AEO - Association of event organisers

Business Development Manager


Business Development Manager

  • Closing date: 31-Jul-2019
  • Hours:
    • Full Time
  • Job function:
    • Sales
  • Contract type:
    • Permanent
  • Contact Name: Jacqui Walker
  • Location: Home based with Head Office in York
  • Company name: CHS GROUP
  • Email:
  • Telephone: 01904 406325
  • Website:

About the company

CHS Group connects hotels, venues and specialist suppliers with UK event professionals by delivering trade exhibitions, meet the buyer forums and an awards programme.

We currently organise:

  • The Conference and Hospitality Show, a trade show with over 230 exhibitors in West Yorkshire (
  • CHS Awards, an awards programme recognising hotels/venues and individuals within the hospitality industry (
  • Independent Venue Roadshows, a series of meet the buyer events for independently owned hotels and venues (
  • London MICE Forum


As a team we are results-driven, commercially minded, self-motivated and entrepreneurial. We are ambitious, vibrant, hardworking and energetic. To join our team you must share our values and team culture and you will be rewarded with flexible working, respect, a fun company to work for and a role that you can be proud of.

Key Responsibilities:

The duties are but are not limited to:

  • Contribute to and implement the exhibition and sponsorship sales plan
  • Actively source new clients who do not currently work with CHS Group creating a substantial sales pipeline
  • Confidently deliver sales Presentations, face to face, by telephone and at events.
  • Research new potential exhibitors and attend relevant exhibitions/events
  • Monitor and evaluate the marketplace, keeping abreast of new developments
  • Weekly sales reporting and keeping the CRM system up to date


  • Visit major clients wherever possible to cement relationships and advise on taking appropriate sized stand and to sell additional sponsorships
  • Research prospective clients and establish a sales pipeline which lead Generate sales leads online, in person and on the telephone
  • Update exhibition floor plan accurately
  • Maintain database, update client records, add new prospects regularly, and update exhibition layout design to ensure maximum efficiency.
  • Sales reporting; check weekly/monthly reports against sales targets
  • Liaise with operations team to ensure information is passed on correctly
  • Chase signed contracts from exhibitors.

Who are we looking for?

We’re on an exciting journey to build our events portfolio and we’re looking for someone who is accountable, fully engaged, and thrives on being successful and reporting on their results.  We’re looking for someone who will share the feeling that our clients get when they win new business – the buzz, the high, the sense of achievement.  

As a team, we love the thrill of exceeding targets, supporting each other with our positive energy and showing grit and determination when the going gets tough.  We’re still a relatively small team, so whilst you’ll have the support of your Line Manager, we don’t have time to micro-manage – so you’ll need to rely on your own passion and drive to make every day count.

Finally, integrity is key to our culture, so if you’re used to cutting corners or saying ‘that will do’ then this role isn’t for you. You’ll be working with a company that has a great reputation for being open and honest with support from your colleagues who share your passion and drive.

Key Skills/Attributes:

  • Ability to achieve agreed sales target through generating new business and retaining existing clients whilst working on concurrent event cycles
  • Over two years sales experience in a new business development role ideally within the meetings and events industry
  • Excellent written and verbal communication skills 
  • Good team-player with strong Inter-personal skills
  • Able to work under pressure while adhering to tight deadlines.
  • Self-motivated with the enthusiasm and commitment to succeed
  • Enjoy working in a team environment and would thrive in an active/busy role, which requires working without supervision and using his/her own initiative
  • Excellent understanding of the meetings industry and challenges that our target audience face
  • Demonstrable knowledge of the sales process and the ability to sell a range of events concurrently
  • A strong drive and ambition, with a hunger to reach and exceed targets with a ‘can do’ approach to work
  • Passionate about customers; presenting trust and credibility amongst our potential customer base
  • Effective active listening and communication skills.

Candidates who expect to be shortlisted should demonstrate that they have researched what we do as a company, the type of clients we have and how we should be delivering results to our clients. 

We are an equal opportunities employer

To apply please complete our application form and submit your CV via this link:

  • "Broadway Events joined the AEO on the Enterprise Membership. We’ve already taken advantage of the many benefits including the excellent FaceTime Masterclasses and training guides for exhibitors."
    Emma Barrett
    Broadway Events
  • "We are a member of the AEO because it is a proactive association for the events industry. As an organiser it provides us with high value ideas, networking, guidance and information."
    David Harrison
    PPMA Group
  • "This year, the association has led working groups to address industry issues and put on some amazing events full of insightful content for both organisers and, through the AEOs FaceTime initiative, exhibitors. In addition, the AEO has represented the industry at a Governmental level to raise awareness of the importance of events to the UK economy."
    Paul Byrom
    Upper Street Events
  • "I genuinely believe that if you’re involved in organising events you should become a member of the AEO."
    Simon Kimble
    Clarion Events
  • "Our membership of the AEO represents real and tangible value for UBM - it provides fantastic networking opportunities, practical training for our team as well as valuable insight into the state of our industry."
    Simon Parker
    Informa Markets
  • "As an Association business, we appreciate the excellent work the secretariat of the AEO do for our community. From the events side of our business, the AEO provides an excellent return on investment, providing thought leadership, fantastic networking, brilliant awards, excellent research and FaceTime, a valuable tool to tell our markets why exhibitions and events should be an essential part of the marketing mix."
    Neil Felton
  • "AEO’s networking and member meetings are valuable for individuals at all levels within our organisation. The promotion of our sector to the outside world, to government, authorities and business at large is another vital aspect of the AEO’s purpose for members, many of whom, like my company, work on events throughout the world."
    Stephen Brooks
    Mack Brooks Exhibitions
  • “Knowledge is power and the AEO dinners are certainly powerful, there is always a wealth of knowledge at the table. Insightful presentations make for a constructive and extremely social way to learn from the experts who’ve done it before. I attended the Japanese evening and gained really valuable insight about the culture and how best to communicate with a local audience.”
    John Whitaker
    Vice President Marketing, Data & Digital , dmg events
  • "We have the opportunity to contribute positively to the industry as well as gaining valuable insight and advice. There’s no need to spend valuable time and money reinventing the wheel when you have so many experienced professionals in AEO membership to learn from”
    Emma Cartmell
    CHS Group
  • "JOINING THE AEO HAS BEEN FANTASTIC! Being able to gift our customers with free places at the FaceTime masterclasses, learn alongside industry peers and seek advice to common challenges is invaluable”
    Sharon Azam
    GovNet Communications




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