AEO - Association of event organisers

Event Director


Event Director

  • Closing date: 02-Sep-2019
  • Hours:
    • Full Time
  • Job function:
    • Event Management
    • Management
    • Project Manager
  • Contract type:
    • Contract

Job Title:     Event Director, Imbibe (12-month maternity cover)

Reports to:     Portfolio Director, Imbibe & Aerospace

Based at:     Richmond, Greater London, UK

About Reed Exhibitions

Reed Exhibitions is a leading global events organiser , with more than 500 events in 30 countries. In 2018, Reed Exhibitions brought together more than 7m event participants from around the world generating billions of dollars in business. Today Reed Exhibitions’ events are held throughout the Americas, Europe, the Middle East, Asia Pacific, and Africa and organised by 38 fully staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events. It is part of RELX, a global provider of information and analytics for professionals and business customers across industries.

About RELX

RELX is a global provider of information-based analytics and decision tools for professional and business customers. The Group serves customers in more than 180 countries and has offices in about 40 countries. It employs over 30,000 people, of whom almost half are in North America.

Candidate Profile

The Event Director (ED) will have credibility in brand & product management and a proven track record of customer-focused leadership in their given sector/s.  They will have a proven track record of sales management within a B2B environment.  He/she should be experienced in establishing strategic alliances and developing new lines of business and products. They will be skilled in reviewing, recommending and integrating innovations.  He/she will enjoy leading diverse teams of both direct and indirect reports demonstrating a strong authentic leadership style with an active focus on customer engagement. Critical to success will be a high level of emotional intelligence and organisational awareness to allow them to collaborate and leverage the expertise of colleagues across the company on innovative and strategic initiatives. Experience/knowledge of the drinks industry would be an advantage.

Purpose of the Role

We have an exciting opportunity for an experienced and high calibre professional to develop the strategy, execute and own the performance of the Imbibe trade show (Imbibe Live) and Sommelier Wine Awards.  Imbibe is for anyone who sources, buys or serves drinks in the licensed on-trade. Performance is defined as the ability to exceed financial, audience delivery and customer satisfaction targets. 


  1. Acts as a collaborative entrepreneur to see new possibilities, take in information and create insights to develop and maintain an understanding of customers’ needs and objectives through strong business relationships;  effectively leverage support teams, not under their direct management (i.e. acts as the ‘maestro’ or ‘conductor’).
  2. Directs sales and marketing strategies and execution to properly define and deliver the customer value proposition and deliver a combination of higher revenue and profits.  The ED is responsible for the delivery of financial targets related to their products.
  3. To develop and implement future strategy including visitor promotion and sales campaigns (in collaboration with Head of Marketing), the show features, educational programmes , cost-saving and identify future revenue growth.
  4. Creates superior customer solutions by identifying customer needs and problems that need to be solved and leveraging solutions to transform business needs. Collaborates successfully with others internally to share customer insights and know-how.
  5. Inspires sustainably high levels of employee performance by creating the optimal state for the Imbibe Team; grows skills and capability by focusing efforts on building  the capacity of their business area
  6. Maintains team focus by prioritising , sequencing and focusing energy; leads a holistic approach to planning to ensure commitments are delivered on time and to high quality.

Professional Profile

  • Prior Knowledge:  Market and sector understanding, sufficient to have a dialogue with, and gain the respect of customers, trade bodies, sales, and marketing staff.  They are experienced at using enabling technology including data, digital and mobile to deliver improved customer experience.
  • Expertise:  Several years’ experience in a commercial environment in brand management and/or product management focused role/s with experience of Profit and Loss management.
  • Brand and Product Focus: A proven ability to adapt as a product manager to different industries is important.  Highly developed industry insights with and a capacity for understanding the issues of their given sector is preferred.  The role holder needs to exhibit a keen understanding of the customer market, the product category, and the competitive landscape.   They should understand specific market factors such as customer segments and their needs; buyer behaviours ; competitive landscape; product features; trends impacting target customers (i.e. relevant geographic, economic, technology trends ).
  • Commercial Focus: Proven success of the delivery of financial targets is important.
  • Leadership Capability:  Experience of building and managing professional teams, preferably in international business.

Interested? If this position interests you, kindly submit your application to this link:

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