AEO - Association of event organisers

Campaign Manager (Enthusiast)

AEO

Campaign Manager (Enthusiast)

  • Closing date: 12-Aug-2022
  • Hours:
    • Full Time
  • Job function:
    • Marketing
  • Contract type:
    • Contract
  • Contact Name: Helen James
  • Location: London, UK
  • Company name: Clarion Events Ltd
  • Email: Helen.james@clarionevents.com

The Opportunity:

A vacancy has arisen for a dynamic, customer centric Campaign Manager on a fixed term contract for 4 months in Clarion’s Enthusiast Department across the Spirit and Arts portfolio which includes Spirit of Christmas Fair, The Luxury Travel Fair, Spirit of Summer Fair and two Olympia Art & Antiques Fairs.

The Spirit and Arts portfolio presents multiple market-leading Summer and Winter shopping experiences for discerning consumers.

The scale of this portfolio of ‘best in market’ events attracts over 1,500 exhibitors, from small boutiques, specialist dealers across retail, interiors, art & antiques and travel. Each vetted to guarantee quality and authenticity ensuring each event’s product content is unrivalled and held in high regard within the market. Key media brand partnerships supporting these events include House & Garden, Condé Nast Traveller and The Times & Sunday Times.

These B2C events take place across two date lines each year; during June and November. Each event is well established within its market and each attracts a loyal but unique consumer audience.

This exciting new role offers great opportunity to have an impact on all of the above events. The role will work closely with the Marketing Manager to implement each marketing plan in-line with the event strategy. You will manage two junior members of the marketing team and report into the Marketing Manager, as well as work with the Fair Director on the overall strategy for the events. The Marketing Manager and Show Director will provide the opportunity for development in addition to leadership, support and guidance on event strategy, campaign implementation, cost control and management.

The Candidate:

We are looking for an enthusiastic, articulate and extremely competent, customer centric individual who is ready to take on the responsibilities of this senior role within the team. The ideal candidate will have a strong set of digital skills and be ready to drive forward comprehensive digital and direct marketing campaigns, as well as having good experience of the core principles of marketing. They will show an accurate comprehension of the agreed event strategy to ensure support of the future success of the portfolio. They will possess good leadership qualities.

Solid marketing experience, with a focus on implementing direct marketing, digital campaigns, as well as good communication and organisational skills and the ability to work well in a fast paced environment, across different campaigns at the same time are essential.

Key Responsibilities:

  • Execute and deliver marketing campaigns for Spirit, Arts and Luxury Travel portfolio to achieve stated objectives of visitor numbers and admission revenue
  • Work alongside the Marketing Manager to provide input into the marketing strategy and support in the intelligence gathering process
  • Coordinate all marketing plans and activities and communicate well with the Marketing Manager, Show Director, Operations and Sales teams to ensure that the plans are delivered effectively using tracking and analysis across a variety of platforms
  • Oversee the organisation of promotional activities, ensuring they are carried out efficiently, within agreed budgets and to agreed deadlines
  • Manage the marketing communications team to ensure they are motivated, development areas are identified with a clear development plan
  • Ensure the team has a clear understanding of priorities and short-term objectives
  • Ensure team workload is evenly balanced and shared between Marketing Execs and Campaign Manager roles and promote a positive mentality through busy periods of the campaign
  • Strong involvement in creative process
  • Devise and execute a continuous content strategy to encourage increased engagement of audience
  • Manages set up and daily contact to ensure pricing, promotions and offers are all correct
  • Identify different, new buying audiences both within our data through regular monitoring and in-depth analysis of their behaviours, and leading the understanding of brand data using CDP and Pardot, as well as untapped audiences
  • Oversee the planning and execution of targeted digital marketing plans for web, SEO, SEM, email, social media, content, affiliates/Partners and influencers
  • Responsible for reporting on all the comms activities throughout campaign
  • Integral lead in managing and fore fronting targeted email campaigns, automation and segmentation through Pardot
  • Briefing designers to produce required brand creative elements to a good standard for both print and online
  • Remain up-to-date with the latest communications tools and continuously assess their deployment to improve marketing effectiveness
  • Build and maintain good relationships with a multitude of partners and influencers across the events, ensuring we get the maximum from each partnership/sponsorship
  • Manage, monitor, maintain and regularly review relationships with key suppliers to ensure highest levels of service are continuously delivered
  • Day-to-day contact with PR agency to ensure they have all the required information and support
  • Develop and maintain systems and processes which enable the team to carry out and report on its activities efficiently and effectively including post campaign effectiveness reports and recommend on-going improvements
  • Promote a culture of testing and change to continuously drive improvement
  • Manage and monitor budgets and feed into the budget setting process

Knowledge:

  • Solid grounding/understanding of the core marketing disciplines and what each can deliver
  • Digital marketing knowledge including social media, content marketing and affiliate/ partnership marketing with experience either working hands-on with performance marketing channels (PPC/Google Ads, Display, Paid Social) or briefing agency, monitoring and managing
  • Knowledge of latest digital trends and social features
  • Understanding of databases and customer journey segmentation techniques
  • Proven understanding of tracking and response reporting
  • Knowledge of design and print processes
  • Good understanding of budget management

Personal Attributes:

  • Excellent attention to detail and a hard work ethic are essential to balance a varied and dynamic workload
  • Competent decision maker
  • Good leader and team player
  • Self-motivated and determined with a strong sense of personal initiative
  • Ability to build good rapport with all internal and external contacts at all levels
  • Ability to multi-task
  • Ability to be creative
  • Analytical mind-set
  • Good IT skills – word, excel as well as design website such as Canva
  • Calm under pressure

Skills:

  • Campaign management - planning, execution, tracking, and analysis across a variety of platforms
  • Design and print including direct mail -  experience dealing with suppliers to implement
  • Experience of managing a junior marketing person
  • Email marketing – experience of building emails whilst being a confident copy writer
  • Ability to multi-task under pressure
  • Excellent project management, planning and organisational skills
  • Excellent interpersonal and communications skills
  • Excellent financial management skills
  • Excellent negotiation skills
  • Competent and efficient in administration

About Clarion Events:

Clarion Events is one of the world’s leading event organisers, producing and delivering innovative and market-leading events since 1947. (https://clarionevents.com/welcome)

Clarion Events embrace diversity and equal opportunities in all that we do. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.

Clarion is private equity backed and owned by Blackstone. Blackstone is one of the world’s leading global investment funds, investing capital for the long term in order to build successful, resilient businesses. (https://www.blackstone.com/)

Our purpose is to deliver exceptional customer outcomes and experiences, by making every connection count.

Our vision is we want every one of our products to be a market leader in customer satisfaction and delight.

 

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