AEO - Association of event organisers

Content & Community Manager (Defence)


Content & Community Manager (Defence)

  • Closing date: 30-Jun-2022
  • Hours:
  • Job function:
  • Contract type:
    • Permanent
  • Contact Name: Danielle Redwood
  • Location: London, UK
  • Company name: Clarion Events Ltd
  • Email:
  • Telephone: 0207 384 8248

The Opportunity:

An exciting new opportunity is available to join our new digital subscription product launching this year. The product is being managed in a start-up environment yet with the support and investment of being part of Clarion Events. This is an opportunity to get in at the start, helping to shape the market-approach for the product and be part of the team. Reporting to the Product Director, this role is a content role where you will be responsible for sourcing, editing, curating and creating content that will best engage our audience in the defence sector and related industries.

The candidate will be professional, curious, engagement-minded and able to demonstrate a passion for defence, technology and/or engineering. They should have social media and editorial experience with a proven track record of engaging a target audience both through content and direct interaction. The candidate must be resilient and respond well under pressure, show high levels of confidence, be customer focused and be able to problem-solve quickly, assume ownership of any problems and get back to our customers in as short a time frame as possible. Exceptional organisational & time management skills are therefore essential and experience of working on an online publication, to deadline, is advantageous.

The Content & Community Manager is expected to be self a starter who is constantly on the look-out for trends and able to interpret and present related content that appeals to our audience, with a drive to improve engagement metrics.

Key Responsibilities:

Content creation

  • Source, curate and edit existing content eg from open source platforms or from our clients, for our website, social media and newsletters
  • Originate content, short or long form, for our website, social media or offline marketing use. This content could be self-authored, though is more likely to come through a network you build of subject matter experts    
  • Ensure any content is suitably adapted for the intended channel, audience and purpose  
  • Maintain the appropriate tone of voice for our audience and ensure all content meets ESG criteria for the defence and security industry  

Lead generation

  • Produce and share content that generates leads and supports sales and marketing goals
  • Engage with leads in a timely manner to nurture prospective customers or content providers
  • Work with the marketing team to maximise SEO and content engagement
  • Support campaign requests from our marketer, and the wider portfolio marketing team, fulfilling requests in a way that will best resonate with the intended audience

Community engagement

  • Support UGC on our website, and support it by reporting on client successes to develop further content 
  • Grow our audience on social platforms, including maintaining a posting schedule and posing relevant and thought-provoking content in an engaging way
  • Set the tone for the community, be present and enforce community guidelines, including removing members or deleting posts when appropriate

Customer service and insight

  • Keep abreast of industry news, market trends and developments to inform content and update the team
  • Mitigate any user or client issues calmly and diplomatically
  • Have a full understanding of Clarion Defence’s brands, products, and services, and where necessary address incoming enquiries appropriately, and provide a course of action or solution.
  • Keep up to date with industry ESG criteria with our in-house security and compliance team

Metrics and performance

  • Keep abreast of content data analysis from which to draw actionable insights: macro data, such as overall reach and leads generated, and micro data such as individual experiments around content positioning
  • Regularly test new strategies, new content, and new campaigns on social media and the website


  • Excellent written English, copywriting, proofing and editing skills
  • Able to research, amalgamate and distil information into audience-ready copy
  • Good eye for spotting trends and opportunities in the market, with proven ability to identify and capitalise on a hot news stories, trends, or hashtags
  • Comfortable writing appealing headlines, and content such as social posts that are as short as 140 characters or blogs of more than 200 words
  • Able to interpret performance analytics and able to make data-based decisions
  • Able to run experiments on social media and websites
  • Experience using CMS systems 
  • Adaptable
  • Creative problem solver
  • Good at networking internally and externally
  • Able to work as a team
  • PR and/or journalistic experience is a plus 
  • Proven keen interest in the military, military equipment, innovations and/or engineering or technology

About Clarion Events:

Clarion Events is one of the world’s leading event organisers, producing and delivering innovative and market-leading events since 1947. (

Clarion Events embrace diversity and equal opportunities in all that we do. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.

Clarion is private equity backed and owned by Blackstone. Blackstone is one of the world’s leading global investment funds, investing capital for the long term in order to build successful, resilient businesses. (

Our purpose is to deliver exceptional customer outcomes and experiences, by making every connection count.

To apply, please contact

  • "Broadway Events joined the AEO on the Enterprise Membership. We’ve already taken advantage of the many benefits including the excellent FaceTime Masterclasses and training guides for exhibitors."
    Emma Barrett
    Broadway Events
  • "We are a member of the AEO because it is a proactive association for the events industry. As an organiser it provides us with high value ideas, networking, guidance and information."
    David Harrison
    PPMA Group
  • "This year, the association has led working groups to address industry issues and put on some amazing events full of insightful content for both organisers and, through the AEOs FaceTime initiative, exhibitors. In addition, the AEO has represented the industry at a Governmental level to raise awareness of the importance of events to the UK economy."
    Paul Byrom
    Upper Street Events
  • "I genuinely believe that if you’re involved in organising events you should become a member of the AEO."
    Simon Kimble
    Clarion Events
  • "Our membership of the AEO represents real and tangible value for UBM - it provides fantastic networking opportunities, practical training for our team as well as valuable insight into the state of our industry."
    Simon Parker
    Informa Markets
  • "As an Association business, we appreciate the excellent work the secretariat of the AEO do for our community. From the events side of our business, the AEO provides an excellent return on investment, providing thought leadership, fantastic networking, brilliant awards, excellent research and FaceTime, a valuable tool to tell our markets why exhibitions and events should be an essential part of the marketing mix."
    Neil Felton
  • "AEO’s networking and member meetings are valuable for individuals at all levels within our organisation. The promotion of our sector to the outside world, to government, authorities and business at large is another vital aspect of the AEO’s purpose for members, many of whom, like my company, work on events throughout the world."
    Stephen Brooks
    Mack Brooks Exhibitions
  • “Knowledge is power and the AEO dinners are certainly powerful, there is always a wealth of knowledge at the table. Insightful presentations make for a constructive and extremely social way to learn from the experts who’ve done it before. I attended the Japanese evening and gained really valuable insight about the culture and how best to communicate with a local audience.”
    John Whitaker
    Vice President Marketing, Data & Digital , dmg events
  • "We have the opportunity to contribute positively to the industry as well as gaining valuable insight and advice. There’s no need to spend valuable time and money reinventing the wheel when you have so many experienced professionals in AEO membership to learn from”
    Emma Cartmell
    CHS Group
  • "JOINING THE AEO HAS BEEN FANTASTIC! Being able to gift our customers with free places at the FaceTime masterclasses, learn alongside industry peers and seek advice to common challenges is invaluable”
    Sharon Azam
    GovNet Communications
  • I just wanted to send my most sincere thanks for everything that you and the AEO team are doing to help navigate the events industry through the pandemic. The working groups and communication from the AEO have been excellent and I’m really appreciative of being part of such a wonderful organisation.
    Simon Burns
    ICHF Events
  • I think what the AEO has been doing during this tough time has been exceptional.
    Greg Cherry
    QD Events LTD
  • It is so useful to hear from your peers at this time. Please pass my thanks to Ruth and the BTIG panel
    Dan Assor
    CloserStill Media
  • Just wanted to thank you and Ruth this morning for the Zoom meeting - it was really interesting to hear how things are moving along in the virtual/hybrid meeting/exhibitions. All very new to me, so a lot to digest.
    Maureen Wright
    Optic UK
  • The session this morning was fantastic. We are right in the midst of this and the information was so useful. We can apply it immediately
    Claire Adams
  • The AEO provides an opportunity to make a difference, to work with other companies for the good of the industry as a whole, but beyond that, it provides it’s members with valuable insight and tangible benefits to grow your business, upskill and engage your teams. For those reasons, our membership is in indelible ink on the each annual budget. In short, if you aren’t a member, you are missing out.
    Ed Tranter
    73 Media




AEO news