AEO - Association of event organisers

Exhibition Sales Manager - Gaming


Exhibition Sales Manager - Gaming

  • Closing date: 07-Jun-2019
  • Hours:
    • Full Time
  • Job function:
    • Management
    • Sales
  • Contract type:
    • Permanent

The opportunity
We are Clarion Gaming. We are a charismatic and enthusiastic team who love different, never settle for second, embrace trust & loyalty, strive to make things better & believe in what we do.

We are searching for an Exhibition Sales Manager to drive SPEX revenues across 3 trade shows & 1 conference on the Affiliate event team within Clarion Gaming. The Exhibitions Sales Manager will also be responsible for new launches to expand the Affiliate event portfolio over the next 12-18 months.

The Exhibition Sales Manager will be responsible for leading a team of 3 direct reports to success, via a lead from the front sales approach as well as day to day line management. The sales mix is a combination of renewals and growth from existing revenues, as well as new business generation.

You will be expected to self- source new business leads in addition to those supplied by our marketing teams. The successful candidate is expected to develop relationships with customers, internal and external stakeholders to ensure the smooth delivery of SPEX revenues across this team.

The success measures

  • Achieve or exceed targeted team revenues
  • Effectively maintain and manage individual & team pipelines
  • Manage performance within team
  • Acquire new customers & grow existing
  • Meet all business KPIs
  • Support & work as part of a team to reach the Clarion Gaming business goals

Key Responsibilities:

  • Embed oneself in the Affiliate Event world, becoming the face for Clarion Gaming
  • Revenue accountability for the Affiliate Event Sales Team
  • Manage and influence team Salesforce pipelines
  • Build, mentor & manage team members
  • Full financial reporting and forecasting responsibility
  • Exceed individual & team targets
  • Managing incoming Pardot campaigns
  • Sell over the phone & face to face
  • Maximize business from existing customers
  • Generate new business and build future pipelines
  • Develop productive relationships at the appropriate levels to achieve goals
  • Adhere to the businesses KPI’s, and ensure team do the same
  • Become fluent on, utilizing functionality to manage your goals
  • Attend relevant industry events to network, some international
  • Learn about the industry to ensure a competitive edge
  • Deliver excellent customer service
  • Support & promote a positive & collaborative team environment
  • Assist marketing and operations in the smooth delivery of your events
  • Assist Finance in the timely payment of all customer invoices

Knowledge, Skills & Behaviours:

  • Extensive experience managing complex sales teams
  • Proven track record in sales, previous sales star
  • Considerable experience working in trade shows
  • Experienced at managing floorplans
  • Experience at developing sales tool such as media packs, sales USP’s & resources
  • Ability to plan for the short, medium & long term
  • Ability to coach, lead & mentor a team to deliver sales targets
  • Experience at managing marketing leads to close
  • Determination to exceed expectations & problem solve
  • Effective communicator internally & externally
  • Comfortable with financial reporting
  • A hungry, motivated and competitive self-starter
  • Strong commercial acumen, relationship builder & contributor of ideas
  • Ability to deliver new business revenues
  • Ability to grow existing revenues
  • Ability to work with senior stakeholders
  • Adept at networking & able to socialize productively
  • Experience of international sales preferred
  • Experience on preferred
  • Comfortable at being a brand ambassador for Clarion Gaming


The Gaming team is a group of enthusiastic individuals driven by the following values:

We love the unexpected:

  • We’re adventurous and willing to try new thingsWe embrace and drive change
  • We aim to surprise and delight

We’re open and happy to share:

  • We engage with stakeholders outside the event
  • We build sharing communities
  • We embrace others ideas

We’re committed to caring:

  • We take personal responsibility to get things done
  • We always think about every step of the experience
  • We strive to understand and meet customers’ needs

We continuously learn:

  • We actively seek inspiration from all quarters
  • We constantly strive to improve what we do and how we do it
  • We help learning lead to growth.
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