AEO - Association of event organisers

Exhibition Brand Manager - Vitafoods

AEO

Exhibition Brand Manager - Vitafoods

  • Closing date: 31-Jan-2020
  • Hours:
    • Full Time
  • Job function:
    • Event Management
  • Contract type:
    • Permanent

As the Exhibition Brand Manager, you will be responsible for the commercial management and development of the Vitafoods portfolio, which includes the current live exhibitions: Vitafoods Europe & Asia, as well as digital content and directory platforms: Vitafoods Insights & Vitafoods Connect. You will also be working with the Vitafoods leadership team on developing new initiatives and projects to grow the business globally. You will also work very closely with the sales team in generating revenue from international customers into each of the different portfolio assets.

You will liaise with the Group's senior management to ensure that the development of the products fit within the strategic objectives of the wider portfolio while developing a long-term strategy for profitable growth. You will also be responsible for the effective and commercial management and development of each portfolio asset to deliver agreed new business and renewal revenue targets within time and cost constraints.  

Principal Duties and Responsibilities

  • Provide accurate and timely reporting of event KPI’s and forecasts
  • Set, adhere to and manage event P&Ls, for events outside of Europe in collaboration with global partners
  • Monitor team and individual performance against targets and KPI’s
  • Collaborate closely with Head of Sales to recommend and implement agreed sales strategy including territory and account planning
  • Monitor sales performance and tracking vs. forecasts closely in order to anticipate changes compared to forecasting
  • Deliver agreed revenue targets by value and volume
  • Liaise with marketing on messaging and communication to generate business leads and achieve visitor goals
  • Liaise with finance for financial reporting requirements
  • Provide market, competitor, product & visitor intelligence
  • Responsible for determining and executing business development strategy
  • Project manage, collaborate and coordinate key features with the live events (pre-event and onsite)
  • Responsible for further development of portfolio assets, by transferring the strategic objectives into tactical plans and leading the execution of these across sales, marketing, content and operations

Position Requirements

  • Demonstrable experience in the (large scale or B2B) events and/ or exhibition industry
  • Proven commercial experience on high performing events with consistent track record of meeting or exceeding targets
  • Creative and structured approach to motivating and managing a matrix team
  • Proven ability to handle and implement multiple projects with different stakeholders
  • Ability to manage projects effectively, adhering to given timelines with the ability to react flexibly if needed
  • Proven ability to build relationships at senior levels
  • Proven ability to build strategies and implement tactics
  • Interest in working with different cultures
  • Strong commercial/ financial understanding and forecasting skills, including experience with working with P&Ls on both the revenue and the cost side
  • Strong analytical skills
  • Excellent time management and organisational skills
  • Excellent communication and interpersonal skills.
  • Proven understanding of and demonstrated ability to manage the dynamics of working with multiple stakeholders and/ or departments and managing the different interests and needs
  • Ability to match business objectives with client needs
  • Act as a role model for good practice and shares knowledge and learning of this across the company

Why Informa?

At Informa we are committed to developing your talent and providing a competative benefits package including volunteer days, competative pension, ehanced family leave packages, onsite gym and yoga, and much more...

We invite you to be part of an organization that is committed to building a diverse and inclusive culture and to being a responsible, sustainable business.

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  • "Broadway Events joined the AEO on the Enterprise Membership. We’ve already taken advantage of the many benefits including the excellent FaceTime Masterclasses and training guides for exhibitors."
    Emma Barrett
    Broadway Events
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    David Harrison
    PPMA Group
  • "This year, the association has led working groups to address industry issues and put on some amazing events full of insightful content for both organisers and, through the AEOs FaceTime initiative, exhibitors. In addition, the AEO has represented the industry at a Governmental level to raise awareness of the importance of events to the UK economy."
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    Upper Street Events
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    Simon Kimble
    Clarion Events
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    Simon Parker
    Informa Markets
  • "As an Association business, we appreciate the excellent work the secretariat of the AEO do for our community. From the events side of our business, the AEO provides an excellent return on investment, providing thought leadership, fantastic networking, brilliant awards, excellent research and FaceTime, a valuable tool to tell our markets why exhibitions and events should be an essential part of the marketing mix."
    Neil Felton
    FESPA
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    Stephen Brooks
    Mack Brooks Exhibitions
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    John Whitaker
    Vice President Marketing, Data & Digital , dmg events
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    Emma Cartmell
    CHS Group
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    Sharon Azam
    GovNet Communications

 

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