AEO - Association of event organisers

The Food Portfolio


The Food Portfolio

  • Closing date: 02-Jun-2022
  • Hours:
    • Full Time
  • Job function:
    • Event Management
    • Sales
  • Contract type:
    • Permanent

Full time, permanent role

We are currently recruiting for a full time Event Manager on our award-winning trade show for Restaurants.  This annual event is held at London, ExCeL

This is a rare and exciting opportunity for ambitious, focused events professionals looking to take the next step in their career. The successful candidates must be able to confidently convert sales, have very strong communication and organisation skills, with excellent attention to detail, as well as superb account management skills and the ability to manage a team.

About us…

We successfully organise 17 trade shows and 3 industry awards, all of which are leaders in their given sector. We are also publishers of two leading trade magazines and produce a range of digital products that support the industries we serve.

Over 80 highly motivated and talented people work in our Brighton office, all focused on creating the best possible face to face, digital and editorial experiences for our customers.

We pride ourselves on our working culture, that combines an entrepreneurial, 'can-do', attitude with a hardworking, but fun environment.  Our modern offices are conveniently located 5 minutes from Brighton station, and our teams are the best in the business.


  • To represent the brand as an ambassador, including attending relevant visitor networking events, competitive conferences and exhibitions
  • Day to day management of sales utilising phone, email, video calling and face-to-face
  • To write sales emails, reports, newsletter copy, copy for visitor and exhibitor campaigns
  • Maintain & build new relationships with associations, media partners and key exhibitors
  • Collaborate with other departments such as operations, marketing, design and finance, to ensure delivery of client needs
  • Work closely with the marketing team to develop marketing campaign for the event
  • To build and manage an industry leading seminar programme of industry speakers for the keynote theatres at the show
  • To meet strict marketing and design deadlines for visitor and exhibitor campaign
  • Work closely with the Operations Department for floorplan layout and management of stands, feature areas and pavilions
  • Create, agree and deliver a sales strategy, targets and a tactical plan. This will form part of the annual business plans that you will produce
  • Maintain regular contact with client accounts and formulate innovative, creative and profitable marketing solutions to increase the value of their business
  • Identify and generate new sales and sponsorship opportunities and ideas
  • Manage and complete an industry leading seminar programme of speakers for the show
  • Take responsibility for social media and websites along with the marketing and PR team
  • Nurture and maintain close relationships with key exhibitors and visitors
  • Updating and maintaining all systems relevant to the event, including the salesforce exhibitor database, sales figures and contracts and floorplan
  • To run the Casual Dining Awards (April 2023) with the Group Event Director, taking responsibility for sponsorship revenue (only applies to the Casual Dining Event Manager role)
  • To manage a sales executive as a direct report
  • To support and report directly to the Group Event Director


Your profile…

  • A minimum of two years dedicated sales manager experience with a proven track record of results
  • Experience within the events industry
  • Strong communication skills, both verbal and written
  • An ability to think strategically
  • An ability to network at all levels
  • Excellent attention to detail
  • Hands-on, positive attitude as well as being a good team player


  • Exceptional Organisational Skills:  Your organisational skills, attention to detail and ability to multi-task, are second to none. 
  • Ability to work under pressure:  You thrive at working under pressure but equally you plan ahead to ensure that you take advantage of down times.  The nature of the events business is that customer enquiries hit their peak just as you reach your busiest stage in the planning cycle.
  • Outstanding Customer Service:  You naturally provide exceptional customer service and are always willing to go the extra mile for your clients.
  • Fast Learner:  You are a fast learner and are always keen to grow and develop.
  • Proactive individual:  You are a proactive individual who does everything to your best ability.  You thrive when working for a company that is known as one of the best within the industry.
  • Willingness to be flexible:   You are a team player that is happy to assist with other team members tasks where required.  If a new challenge is identified, you are happy to change focus and work towards the common goal.
  • Excellent communication skills: There will be a lot of communication by email but on site you will be face to face with your clients so excellent communication skills are a must.
  • Positive friendly attitude:  You have a positive, ‘can do’ type of attitude that is always willing to give something a try. 


  • Competitive salary negotiable depending on experience plus commission
  • 25 days holiday entitlement per annum plus Bank Holidays
  • Matched Pension contribution
  • Excellent company benefits including healthcare cover, life insurance and critical illness cover as well as gym membership & classes contribution and cycle to work scheme
  • A paid day to volunteer at a local charity and give back to the community
  • Flexible working hours available
  • A great working environment with lots of social activities
  • Start Date: ASAP
  • "Broadway Events joined the AEO on the Enterprise Membership. We’ve already taken advantage of the many benefits including the excellent FaceTime Masterclasses and training guides for exhibitors."
    Emma Barrett
    Broadway Events
  • "We are a member of the AEO because it is a proactive association for the events industry. As an organiser it provides us with high value ideas, networking, guidance and information."
    David Harrison
    PPMA Group
  • "This year, the association has led working groups to address industry issues and put on some amazing events full of insightful content for both organisers and, through the AEOs FaceTime initiative, exhibitors. In addition, the AEO has represented the industry at a Governmental level to raise awareness of the importance of events to the UK economy."
    Paul Byrom
    Upper Street Events
  • "I genuinely believe that if you’re involved in organising events you should become a member of the AEO."
    Simon Kimble
    Clarion Events
  • "Our membership of the AEO represents real and tangible value for UBM - it provides fantastic networking opportunities, practical training for our team as well as valuable insight into the state of our industry."
    Simon Parker
    Informa Markets
  • "As an Association business, we appreciate the excellent work the secretariat of the AEO do for our community. From the events side of our business, the AEO provides an excellent return on investment, providing thought leadership, fantastic networking, brilliant awards, excellent research and FaceTime, a valuable tool to tell our markets why exhibitions and events should be an essential part of the marketing mix."
    Neil Felton
  • "AEO’s networking and member meetings are valuable for individuals at all levels within our organisation. The promotion of our sector to the outside world, to government, authorities and business at large is another vital aspect of the AEO’s purpose for members, many of whom, like my company, work on events throughout the world."
    Stephen Brooks
    Mack Brooks Exhibitions
  • “Knowledge is power and the AEO dinners are certainly powerful, there is always a wealth of knowledge at the table. Insightful presentations make for a constructive and extremely social way to learn from the experts who’ve done it before. I attended the Japanese evening and gained really valuable insight about the culture and how best to communicate with a local audience.”
    John Whitaker
    Vice President Marketing, Data & Digital , dmg events
  • "We have the opportunity to contribute positively to the industry as well as gaining valuable insight and advice. There’s no need to spend valuable time and money reinventing the wheel when you have so many experienced professionals in AEO membership to learn from”
    Emma Cartmell
    CHS Group
  • "JOINING THE AEO HAS BEEN FANTASTIC! Being able to gift our customers with free places at the FaceTime masterclasses, learn alongside industry peers and seek advice to common challenges is invaluable”
    Sharon Azam
    GovNet Communications
  • I just wanted to send my most sincere thanks for everything that you and the AEO team are doing to help navigate the events industry through the pandemic. The working groups and communication from the AEO have been excellent and I’m really appreciative of being part of such a wonderful organisation.
    Simon Burns
    ICHF Events
  • I think what the AEO has been doing during this tough time has been exceptional.
    Greg Cherry
    QD Events LTD
  • It is so useful to hear from your peers at this time. Please pass my thanks to Ruth and the BTIG panel
    Dan Assor
    CloserStill Media
  • Just wanted to thank you and Ruth this morning for the Zoom meeting - it was really interesting to hear how things are moving along in the virtual/hybrid meeting/exhibitions. All very new to me, so a lot to digest.
    Maureen Wright
    Optic UK
  • The session this morning was fantastic. We are right in the midst of this and the information was so useful. We can apply it immediately
    Claire Adams
  • The AEO provides an opportunity to make a difference, to work with other companies for the good of the industry as a whole, but beyond that, it provides it’s members with valuable insight and tangible benefits to grow your business, upskill and engage your teams. For those reasons, our membership is in indelible ink on the each annual budget. In short, if you aren’t a member, you are missing out.
    Ed Tranter
    73 Media




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