughout the year

🍾 Fully stocked beer & wine fridge in the office

We understand that applicants can be put off applying for a job if they feel they don't fit all of the requirements. If you're excited about working for us and have most of the skills/ experience we're looking for, please go ahead and apply! Here at Easyfairs, we are passionate about the power of fostering a diverse, equitable and inclusive environment for our team to thrive in. We are proud to be an Equal Opportunity Employer. We do not discriminate against any employee or applicant for employment on the basis of race, colour, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.