AEO - Association of event organisers

AEO invests in Leaders of Tomorrow


AEO invests in Leaders of Tomorrow

17 Sep 2018

The AEO Talent Working Group is launching a free online training programme for sales, marketing and ops professionals within AEO membership. The series of webinars starts from the 5th October 2018 and will initially run until 15th February 2019.

The Leaders of Tomorrow (LOT) training is a specialist programme devised by experienced trainers for event execs and managers. The sessions have been developed to support and inspire the three different, but vital, functions that work together to deliver a successful event.

The LOT training will launch with an ‘Email Marketing’ webinar on 5th October delivered by Marilyn Jarman from Espresso Marketing.  The next session on 12th October will cover time management for operations teams and will be led by Lou Kiwanuka from OpsShaper.  The first sales webinar ‘Developing a System’ is on the 19th October with Chris Ginnelly, MD of the UK Sandler Training branch.

Alison Willis, Chair of the Talent Working Group says: “The AEO Talent Working Group has introduced this training programme to support Leaders of Tomorrow within AEO membership. The trainers have been carefully selected by the AEO to ensure they can offer expertise in the role as well as an understanding of the events industry.  They have each developed training content in close consultation with senior industry marketing, operations and sales professionals to suit the needs of their teams. With three exceptional trainers on board, I’m really excited to see how rising stars in the industry will translate what they learn into their daily roles.”

More about the trainers

Sales trainer, Chris Ginnelly, helps his clients develop world class sales and customer service cultures by combining his own personal experiences with the Sandler methodologies. Passionate about what he does, Chris has helped businesses and teams through significant change to improve the way they work. Chris is offering free access to the Sandler Online Training portal for all AEO Members who attend the sales training webinars.

Marilyn Jarman will lead the marketing training. Marilyn spent 15 years managing marketing campaigns for large consumer and trade shows including the BBC Good Food Portfolio, Autosport International, Cereals and Clothes Show Live. In 2015, she started her consultancy helping marketers delivering more successful campaigns.

Finally, with over 20 years of experience in the events world, Lou Kiwanuka is owner and founder of award winning EventShaper and she’s run some of the largest and technically challenging events in the industry as well as recently starting up her new business OpsShaper.

Chris Skeith, chief executive of AEO, says: “The AEO Talent Working Group has made a fantastic leap forward in launching the Leaders of Tomorrow training for event organisers. We’re making great progress in introducing programmes to meet all three industry-wide objectives we set last year - to attract, assess and retain talent. Our initial priority is to make sure that the talent we already have has the support, guidance and motivation to be able to succeed and be proud to work in this amazing industry.

“The group is also working on a campaign to promote the events industry as the exciting career choice that it is. Our quest is to increase the pool of talent that’s made a conscious decision that the events industry is something they want to be part of. We know how great it is and we want others to know that too. ”

Further information about the LOT training programme can be found on the Talent Hub of the AEO website. Registration links for the webinars will be released in AEO member communications.

To find out further information about the AEO please visit the website and follow us on Twitter @aeonews

  • "Broadway Events joined the AEO on the Enterprise Membership. We’ve already taken advantage of the many benefits including the excellent FaceTime Masterclasses and training guides for exhibitors."
    Emma Barrett
    Broadway Events
  • "We are a member of the AEO because it is a proactive association for the events industry. As an organiser it provides us with high value ideas, networking, guidance and information."
    David Harrison
    PPMA Group
  • "This year, the association has led working groups to address industry issues and put on some amazing events full of insightful content for both organisers and, through the AEOs FaceTime initiative, exhibitors. In addition, the AEO has represented the industry at a Governmental level to raise awareness of the importance of events to the UK economy."
    Paul Byrom
    Upper Street Events
  • "I genuinely believe that if you’re involved in organising events you should become a member of the AEO."
    Simon Kimble
    Clarion Events
  • "Our membership of the AEO represents real and tangible value for UBM - it provides fantastic networking opportunities, practical training for our team as well as valuable insight into the state of our industry."
    Simon Parker
    Informa Markets
  • "As an Association business, we appreciate the excellent work the secretariat of the AEO do for our community. From the events side of our business, the AEO provides an excellent return on investment, providing thought leadership, fantastic networking, brilliant awards, excellent research and FaceTime, a valuable tool to tell our markets why exhibitions and events should be an essential part of the marketing mix."
    Neil Felton
  • "AEO’s networking and member meetings are valuable for individuals at all levels within our organisation. The promotion of our sector to the outside world, to government, authorities and business at large is another vital aspect of the AEO’s purpose for members, many of whom, like my company, work on events throughout the world."
    Stephen Brooks
    Mack Brooks Exhibitions
  • “Knowledge is power and the AEO dinners are certainly powerful, there is always a wealth of knowledge at the table. Insightful presentations make for a constructive and extremely social way to learn from the experts who’ve done it before. I attended the Japanese evening and gained really valuable insight about the culture and how best to communicate with a local audience.”
    John Whitaker
    Vice President Marketing, Data & Digital , dmg events
  • "We have the opportunity to contribute positively to the industry as well as gaining valuable insight and advice. There’s no need to spend valuable time and money reinventing the wheel when you have so many experienced professionals in AEO membership to learn from”
    Emma Cartmell
    CHS Group
  • "JOINING THE AEO HAS BEEN FANTASTIC! Being able to gift our customers with free places at the FaceTime masterclasses, learn alongside industry peers and seek advice to common challenges is invaluable”
    Sharon Azam
    GovNet Communications
  • I just wanted to send my most sincere thanks for everything that you and the AEO team are doing to help navigate the events industry through the pandemic. The working groups and communication from the AEO have been excellent and I’m really appreciative of being part of such a wonderful organisation.
    Simon Burns
    ICHF Events
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    Greg Cherry
    QD Events LTD
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    Dan Assor
    CloserStill Media
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    Maureen Wright
    Optic UK
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    Claire Adams
  • The AEO provides an opportunity to make a difference, to work with other companies for the good of the industry as a whole, but beyond that, it provides it’s members with valuable insight and tangible benefits to grow your business, upskill and engage your teams. For those reasons, our membership is in indelible ink on the each annual budget. In short, if you aren’t a member, you are missing out.
    Ed Tranter
    73 Media




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