AEO - Association of event organisers

Digital & Brand Marketing Manager

AEO

Digital & Brand Marketing Manager

  • Closing date: 30-Jun-2022
  • Hours:
    • Full Time
  • Job function:
    • Marketing
  • Contract type:
  • Contact Name: Kayleigh Craine
  • Location: London, UK
  • Company name: Clarion Events Ltd
  • Email: kayleigh.craine@clarionevents.com

The Opportunity:

This opportunity is within Clarion retail home, of five prestigious market-leading events in the UK; Top Drawer Spring, Top Drawer Autumn, Home & Gift, January Furniture Show, Manchester Furniture Show, plus REVEAL which is our new 365 digital platform for the Retail industry. 

Clarion Retail is a fast-paced, exciting environment to work in. You will be joining the business at a pivotal time and will play a crucial role as we look to develop and accelerate the business beyond events to solve our customer’s problems across a multi-channel approach.

We are seeking a creative and brand-led digital specialist to take a management role with two direct reports, a Social Media Executive and Digital Marketing Executive. From the start, you will support with the development of the team as well as with the brand and digital strategy ensuring the delivery of excellent campaigns and first class customer experiences.

 

 

The Candidate:

You will be an experienced Marketing Manager with the ability to use insight to influence and execute the brand and digital strategy of the portfolio with a focus on both live events and our new digital retail marketplace REVEAL.

You should be a strategic thinker with proven experience in brand, social media, digital advertising, PR & content. You will act as brand guardian ensuring excellence in all that we do. Storytelling should come naturally to you along with a strong creative eye, a passion for design and digital innovation.

In addition, you will be an exemplary team manager with responsibility for working with other marketing teams across the business to trial and implement new initiatives and best practice through facilitating collaboration and co-ordination of marketing activities.

You will have solid marketing experience at team management level plus planning and executing successful campaigns for a wide portfolio of B2B products.

Key Responsibilities:

  • Develop, communicate and ensure effective delivery of world class marketing strategies that increase brand awareness, engage our customers through digital and maximise retention to grow our events
  • Define, measure, and analyse the success of all brand and digital initiatives and optimise based on data-driven insights to continuously improve our outcomes
  • Work collaboratively across functions to ensure fluidity and consistency of brand, campaigns, propositions and customer experience touchpoints.
  • Develop and manage our digital, media and creative agencies in order to deliver against both strategic and tactical objectives
  • Work with and manage our external digital specialist to develop advanced PPC strategies as well as working alongside marketing operations on technical set up, implementation, tracking, and reporting through Google analytics
  • Own and leverage our extensive social media presence, managing the strategy and content to ensure high levels of engagement and continuous growth
  • Devise an influencer and advocacy marketing strategy utilising available tools to identify opportunities, define communication strategy with ongoing assessment of ROI
  • Manage and deliver our 365 PR strategy leveraging all possible media relations to achieve maximum reach
  • Devise and develop our SEO strategy ensuring constant monitoring on positioning and deliver plans to improve organic search rankings through feeding in to the portfolios content marketing strategy
  • Lead on any research & insight projects related to customer experience or brand development/enhancement.
  • Continuously influence campaign communications in response to customer insight testing our assets and making recommendations to evolve the distinct identity for the portfolio
  • Work alongside the Head of Marketing to develop and execute the marketing strategy for our REVEAL online 365 marketplace
  • Utilise all of the marketing technology available and analytics tools such as Google analytics, Customer Data Platform, Pardot and Hootsuite to inform and optimise campaigns
  • Management of two direct reports; leading by example, ensuring optimum output through coaching and nurturing, conducting regular appraisals and setting personal development plans

 

Knowledge, Personal Attributes and Skills:

  • Advanced experience in marketing technology and analytics tools such as Google Analytics preferably GA4, Pardot (or similar CRM system)
  • People management and ability to provide training and coaching
  • Have a proven strong background in digital, executing campaigns to drive growth
  • Highly proactive– able to take prompt action to accomplish objectives and goals beyond what is required, with energy and tenacity
  • Be highly analytical and inquisitive with the ability to interpret data and convert in to actionable insight
  • Have impeccable attention to detail taking the utmost pride in everything you do
  • A natural creative eye, design led
  • Be customer obsessed, always putting yourself in the shoes of the customer. Empathy is key.
  • A genuine team player and collaborative in nature
  • Be digitally skilled and abreast of trends and new innovation
  • Strong sense of personal accountability
  • Integrity, authenticity and honesty
  • Strongly results-focused, able to clearly demonstrate success via proven metrics
  • Excellent influencing and negotiating skills

 

About Clarion Events:

Clarion Events is one of the world’s leading event organisers, producing and delivering innovative and market-leading events since 1947. (https://clarionevents.com/welcome)

Clarion Events embrace diversity and equal opportunities in all that we do. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.

Clarion is private equity backed and owned by Blackstone. Blackstone is one of the world’s leading global investment funds, investing capital for the long term in order to build successful, resilient businesses. (https://www.blackstone.com/) 

Our purpose is to deliver exceptional customer outcomes and experiences, by making every connection count.

Our vision is we want every one of our products to be a market leader in customer satisfaction and delight.

 

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  • "Broadway Events joined the AEO on the Enterprise Membership. We’ve already taken advantage of the many benefits including the excellent FaceTime Masterclasses and training guides for exhibitors."
    Emma Barrett
    Broadway Events
  • "We are a member of the AEO because it is a proactive association for the events industry. As an organiser it provides us with high value ideas, networking, guidance and information."
    David Harrison
    PPMA Group
  • "This year, the association has led working groups to address industry issues and put on some amazing events full of insightful content for both organisers and, through the AEOs FaceTime initiative, exhibitors. In addition, the AEO has represented the industry at a Governmental level to raise awareness of the importance of events to the UK economy."
    Paul Byrom
    Upper Street Events
  • "I genuinely believe that if you’re involved in organising events you should become a member of the AEO."
    Simon Kimble
    Clarion Events
  • "Our membership of the AEO represents real and tangible value for UBM - it provides fantastic networking opportunities, practical training for our team as well as valuable insight into the state of our industry."
    Simon Parker
    Informa Markets
  • "As an Association business, we appreciate the excellent work the secretariat of the AEO do for our community. From the events side of our business, the AEO provides an excellent return on investment, providing thought leadership, fantastic networking, brilliant awards, excellent research and FaceTime, a valuable tool to tell our markets why exhibitions and events should be an essential part of the marketing mix."
    Neil Felton
    FESPA
  • "AEO’s networking and member meetings are valuable for individuals at all levels within our organisation. The promotion of our sector to the outside world, to government, authorities and business at large is another vital aspect of the AEO’s purpose for members, many of whom, like my company, work on events throughout the world."
    Stephen Brooks
    Mack Brooks Exhibitions
  • “Knowledge is power and the AEO dinners are certainly powerful, there is always a wealth of knowledge at the table. Insightful presentations make for a constructive and extremely social way to learn from the experts who’ve done it before. I attended the Japanese evening and gained really valuable insight about the culture and how best to communicate with a local audience.”
    John Whitaker
    Vice President Marketing, Data & Digital , dmg events
  • "We have the opportunity to contribute positively to the industry as well as gaining valuable insight and advice. There’s no need to spend valuable time and money reinventing the wheel when you have so many experienced professionals in AEO membership to learn from”
    Emma Cartmell
    CHS Group
  • "JOINING THE AEO HAS BEEN FANTASTIC! Being able to gift our customers with free places at the FaceTime masterclasses, learn alongside industry peers and seek advice to common challenges is invaluable”
    Sharon Azam
    GovNet Communications
  • I just wanted to send my most sincere thanks for everything that you and the AEO team are doing to help navigate the events industry through the pandemic. The working groups and communication from the AEO have been excellent and I’m really appreciative of being part of such a wonderful organisation.
    Simon Burns
    ICHF Events
  • I think what the AEO has been doing during this tough time has been exceptional.
    Greg Cherry
    QD Events LTD
  • It is so useful to hear from your peers at this time. Please pass my thanks to Ruth and the BTIG panel
    Dan Assor
    CloserStill Media
  • Just wanted to thank you and Ruth this morning for the Zoom meeting - it was really interesting to hear how things are moving along in the virtual/hybrid meeting/exhibitions. All very new to me, so a lot to digest.
    Maureen Wright
    Optic UK
  • The session this morning was fantastic. We are right in the midst of this and the information was so useful. We can apply it immediately
    Claire Adams
    FESPA
  • The AEO provides an opportunity to make a difference, to work with other companies for the good of the industry as a whole, but beyond that, it provides it’s members with valuable insight and tangible benefits to grow your business, upskill and engage your teams. For those reasons, our membership is in indelible ink on the each annual budget. In short, if you aren’t a member, you are missing out.
    Ed Tranter
    73 Media

 

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