AEO - Association of event organisers

Digital Marketing Assistant


Digital Marketing Assistant

  • Closing date: 02-Sep-2019
  • Hours:
    • Full Time
  • Job function:
    • Sales
  • Contract type:
    • Permanent

Job Title: Digital Marketing Assistant - Essential Retail & Retail Design World

About Reed Exhibitions

Reed Exhibitions is a leading global events organiser , with more than 500 events in 30 countries. In 2018, Reed Exhibitions brought together more than 7m event participants from around the world generating billions of dollars in business. Today Reed Exhibitions’ events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organised by 38 fully staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events. It is part of RELX, a global provider of information and analytics for professional and business customers across industries.

About RELX

RELX is a global provider of information-based analytics and decision tools for professional and business customers. The Group serves customers in more than 180 countries and has offices in about 40 countries. It employs over 30,000 people, of whom almost half are in North America.

Candidate Profile

To support the existing marketing team in executing marketing campaigns, social media development and channel monetisation & managing lead generation product delivery including client liaison, data analysis & project management for all of our magazine products

Key Responsibilities:

Co-ordinating and implementing magazine communication and lead generation campaigns for our Webinars, Whitepaper, Podcast and bespoke event products across all marketing mix channels including email

• Managing content set up on our magazine CMS systems

• Briefing in, following up, scheduling: regular social artwork and banners to be used to promote our lead generation and database growth campaigns

• Liaising with social agency to update paid digital campaigns according to the manager’s brief. Optimising them to ensure lead targets are met.

• Managing all web banner advertising for our clients through Double Click including setting up campaigns, optimising and tracking all live campaigns and providing post campaign reporting

• Co-ordinating regular generic product promotion for webinars, whitepaper and bespoke event collateral to grow database/ ensure lead generation targets are met

• Following the managers brief, create and execute lead generation social media activity as appropriate for our breakfast briefings, bespoke events and exhibitions as appropriate

• Comprehensive and regular tracking of both online & offline lead generation campaigns to problem solve delivery issues and inform ongoing best practice

• Managing on-site social media for all our magazines when exhibiting at events & delivering breakfast briefings or bespoke events for our clients

• Research- involvement in compilation and distribution of surveys, innovating website content, tracking competitor landscape

• Managing general social admin for team including social enquiries , moderating conversations on social channels

Skills & Experience:

• Experience in digital and social media marketing

• Excellent verbal and written communication skills

• Strong time management skills able to multi-task and prioritise workload

• Ability to meet deadlines under pressure

• Experience in a publishing background would be an advantage

• Online content management/web skills necessary

• Basic understanding of HTML would be an advantage / Strong IT Skills

• Strong attention to detail at all times

Interested? Kindly copy and paste this link to a browser to submit your application, ​

  • "Broadway Events joined the AEO on the Enterprise Membership. We’ve already taken advantage of the many benefits including the excellent FaceTime Masterclasses and training guides for exhibitors."
    Emma Barrett
    Broadway Events
  • "We are a member of the AEO because it is a proactive association for the events industry. As an organiser it provides us with high value ideas, networking, guidance and information."
    David Harrison
    PPMA Group
  • "This year, the association has led working groups to address industry issues and put on some amazing events full of insightful content for both organisers and, through the AEOs FaceTime initiative, exhibitors. In addition, the AEO has represented the industry at a Governmental level to raise awareness of the importance of events to the UK economy."
    Paul Byrom
    Upper Street Events
  • "I genuinely believe that if you’re involved in organising events you should become a member of the AEO."
    Simon Kimble
    Clarion Events
  • "Our membership of the AEO represents real and tangible value for UBM - it provides fantastic networking opportunities, practical training for our team as well as valuable insight into the state of our industry."
    Simon Parker
    Informa Markets
  • "As an Association business, we appreciate the excellent work the secretariat of the AEO do for our community. From the events side of our business, the AEO provides an excellent return on investment, providing thought leadership, fantastic networking, brilliant awards, excellent research and FaceTime, a valuable tool to tell our markets why exhibitions and events should be an essential part of the marketing mix."
    Neil Felton
  • "AEO’s networking and member meetings are valuable for individuals at all levels within our organisation. The promotion of our sector to the outside world, to government, authorities and business at large is another vital aspect of the AEO’s purpose for members, many of whom, like my company, work on events throughout the world."
    Stephen Brooks
    Mack Brooks Exhibitions
  • “Knowledge is power and the AEO dinners are certainly powerful, there is always a wealth of knowledge at the table. Insightful presentations make for a constructive and extremely social way to learn from the experts who’ve done it before. I attended the Japanese evening and gained really valuable insight about the culture and how best to communicate with a local audience.”
    John Whitaker
    Vice President Marketing, Data & Digital , dmg events
  • "We have the opportunity to contribute positively to the industry as well as gaining valuable insight and advice. There’s no need to spend valuable time and money reinventing the wheel when you have so many experienced professionals in AEO membership to learn from”
    Emma Cartmell
    CHS Group
  • "JOINING THE AEO HAS BEEN FANTASTIC! Being able to gift our customers with free places at the FaceTime masterclasses, learn alongside industry peers and seek advice to common challenges is invaluable”
    Sharon Azam
    GovNet Communications




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