AEO - Association of event organisers

Digital Marketing Manager


Digital Marketing Manager

  • Closing date: 10-Jun-2022
  • Hours:
    • Full Time
  • Job function:
    • Marketing
  • Contract type:
    • Permanent
  • Contact Name: Eve Page
  • Company name: dmg events
  • Email:

Job Purpose:

The Digital Marketing Manager is a core role and discipline within the group and therefore reports directly to the Head of Marketing. The global energy division at dmg events includes several high-profile and long running events including one of our flagship events, GASTECH. Our energy events are supported by many of the world's leading national and international oil companies, industry service providers and key Government bodies.  Developing effective digital engagement strategies is critical for the future of the events. 


Key Accountabilities:

  • Create and implement an integrated digital marketing campaigns for the exhibition including sponsor, exhibitor, delegate, and visitor campaigns
  • Develop marketing plan for digital lead generation and engage with each team to ensure optimum marketing for each aspect of the event
  • Forecast and monitor digital budget in line with the event cycle and marketing timeline 
  • Website – working with 3rd party on design and user experience, and manage SEM and SEO
  • Ensure show websites are fully up to date with latest information. Manage the integration of any third-party modules (e.g., floor planner, show APP, etc.) between suppliers.
  • Utilise and manage digital tools (i.e., App, survey tool) to enhance campaigns.
  • PPC Campaigns – Strategize and proactively develop, implement and sustain digital marketing campaigns
  • Social Media and Content Marketing – strategy, planning and activation 
  • Develop strategies for the dissipation of engaging online content including clickbait, forums, videos, graphics, and blogs; monitor and analyse content success
  • Use Google Suite to measure our performance and drive traffic to event pages and share Dashboard Analytics and make recommendations 
  • Engage with exhibitors and other key stake holders via social media. Deal with any issues raised & highlight these to the relevant member of the team to minimise any damage.
  • At shows, lead the digital activities and ensure maximum coverage.  
  • Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these innovative technologies in developing campaigns and update current campaigns to include new information.


Qualifications, Experience & Skills:

The Candidate

We are seeking an analytical individual with a real passion for the technical aspects of digital marketing. You will be passionate, organised and efficient and with a pro-active approach to work, the successful candidate will be able to work under their own initiative to complete tasks on time and within budget, and to contribute ideas to further enhance the marketing strategy.

As an ideal candidate your experience and skills will include:

Hard Skills

The successful individual must have used more than approx. 70% of the tools used by dmg events or have proven experience of using an alternative for a business.

  • ESP – Adestra, Everlytic email composition and analysis
  • CRM/database – Salesforce for campaign management
  • Social Media Channels/ Meltwater Engage– LinkedIn, Twitter, Facebook, Instagram, YouTube (content creation, sponsored posts, analytics, and effectiveness)
  • Social/ Web Listening and Engagement & Influencer Management – Meltwater + Klear
  • Google Suite – Google Analytics, Google AdWords, Google Tag Manager, Google Search Console, Google Ad Manager, Google Data Studio, Google Sheets and Forms
  • SEO – keywords, title tags, meta descriptions, alt text, social sharing, etc
  • PPC, Geofencing, and Programmatic
  • Registration – InfoSalons, N200, Form Assembly (including Social Amplification though InGo or Gleanin)
  • Website – CMS (Umbraco, TYPO3, WordPress or similar) plus experience of design and user experience (working with 3rd parties)
  • Advocacy & Remarketing – Feathr
  • Adobe Creative Suite –Photoshop or Indesign or Similar skills to edit posts or banners
  • Webinar Platform – StreamGo, Zoom, On24
  • HTML experience preferred
  • Additional tools – Popup manager, social walls, Live chat, Lead Forensics, Surveys (Survey Monkey, Fusion, Explori)

Soft Skills

  • 5+ years’ experience in marketing, with at least 3 in digital marketing; events exposure is preferable
  • Knowledgeable about both current and upcoming developments and opportunities in the digital marketing sphere to assist in providing world-class digital strategy to our marketing campaigns
  • Post-secondary education (preferred) or equivalent experience in website development, either creatively or developmentally.
  • Excellent interpersonal skills and the ability to effectively communicate with and relate to all levels both within and outside the organisation.
  • Self-motivated and able to work effectively both independently and as part of a team.
  • Highly motivated and proactive in researching and proposing new product opportunities for your assigned areas.
  • Ability to work under pressure, multi-task and meet deadlines.
  • Lateral thinking and analytical skills.
  • Conscious of event budgets and efficiencies are sought to improve the overall profits.

The Marketing Team

The marketing team’s core responsibility is to design and deliver a marketing strategy to meet business objectives relating to exhibition and sponsorship sales, delegate revenue and visitor attendance. The marketing team also has a responsibility to ensure they continue to keep up to date with the latest marketing trends and look to make communications more effective through the testing of new ideas using both traditional and newer marketing channels.

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    Broadway Events
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    PPMA Group
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    Mack Brooks Exhibitions
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    John Whitaker
    Vice President Marketing, Data & Digital , dmg events
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    CHS Group
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    GovNet Communications
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    ICHF Events
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    QD Events LTD
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    CloserStill Media
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    Optic UK
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    73 Media




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