AEO - Association of event organisers

Brand & Marketing Manager

AEO

Brand & Marketing Manager

  • Closing date: 23-May-2021
  • Hours:
    • Full Time
  • Job function:
    • Management
    • Marketing
  • Contract type:
    • Permanent
  • Contact Name: Dee Lacey
  • Location: Loughton, Essex
  • Company name: Media 10 Ltd
  • Email: makeitme@m10group.co.uk
  • Telephone: 02032255200

The Brand

Grand Designs Live (London and Birmingham) is an award-wining self-build and home improvement event, based on the hugely popular TV series presented by Kevin McCloud. The shows attract over 100,000 visitors each year.

The show is split into six project zones offering products and advice from over 400 exhibitors across Build, Gardens, Interiors, Kitchens & Bathrooms, technology and design.

At the NEC, the show forms part of UK Construction Week which attracts trade professionals across the build and construction industry.

The Candidate

The ideal candidate will have at least 4 years’ experience in an events marketing role, who may be a Senior Exec or Assistant Manager moving up to Manager level, or is already Marketing Manager looking to make a mark on one of the UK’s biggest consumer shows. They will be responsible for the full marketing mix (including above-the-line, eCRM, digital and social) and experience in the exhibitions/events sector is essential. An active interest in home interest or the Grand Designs brand is a plus. They will have excellent organisational skills with great attention to detail as well as being able to hit the ground running to assist a busy and dynamic hard working team.

You will be confident, ambitious, an excellent communicator and have the ability to manage multiple projects and deliver them on time and in budget. The ideal candidate will be personable, hard-working, efficient and organised, a strategic thinker, and have a great sense of humour!

Campaign Management

  • Develop in consultation with the Managing Director and Marketing Director integrated vis-prom and exhib-prom marketing campaign strategies and activity plans that use channels effectively and that will achieve campaign objectives
  • Working with the Managing Director and Marketing Director, to identify and secure essential media partnerships and other third party promotional partnerships, delivering strategies to maximise their support for your exhibition
  • To produce and manage a positive web presence for your exhibition which is easy to find and navigate, and which is regularly updated. Also, to ensure your exhibition is present and up to date on all relevant corporate and industry websites.
  • Manage the implementation, tracking and measurement of integrated marketing campaigns, on time and within agreed budget
  • Work with key stakeholders to implement campaign activity
  • Brief external agencies including creative, digital, PR and media planning agencies to deliver campaign activity against brief
  • Manage agency campaign implementation and performance against agreed campaign activity
  • Be responsible for the production and sourcing of all campaign materials
  • Deliver campaign activity presentations and regular results presentations

Campaign Reporting

  • Ensure each campaign has clear metrics as agreed with the Managing Director and Marketing Director to ensure that campaigns are achieving appropriate return on investment in line with set goals 
  • Carry out post campaign analysis to report KPIs and distribute learning for future campaigns
  • Work with the Managing Director and Marketing Director to understand stakeholder feedback to influence future campaign work
  • Complete competitor benchmarking for promotional activity and report regularly to the Managing Director and Marketing Director
  • Participate in events and promotional activities necessary to support the promotion of the programme, if required

Stakeholder Management

  • Coordinate campaign activity including website updates, social media activity and PR activity to deliver campaign objectives
  • To work at on site at your exhibition, managing the press office, overseeing photography and videography at show and managing specific events within the programme.
  • Develop CRM strategies for each campaign and coordinate CRM activity with the marketing executive including communication emails, data pulls etc.
  • Coordinate event activity at events with the events team
  • Liaise with the Managing Director and Marketing Director to ensure campaign materials are aligned to overall collateral guidelines
  • Liaise with the PR and internal communications teams to deliver supporting activity for campaigns as required
  • Provide daily ticket reports and analyse sales performance on a weekly basis, ensuring key stakeholders are updated when required
  • Be an ambassador of the brand, managing relationships with the rights owner, Channel 4 and Kevin McCloud alongside the Managing Director and Marketing Director

General Responsibilities

  • Input to the annual Strategic Marketing Planning process with the Managing Director and Marketing Director
  • To ensure accuracy of marketing materials and be responsible for formal sign off process where required
  • Adhere to all policies and procedures with regards to budget expenditure, displaying budget control and reporting any variances promptly to the Managing Director and Marketing Director
  • Manage the Marketing Executive setting objectives and roles to support campaign

What you are good at

You are super confident and enjoy being part of a busy and dynamic team. You drive positivity and strive to create a culture of continuous improvement. Leading from the front with a strong work ethic and a great sense of humour you will be able to manage multiple projects and deliver them on time.

  • Detail, detail, detail
  • You strive to do things better
  • Innovative
  • Copy-writing (you’re a whizz)
  • Planning and organising
  • Communicating at all levels
  • Relationship building
  • Strategic and thinking outside of the box

    What we’ll do for you:
  • Make you feel like part of a family and know your name – you’re not just a number here!
  • Give you a bespoke career development plan to encourage you to develop your skills, strengths and long-term career
  • Recognise your contribution and hard work
  • Ensure you get to work on the best brands in the industry
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  • "Broadway Events joined the AEO on the Enterprise Membership. We’ve already taken advantage of the many benefits including the excellent FaceTime Masterclasses and training guides for exhibitors."
    Emma Barrett
    Broadway Events
  • "We are a member of the AEO because it is a proactive association for the events industry. As an organiser it provides us with high value ideas, networking, guidance and information."
    David Harrison
    PPMA Group
  • "This year, the association has led working groups to address industry issues and put on some amazing events full of insightful content for both organisers and, through the AEOs FaceTime initiative, exhibitors. In addition, the AEO has represented the industry at a Governmental level to raise awareness of the importance of events to the UK economy."
    Paul Byrom
    Upper Street Events
  • "I genuinely believe that if you’re involved in organising events you should become a member of the AEO."
    Simon Kimble
    Clarion Events
  • "Our membership of the AEO represents real and tangible value for UBM - it provides fantastic networking opportunities, practical training for our team as well as valuable insight into the state of our industry."
    Simon Parker
    Informa Markets
  • "As an Association business, we appreciate the excellent work the secretariat of the AEO do for our community. From the events side of our business, the AEO provides an excellent return on investment, providing thought leadership, fantastic networking, brilliant awards, excellent research and FaceTime, a valuable tool to tell our markets why exhibitions and events should be an essential part of the marketing mix."
    Neil Felton
    FESPA
  • "AEO’s networking and member meetings are valuable for individuals at all levels within our organisation. The promotion of our sector to the outside world, to government, authorities and business at large is another vital aspect of the AEO’s purpose for members, many of whom, like my company, work on events throughout the world."
    Stephen Brooks
    Mack Brooks Exhibitions
  • “Knowledge is power and the AEO dinners are certainly powerful, there is always a wealth of knowledge at the table. Insightful presentations make for a constructive and extremely social way to learn from the experts who’ve done it before. I attended the Japanese evening and gained really valuable insight about the culture and how best to communicate with a local audience.”
    John Whitaker
    Vice President Marketing, Data & Digital , dmg events
  • "We have the opportunity to contribute positively to the industry as well as gaining valuable insight and advice. There’s no need to spend valuable time and money reinventing the wheel when you have so many experienced professionals in AEO membership to learn from”
    Emma Cartmell
    CHS Group
  • "JOINING THE AEO HAS BEEN FANTASTIC! Being able to gift our customers with free places at the FaceTime masterclasses, learn alongside industry peers and seek advice to common challenges is invaluable”
    Sharon Azam
    GovNet Communications
  • I just wanted to send my most sincere thanks for everything that you and the AEO team are doing to help navigate the events industry through the pandemic. The working groups and communication from the AEO have been excellent and I’m really appreciative of being part of such a wonderful organisation.
    Simon Burns
    ICHF Events
  • I think what the AEO has been doing during this tough time has been exceptional.
    Greg Cherry
    QD Events LTD
  • It is so useful to hear from your peers at this time. Please pass my thanks to Ruth and the BTIG panel
    Dan Assor
    CloserStill Media
  • Just wanted to thank you and Ruth this morning for the Zoom meeting - it was really interesting to hear how things are moving along in the virtual/hybrid meeting/exhibitions. All very new to me, so a lot to digest.
    Maureen Wright
    Optic UK
  • The session this morning was fantastic. We are right in the midst of this and the information was so useful. We can apply it immediately
    Claire Adams
    FESPA

 

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