AEO - Association of event organisers

Digital Marketing Manager - EnergyNet

AEO

Digital Marketing Manager - EnergyNet

  • Closing date: 30-Apr-20
  • Hours:
    • Full Time
  • Job function:
    • Marketing
  • Contract type:
    • Permanent
  • Contact Name: HR Team
  • Location: London, UK
  • Company name: Clarion Events Ltd
  • Email: clarion.recruitment@clarionevents.com

The Opportunity:

An opportunity has arisen for a highly motivated and creative Digital Marketing Manager to join EnergyNet's marketing team. The successful candidate will help to plan, organize, and execute innovative digital marketing campaigns across the Africa & LatAm portfolios of international conferences in locations such as Barcelona, Miami, and Brazil. As well as working on a leading portfolio of events, you will also have the opportunity to own and drive the strategy and execution of corporate marketing projects.

About EnergyNet:

EnergyNet is a Queen's Award-winning producer of investment conferences for Africa and Latin America's energy sectors. Best known for the Africa Energy Forum, the longest running Forum for decision makers in Africa's power sector, EnergyNet also produces region-specific investment meetings focusing on the power generation potential of some of the world's most exciting emerging markets. Recent event locations include Lisbon, Miami, Cape Town, Cartagena, Lima, and Panama City. The EnergyNet team consists of around 20 people who are all passionate about the work we do in a supportive and collaborative environment.

The Candidate:

Supported by the Head of Marketing, the successful candidate will be responsible for the planning and implementation of exceptional digital marketing campaigns, delivered on time and within budget. The ideal candidate will have brilliant attention to detail, be highly creative and an excellent team player with the ability to manage multiple projects to a high standard. Previous experience of a B2B events role is essential.

Key Responsibilities:

  • Planning and delivering cross-channel marketing campaigns with support from HoM
  • Managing and segmenting data, identifying gaps, developing new data sources, and implementing data build and refresh plans
  • Using marketing technology to craft exceptional customer journeys and qualify leads
  • Overseeing the structure, implementation, and optimisation of sales data plans
  • Developing innovative, revenue-generating ideas for campaigns in the portfolio
  • Providing ongoing and post-campaign effectiveness reports, and recommend ongoing improvements
  • Using digital channels and technologies to enhance online presence of the business
  • Maintaining and updating conference websites
  • Managing the design, production, and distribution of all promotional materials
  • Writing and proofing copy for a range of marketing platforms and materials including websites, social media, emails, and brochures
  • Continuously analysing marketing metrics to improve campaign performance
  • Assisting with the PR activity relating to the conference portfolio, researching material for press releases, and building relationships with relevant press and partners
  • Building and managing relationships with external suppliers and negotiating prices
  • Carrying out competitor analysis to identify potential threats and opportunities
  • Promoting a culture of testing and change to continuously drive improvement

Knowledge:

  • A proven track record of implementing successful campaigns for B2B events and conferences
  • Proven use and understanding of complex databases and segmentation techniques
  • Proficient in Microsoft Office programs
  • Highly literate in digital marketing practices and channels such as Google Analytics, SEO, PPC, programmatic campaigns and paid and organic social media campaigns
  • Experience using a CRM system such as Salesforce
  • Experience using a website CMS

Personal Attributes:

  • Passionate about optimizing marketing technology to improve the customer journey
  • Enthusiastic and confident attitude with a problem-solving approach to tasks
  • Diligent and thorough in approach to projects
  • Creative and imaginative
  • Highly organized
  • Reliable
  • Easily adaptable to changing markets and situations
  • Commercially minded and motivated to succeed
  • The ability to articulate and be naturally persuasive

Skills:

  • Excellent time management skills and ability to meet deadlines
  • Strong analytical skills to interrogate data and draw conclusions
  • Excellent attention to detail
  • Outstanding copywriting skills with the ability to write clear, concise copy for all forms of marketing communications including emails, brochures, and press releases
  • Excellent interpersonal, verbal, and written communication skills

At Clarion our people are at the absolute heart of what we do. We're proud that our core values of PASSIONCAREIMAGINATION and TRUST define the way we carry out our work across all of our exhibitions and conferences. If you share our values and want to be a part of a successful, dynamic and creative global business then we want to hear from you. To apply, please email your CV to clarion.recruitment@clarionevents.com and state the role that you are applying for in the subject line.

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