AEO - Association of event organisers

Event Marketing Executive

AEO

Event Marketing Executive

  • Closing date: 15-Aug-2022
  • Hours:
    • Full Time
  • Job function:
    • Marketing
  • Contract type:
    • Permanent

DUTIES & RESPONSIBILITIES

In this role you will be:

  • Brand Champion within the Audience and Events Marketing team with specific focus on two of our main events
  • You’ll be working collaboratively with colleagues in the Audience and Events marketing team

 

Planning

  • Create the marketing plan for the delivery of visitors to events with the support of the Marketing Manager
  • Support the tracking of our marketing budget from visitor campaigns  
  • Understand and adhere to brand guidelines at all times
  • Work with our Data Intelligence Manager and Head of Events to evaluate customer research, market conditions, competitor data, customer feedback to develop a deep understanding of customers that will drive engaging marketing strategies, grow the event and improve customer satisfaction.

 

Channel Management and Campaign tracking

  • Collaborate with our digital teams to set up tracking for all visitor event campaigns to enable us to constantly improve marketing performance
  • Work alongside marketing colleagues to build connected channel campaigns using content that inspires and engages visitors to our events via emails, social media, blogs and newsletters, paid media, partnerships, and SEO, developing on site propositions at our events and other events
  • Work with our Content team to create content to drive visitor engagement, registrations, and attendance
  • Attend our events and other events as and when required
  • Support the Marketing Manager for events in dealing with key partnerships
  • Support the Marketing Manager for events with PR for an event ensuring it integrates into wider customer campaigns

 

Data, insight, and reporting

  • Manage and review event visitor data with the data team to ensure we have complete and correct information to plan for future activity
  • Work with the whole marketing, digital and data team to ensure that audiences are not being over-marketed to and becoming disengaged
  • Share regular marketing updates on how event visitor marketing campaigns are performing, disseminate findings and results, and work with other stakeholders to ensure a smart, aligned approach to achieve the business roadmap
  • Using project management systems to log, track and deliver all elements of time-sensitive projects
  • Support the Marketing Manager when in a run up to an event, report on key marketing stats from engagement metrics on web and social to pre-registrations
  • Support the Marketing Manager for events with any visitor research and insight programmes to ensure we always understand what is keeping our event audiences awake at night. Work with our data team to make sure research is connected to the wider programme of customer insight activity and support this work.

 

ABOUT YOU

  • Minimum of 3 years’ marketing experience in a similar role
  • Proven history of delivering success in event and digital marketing
  • Effective and concise verbal and written communication skills, confident in curating and writing marketing copy
  • Experience of running/marketing events is desirable
  • Exceptional knowledge of digital marketing
  • An ability to use analytical insight to make creative yet factual marketing recommendations
  • Confident to take personal responsibility for delivery of quality marketing support
  • Experience of balancing the needs and demands of internal and external stakeholders
  • Work collaboratively with colleagues to deliver internal and external objectives for team KPI achievement
  • Self-motivated and enjoy keeping up the date with the latest news, trends, and marketing
  • Agricultural knowledge/experience would be desirable but not essential

 

IN RETURN WE OFFER

  • A company pension
  • 25 days holiday plus bank holidays
  • Ongoing training. Throughout your career at Agriconnect you will receive continued career development support from our management team
  • Exceptional career progression. We are ever-evolving, if you work hard and do well - with our help and support there are no limits to your speed of progress

 

ABOUT US

Agriconnect is the largest multi-platform agricultural information business in the UK. Our brands reach deeply into all the major agricultural sectors – arable, dairy, livestock, agricultural machinery, finance, and equipment. We take a farmer-centric approach to media. Our job is to help farmers run their farms more efficiently and make better purchasing decisions. There are many ways in which we can do this – magazines, websites, webinars, podcasts, conferences, events, and marketplaces.

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  • "Broadway Events joined the AEO on the Enterprise Membership. We’ve already taken advantage of the many benefits including the excellent FaceTime Masterclasses and training guides for exhibitors."
    Emma Barrett
    Broadway Events
  • "We are a member of the AEO because it is a proactive association for the events industry. As an organiser it provides us with high value ideas, networking, guidance and information."
    David Harrison
    PPMA Group
  • "This year, the association has led working groups to address industry issues and put on some amazing events full of insightful content for both organisers and, through the AEOs FaceTime initiative, exhibitors. In addition, the AEO has represented the industry at a Governmental level to raise awareness of the importance of events to the UK economy."
    Paul Byrom
    Upper Street Events
  • "I genuinely believe that if you’re involved in organising events you should become a member of the AEO."
    Simon Kimble
    Clarion Events
  • "Our membership of the AEO represents real and tangible value for UBM - it provides fantastic networking opportunities, practical training for our team as well as valuable insight into the state of our industry."
    Simon Parker
    Informa Markets
  • "As an Association business, we appreciate the excellent work the secretariat of the AEO do for our community. From the events side of our business, the AEO provides an excellent return on investment, providing thought leadership, fantastic networking, brilliant awards, excellent research and FaceTime, a valuable tool to tell our markets why exhibitions and events should be an essential part of the marketing mix."
    Neil Felton
    FESPA
  • "AEO’s networking and member meetings are valuable for individuals at all levels within our organisation. The promotion of our sector to the outside world, to government, authorities and business at large is another vital aspect of the AEO’s purpose for members, many of whom, like my company, work on events throughout the world."
    Stephen Brooks
    Mack Brooks Exhibitions
  • “Knowledge is power and the AEO dinners are certainly powerful, there is always a wealth of knowledge at the table. Insightful presentations make for a constructive and extremely social way to learn from the experts who’ve done it before. I attended the Japanese evening and gained really valuable insight about the culture and how best to communicate with a local audience.”
    John Whitaker
    Vice President Marketing, Data & Digital , dmg events
  • "We have the opportunity to contribute positively to the industry as well as gaining valuable insight and advice. There’s no need to spend valuable time and money reinventing the wheel when you have so many experienced professionals in AEO membership to learn from”
    Emma Cartmell
    CHS Group
  • "JOINING THE AEO HAS BEEN FANTASTIC! Being able to gift our customers with free places at the FaceTime masterclasses, learn alongside industry peers and seek advice to common challenges is invaluable”
    Sharon Azam
    GovNet Communications
  • I just wanted to send my most sincere thanks for everything that you and the AEO team are doing to help navigate the events industry through the pandemic. The working groups and communication from the AEO have been excellent and I’m really appreciative of being part of such a wonderful organisation.
    Simon Burns
    ICHF Events
  • I think what the AEO has been doing during this tough time has been exceptional.
    Greg Cherry
    QD Events LTD
  • It is so useful to hear from your peers at this time. Please pass my thanks to Ruth and the BTIG panel
    Dan Assor
    CloserStill Media
  • Just wanted to thank you and Ruth this morning for the Zoom meeting - it was really interesting to hear how things are moving along in the virtual/hybrid meeting/exhibitions. All very new to me, so a lot to digest.
    Maureen Wright
    Optic UK
  • The session this morning was fantastic. We are right in the midst of this and the information was so useful. We can apply it immediately
    Claire Adams
    FESPA
  • The AEO provides an opportunity to make a difference, to work with other companies for the good of the industry as a whole, but beyond that, it provides it’s members with valuable insight and tangible benefits to grow your business, upskill and engage your teams. For those reasons, our membership is in indelible ink on the each annual budget. In short, if you aren’t a member, you are missing out.
    Ed Tranter
    73 Media

 

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