AEO - Association of event organisers

Marketing Campaigns Executive (Gaming)

AEO

Marketing Campaigns Executive (Gaming)

  • Closing date: 17-Jun-2022
  • Hours:
  • Job function:
    • Marketing
  • Contract type:
    • Permanent
  • Contact Name: Val MacDonald
  • Location: London, UK
  • Company name: Clarion Events Ltd
  • Email: Valdone.macdonald@clariongaming.com

The Opportunity:

An exciting opportunity has arisen for a Marketing Campaigns Executive to join our Clarion Gaming Marketing Team. This position will focus on promoting Digital Portfolio and will report to the Senior Marketing Manager.

This role is suited to a highly organised individual that prides themselves on professionalism, remains calm under pressure, has strong time management skills, is commercially minded and puts the customer at the heart of everything they do.

 

Purpose of the Role:

  • Design and deliver marketing campaigns that feature timely deliverables for clients who purchase digital packages, individual webinars and/or brand view articles
  • Use the marketing mix to reach the right audience and use engaging content to ensure customer growth and ROI for clients
  • Ensure campaigns reach, entertain, engage and persuade the right target companies, decision makers and audiences to stimulate demand for products and services

Key Responsibilities:

  • Execute and deliver multi brand and multi product integrated marketing campaigns
  • Support the creation, prioritisation and management of marketing activities and create a schedule of marketing tasks to deliver work accurately and on time
  • Support the planning, development, production and repurposing of content for accurate delivery of the campaign customer journey across all touchpoints and channels
  • Support the marketing team in real time promotional campaign tracking, performance monitoring and optimisation, reporting daily on performance, adjusting campaigns and proactively acting on opportunities and resolving key issues. Including, UTM’s, & Google Analytics
  • Collect campaign data and insights and present insights during weekly team reviews
  • Support the marketing process of collating post-campaign data for use in performance reporting and presenting to cross-functional teams the insights to inform future brand activities
  • Support the accuracy and tracking of the marketing budget through raising PO's and adding expenditure accurately onto the marketing trackers
  • Utilise the CRM Systems and marketing technology tools to do the day-to-day marketing activity to build emails, templates, marketing assets and create customer data segments
  • Undertake copywriting for the website, emails and social media – ensuring the delivery of the brand standards through accurately interpreting the brand tone of voice, brand personality, USP and positioning and messaging is tailored towards individual customer segments
  • Liaise and participate in cross function teams, working groups, sprint planning webinar meetings and team stand ups.

Knowledge, Skills & Behaviours:

Desired skills include:

  • Previous experience in an office environment
  • A keen interest in developing a Marketing career
  • Ability to navigate relationships numerous stakeholders;
  • Experience with CRM systems;
  • Good understanding of creating a positive customer journey and maximising touchpoints
  • Strong marketing focused copywriting skills;
  • Ability to use analytical tools and report on findings;
  • Attention to detail.
  • Previous experience with Word Press, Falcon and Pardot would be a plus.

Values

Clarion’s Gaming Division is the world’s biggest information provider for the global gaming (gambling) sector. We are more than just a service provider in the industry, we are a partner, and are passionate about doing whatever it takes to connect, support, promote and defend the interests of businesses throughout the International gaming neighbourhood – 365 days a year.

We are proud of our portfolio of market leading events and digital products and, as a team, we are a group of enthusiastic and passionate individuals driven by our core brand values:

  • We Embrace Trust and Loyalty

o We work in partnership with our customers and colleagues

o We invest time, care and energy in everything we do

o We are always inclusive

  • We are committed to our customers

o We will constantly aim to deliver stakeholder ROI

o We love to create positive experiences and rewarding journeys

o We believe in what we do

  • We Love Innovation

o We embrace mistakes

o We are a driver of positive change

o We are brave and able to test and fail

  • We are always learning

o We foster a culture of learning and development

o We are driven by insight, evidence and data

o We are not afraid to ask “why”?

About Clarion Events

Clarion Events is one of the world’s leading event organisers, producing and delivering innovative and market-leading events since 1947. (https://clarionevents.com/welcome)

Clarion Events embrace diversity and equal opportunities in all that we do. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.

Clarion is private equity backed and owned by Blackstone. Blackstone is one of the world’s leading global investment funds, investing capital for the long term in order to build successful, resilient businesses. (https://www.blackstone.com/) 

Our purpose is to deliver exceptional customer outcomes and experiences, by making every connection count.

Our vision is we want every one of our products to be a market leader in customer satisfaction and delight.

To apply, please contact Valdone.macdonald@clariongaming.com

 

Loading
  • "Broadway Events joined the AEO on the Enterprise Membership. We’ve already taken advantage of the many benefits including the excellent FaceTime Masterclasses and training guides for exhibitors."
    Emma Barrett
    Broadway Events
  • "We are a member of the AEO because it is a proactive association for the events industry. As an organiser it provides us with high value ideas, networking, guidance and information."
    David Harrison
    PPMA Group
  • "This year, the association has led working groups to address industry issues and put on some amazing events full of insightful content for both organisers and, through the AEOs FaceTime initiative, exhibitors. In addition, the AEO has represented the industry at a Governmental level to raise awareness of the importance of events to the UK economy."
    Paul Byrom
    Upper Street Events
  • "I genuinely believe that if you’re involved in organising events you should become a member of the AEO."
    Simon Kimble
    Clarion Events
  • "Our membership of the AEO represents real and tangible value for UBM - it provides fantastic networking opportunities, practical training for our team as well as valuable insight into the state of our industry."
    Simon Parker
    Informa Markets
  • "As an Association business, we appreciate the excellent work the secretariat of the AEO do for our community. From the events side of our business, the AEO provides an excellent return on investment, providing thought leadership, fantastic networking, brilliant awards, excellent research and FaceTime, a valuable tool to tell our markets why exhibitions and events should be an essential part of the marketing mix."
    Neil Felton
    FESPA
  • "AEO’s networking and member meetings are valuable for individuals at all levels within our organisation. The promotion of our sector to the outside world, to government, authorities and business at large is another vital aspect of the AEO’s purpose for members, many of whom, like my company, work on events throughout the world."
    Stephen Brooks
    Mack Brooks Exhibitions
  • “Knowledge is power and the AEO dinners are certainly powerful, there is always a wealth of knowledge at the table. Insightful presentations make for a constructive and extremely social way to learn from the experts who’ve done it before. I attended the Japanese evening and gained really valuable insight about the culture and how best to communicate with a local audience.”
    John Whitaker
    Vice President Marketing, Data & Digital , dmg events
  • "We have the opportunity to contribute positively to the industry as well as gaining valuable insight and advice. There’s no need to spend valuable time and money reinventing the wheel when you have so many experienced professionals in AEO membership to learn from”
    Emma Cartmell
    CHS Group
  • "JOINING THE AEO HAS BEEN FANTASTIC! Being able to gift our customers with free places at the FaceTime masterclasses, learn alongside industry peers and seek advice to common challenges is invaluable”
    Sharon Azam
    GovNet Communications
  • I just wanted to send my most sincere thanks for everything that you and the AEO team are doing to help navigate the events industry through the pandemic. The working groups and communication from the AEO have been excellent and I’m really appreciative of being part of such a wonderful organisation.
    Simon Burns
    ICHF Events
  • I think what the AEO has been doing during this tough time has been exceptional.
    Greg Cherry
    QD Events LTD
  • It is so useful to hear from your peers at this time. Please pass my thanks to Ruth and the BTIG panel
    Dan Assor
    CloserStill Media
  • Just wanted to thank you and Ruth this morning for the Zoom meeting - it was really interesting to hear how things are moving along in the virtual/hybrid meeting/exhibitions. All very new to me, so a lot to digest.
    Maureen Wright
    Optic UK
  • The session this morning was fantastic. We are right in the midst of this and the information was so useful. We can apply it immediately
    Claire Adams
    FESPA
  • The AEO provides an opportunity to make a difference, to work with other companies for the good of the industry as a whole, but beyond that, it provides it’s members with valuable insight and tangible benefits to grow your business, upskill and engage your teams. For those reasons, our membership is in indelible ink on the each annual budget. In short, if you aren’t a member, you are missing out.
    Ed Tranter
    73 Media

 

FaceTime

@facetimeuk

AEO news

@aeonews