AEO - Association of event organisers

The latest National Exhibitor Masterclass celebrated its 5th anniversary at the NEC


The latest National Exhibitor Masterclass celebrated its 5th anniversary at the NEC

31 Jul 2018

The one-day conference, which took place on the 18th July 2018, at the NEC, Birmingham, attracted more than 360 delegates from around the country and covered everything from; the powers of persuasion, to sales techniques, to social media and more.

More than 30 AEO members took advantage of the opportunity to send their customers along for a full day of learning and networking for free. (£250+VAT for non-members)

The event was once again supported by the AEO’s strategic masterclass partner, the NEC, and event sponsors ESSA and GES.

Chris Skeith, Chief Executive, AEO, said: ‘’This is a fantastic initiative that continues to drive value back to the members and their customers year on year. The feedback has been phenomenal, the best in the events’ 5 year history, which reinforces what a great investment of time this event is for our delegates. We’ve already spoken to many who are looking forward to putting their new exhibiting skills into practice. We couldn’t ask for much more than that!”

Kathryn James, Managing Director, NEC Group Conventions and Exhibitions, said: “Masterclass is a real lesson in the art of exhibiting and a brilliant channel to support the exhibitor community. This year had a packed schedule with fantastic thought-provoking and useful content. If the past is any prediction of the future, exhibitors don’t just walk away from the Masterclass with information, but genuine ideas that will help them supercharge their exhibiting and inspiration to help them to grow their business.”

Christine Martin, Marketing Director, EMEA , GES, said: “Face to face is one of the most effective marketing channels available – but also one of the most daunting. The Masterclass is a superb way to debunk the myths with real-world advice and inspiration that helps boost our customers’ performance pre, during and post show. A great day out of the office!”

Simon Perry, Sales and Account Manager at ESSA, said: “The masterclass is a fantastic event to support and provides invaluable learnings to the exhibitor community. ESSA has supported the event for the past 5 years and we look forward to continuing our work promoting the best suppliers to exhibitors.”

The next Exhibitor Masterclass is due to take place at ExCeL London on the 23rd of November.

To find out more about the event please visit:

  • "Broadway Events joined the AEO on the Enterprise Membership. We’ve already taken advantage of the many benefits including the excellent FaceTime Masterclasses and training guides for exhibitors."
    Emma Barrett
    Broadway Events
  • "We are a member of the AEO because it is a proactive association for the events industry. As an organiser it provides us with high value ideas, networking, guidance and information."
    David Harrison
    PPMA Group
  • "This year, the association has led working groups to address industry issues and put on some amazing events full of insightful content for both organisers and, through the AEOs FaceTime initiative, exhibitors. In addition, the AEO has represented the industry at a Governmental level to raise awareness of the importance of events to the UK economy."
    Paul Byrom
    Brand Events
  • "I genuinely believe that if you’re involved in organising events you should become a member of the AEO."
    Simon Kimble
    Clarion Events
  • "Our membership of the AEO represents real and tangible value for UBM - it provides fantastic networking opportunities, practical training for our team as well as valuable insight into the state of our industry."
    Simon Parker
  • "The AEO take great effort to ensure our industry continues to be recognised for its value, promotes the sector for talent acquisition and encourages the sharing of best practice across its members and their customers. It also provides a rich calendar of events for our staff to learn, network, share experiences and celebrate with their peers in the industry."
    Stuart Johnston
    Ascential Events
  • "As an Association business, we appreciate the excellent work the secretariat of the AEO do for our community. From the events side of our business, the AEO provides an excellent return on investment, providing thought leadership, fantastic networking, brilliant awards, excellent research and FaceTime, a valuable tool to tell our markets why exhibitions and events should be an essential part of the marketing mix."
    Neil Felton
  • "AEO’s networking and member meetings are valuable for individuals at all levels within our organisation. The promotion of our sector to the outside world, to government, authorities and business at large is another vital aspect of the AEO’s purpose for members, many of whom, like my company, work on events throughout the world."
    Stephen Brooks
    Mack Brooks Exhibitions
  • “Knowledge is power and the AEO dinners are certainly powerful, there is always a wealth of knowledge at the table. Insightful presentations make for a constructive and extremely social way to learn from the experts who’ve done it before. I attended the Japanese evening and gained really valuable insight about the culture and how best to communicate with a local audience.”
    John Whitaker
    Vice President Marketing, Data & Digital , dmg events
  • "We have the opportunity to contribute positively to the industry as well as gaining valuable insight and advice. There’s no need to spend valuable time and money reinventing the wheel when you have so many experienced professionals in AEO membership to learn from”
    Emma Cartmell
    CHS Group
  • "JOINING THE AEO HAS BEEN FANTASTIC! Being able to gift our customers with free places at the FaceTime masterclasses, learn alongside industry peers and seek advice to common challenges is invaluable”
    Sharon Azam
    GovNet Communications




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