AEO - Association of event organisers

Event Manager, The PUB Show, Experiences Division


Event Manager, The PUB Show, Experiences Division

  • Closing date: 30-Jan-2020
  • Hours:
    • Full Time
  • Job function:
    • Event Management
  • Contract type:
    • Contract


A global events company with over a century of expertise in delivering market-leading events in a whole host of industries, from food to art to humanitarian aid (and everything in between!). We believe in the importance of creating opportunities for both our staff and our partners to thrive and we want to have fun whilst doing it.


At Montgomery Group our ‘world’ is the sectors we work in, the stakeholders we partner with and our dedicated teams who have been delivering first-class events for over a century.


Montgomery Group is a global events company.

DIVISION:  Experiences

JOB ROLE: Event Manager      

REPORTING TO : Portfolio Director

TERM: Permanent Contract

LOCATION: Manchester Square, London

SALARY: Dependent on experience


A passionate Event Manager who demonstrates strong commercial acumen, loves being part of the community their event serves and has a desire to develop an event that is the beating heart of the UK pub industry. This exciting opportunity will allow you to take ownership of PUB20 by having the freedom to autonomously drive its strategic growth and direction, whilst delivering on all commercial elements and liaising with the event team across all departments in the day-to-day running of the event.

PUB20 is unique in its offering. Totally dedicated to the UK pub industry, there is no other event like it and you’ll delve deep into the pub world in order to become a trusted source of pub industry knowledge and connections. The position requires you to be fully immersed in the pub industry, enabling you to create relationships and opportunities for suppliers, pub owners and operators attending the show. We curate the exhibition, aesthetics and content with an aim to fulfil and delight the 4500 strong publican audience. Our visitors attend, not only to source great products from our exhibitors and partners, but to learn, network with their community and enjoy an inspired experience, all at the same time.

The Experiences Division at Montgomery Group does not create ‘run of the mill’ trade shows. We’re creative in our approach and challenge the status quo. We’re hard-working, committed and passionate about our products and they communities they serve. The role will give the applicant the opportunity to be imaginative in the experience they create, whilst immersing themselves in the industry by creating lasting relationships.


  • Strong leadership skills in mentoring, coaching and empowering the team to collaborate and succeed together
  • Excellent organisational skills, with an ability to prioritise tasks and manage workload
  • Keen focus on achieving goals and attaining commercial success, with a desire to attract new business
  • Great communication, both written and verbal
  • Knowledge and experience of using different commercial processes and techniques to sell stand space and sponsorship
  • Experience of writing effective partnership and sponsorship proposals
  • Knowledge and experience of using CRM systems
  • Experience of developing creative and imaginative event concepts



  • To lead the event team by example in the day-to-day running of the event
  • To develop & implement an event plan which explores new opportunities and drives growth
  • To be responsible for the commercial success of the show through strategic selling, high conversion and efficient curation
  • To develop key partnerships, both commercial and content which drive revenue and visitor engagement
  • To develop a deep knowledge of the pub sector to identify evolving trends and best practices and to cherish relationships within the community
  • To effectively line manage the Commercial Executive, driving the commercial success of the event by ensuring a focus on coaching to enable the achievement of targets and personal development goals
  • To create effective, tailored sponsorship opportunities and write respective proposals
  • To work collaboratively the Marketing Team to develop a strong commercial marketing campaign
  • To influence the Marketing Team’s visitor campaign due to great industry knowledge and connections
  • To work closely with the Operations Team with regards to floorplan management and to physically realise the event vision
  • Generate stand and sponsorship revenue over the phone and face to face
  • Attend industry networking and social events to immerse yourself in the community
  • Visit pubs to build relationships with owners and managers to enable yourself to really understand how to curate the show to serve the industry’s needs
  • Visit competitive events, meet existing customers and prospect for new business
  • Work closely with the event team on collaborative projects



  • A minimum one years’ experience at manager level within sales/events/exhibitions or related industry[MM1] 
  • A high-performance level, ensuring targets and goals are met as a minimum
  • To work with teams and individuals collaboratively, proactively and positively
  • Ability to demonstrate objection handling
  • Experience in sourcing new leads
  • Experience of creative, consultative selling
  • First class work ethic
  • Positive ‘can do’ attitude
  • Professional at all times



  • Regular 1 to 1 with line manager
  • Team productivity targets
  • Clear KPI’s set by line manager
  • Monthly team revenue targets
  • Regular performance and development reviews


  • Training schemes
  • Enhanced maternity/ paternity
  • Corporate Gym discount
  • Wellbeing at work
  • Paid leave for charity/voluntary work
  • Cycle to work scheme
  • Mentorship program
  • Access to Manchester Square Gardens
  • Annual Summer company day
  • Flexi-Time
  • Annual pay reviews
  • Annual Christmas party
  • 8 x Death-in-service payment


  • "Broadway Events joined the AEO on the Enterprise Membership. We’ve already taken advantage of the many benefits including the excellent FaceTime Masterclasses and training guides for exhibitors."
    Emma Barrett
    Broadway Events
  • "We are a member of the AEO because it is a proactive association for the events industry. As an organiser it provides us with high value ideas, networking, guidance and information."
    David Harrison
    PPMA Group
  • "This year, the association has led working groups to address industry issues and put on some amazing events full of insightful content for both organisers and, through the AEOs FaceTime initiative, exhibitors. In addition, the AEO has represented the industry at a Governmental level to raise awareness of the importance of events to the UK economy."
    Paul Byrom
    Upper Street Events
  • "I genuinely believe that if you’re involved in organising events you should become a member of the AEO."
    Simon Kimble
    Clarion Events
  • "Our membership of the AEO represents real and tangible value for UBM - it provides fantastic networking opportunities, practical training for our team as well as valuable insight into the state of our industry."
    Simon Parker
    Informa Markets
  • "As an Association business, we appreciate the excellent work the secretariat of the AEO do for our community. From the events side of our business, the AEO provides an excellent return on investment, providing thought leadership, fantastic networking, brilliant awards, excellent research and FaceTime, a valuable tool to tell our markets why exhibitions and events should be an essential part of the marketing mix."
    Neil Felton
  • "AEO’s networking and member meetings are valuable for individuals at all levels within our organisation. The promotion of our sector to the outside world, to government, authorities and business at large is another vital aspect of the AEO’s purpose for members, many of whom, like my company, work on events throughout the world."
    Stephen Brooks
    Mack Brooks Exhibitions
  • “Knowledge is power and the AEO dinners are certainly powerful, there is always a wealth of knowledge at the table. Insightful presentations make for a constructive and extremely social way to learn from the experts who’ve done it before. I attended the Japanese evening and gained really valuable insight about the culture and how best to communicate with a local audience.”
    John Whitaker
    Vice President Marketing, Data & Digital , dmg events
  • "We have the opportunity to contribute positively to the industry as well as gaining valuable insight and advice. There’s no need to spend valuable time and money reinventing the wheel when you have so many experienced professionals in AEO membership to learn from”
    Emma Cartmell
    CHS Group
  • "JOINING THE AEO HAS BEEN FANTASTIC! Being able to gift our customers with free places at the FaceTime masterclasses, learn alongside industry peers and seek advice to common challenges is invaluable”
    Sharon Azam
    GovNet Communications




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