AEO - Association of event organisers

AEO Forums Hits the Spot for Event Industry Leaders of Tomorrow


AEO Forums Hits the Spot for Event Industry Leaders of Tomorrow

29 Jan 2019

AEO Forums Hits the Spot for Event Industry Leaders of Tomorrow

This year’s AEO Forums delivered a holistic mix of intellectual stimulation, social networking, physical health and emotional wellbeing to over 310 industry professionals spanning marketing, operations and sales. Held at BDC London, the AEO Forums brought together 94 businesses from across the events industry.

Chris Skeith, chief executive of AEO, says: The keynote, Karen Blackett from Mediacom, set the tone for the day with an enthralling presentation about Understanding the Customer in Modern Britain and the importance of trust, credibility, reliability, empathy, self- orientation and congruence. All things we like to think we have in spades at the AEO.”

The tailored marketing, operations and sales programmes were sandwiched between two fantastic keynotes where everyone came together in one room. The speakers engaged with the audience and ensured the energy was kept high. Each stream involved an interactive health and wellbeing session as well as practical sessions on pay per click, copywriting, prospecting, sustainability and having a positive mindset. There was also a cyber security awareness session which was designed to provide members with enough information so that they could minimise risk in their businesses and at their next event.

Chris continues: “Lee Warren’s closing keynote was the icing on the cake. It was the end of a busy day but everyone in the room got involved in Lee’s persuasion techniques, it was a fantastic way to lead into the networking drinks.”

Here is some of the feedback received from this year’s delegates:

"I really enjoyed the speakers who specifically benefited my work i.e. marketing techniques and tips as well as the speakers who I felt could help my general working practices i.e. improving my wellbeing at work and learning how to be more persuasive."

"The copywriting session in particular was standout and I felt like there were lots of takeaways not only for me but for my team who were also in attendance."

"I'm going to begin practising mindful breathing and attempt to be more active at work. I'm also going to look into the digital techniques including Facebook custom audiences to advertise more to previous visitors of our events in this way rather than just through direct email."

"Gavin and Lee were both excellent, loved their talks and also enjoyed that they were interactive."

"I thought the content was great, felt like I walked away having learnt something."

"LOVED the wellbeing workshop by Point3. We have already had the whole office up on their feet for 60seconds of squats!"

"The Sustainability panel was really interesting and there were ideas that I would wish to implement in our exhibitions to work towards a more sustainable event."

  • "Broadway Events joined the AEO on the Enterprise Membership. We’ve already taken advantage of the many benefits including the excellent FaceTime Masterclasses and training guides for exhibitors."
    Emma Barrett
    Broadway Events
  • "We are a member of the AEO because it is a proactive association for the events industry. As an organiser it provides us with high value ideas, networking, guidance and information."
    David Harrison
    PPMA Group
  • "This year, the association has led working groups to address industry issues and put on some amazing events full of insightful content for both organisers and, through the AEOs FaceTime initiative, exhibitors. In addition, the AEO has represented the industry at a Governmental level to raise awareness of the importance of events to the UK economy."
    Paul Byrom
    Upper Street Events
  • "I genuinely believe that if you’re involved in organising events you should become a member of the AEO."
    Simon Kimble
    Clarion Events
  • "Our membership of the AEO represents real and tangible value for UBM - it provides fantastic networking opportunities, practical training for our team as well as valuable insight into the state of our industry."
    Simon Parker
    Informa Markets
  • "As an Association business, we appreciate the excellent work the secretariat of the AEO do for our community. From the events side of our business, the AEO provides an excellent return on investment, providing thought leadership, fantastic networking, brilliant awards, excellent research and FaceTime, a valuable tool to tell our markets why exhibitions and events should be an essential part of the marketing mix."
    Neil Felton
  • "AEO’s networking and member meetings are valuable for individuals at all levels within our organisation. The promotion of our sector to the outside world, to government, authorities and business at large is another vital aspect of the AEO’s purpose for members, many of whom, like my company, work on events throughout the world."
    Stephen Brooks
    Mack Brooks Exhibitions
  • “Knowledge is power and the AEO dinners are certainly powerful, there is always a wealth of knowledge at the table. Insightful presentations make for a constructive and extremely social way to learn from the experts who’ve done it before. I attended the Japanese evening and gained really valuable insight about the culture and how best to communicate with a local audience.”
    John Whitaker
    Vice President Marketing, Data & Digital , dmg events
  • "We have the opportunity to contribute positively to the industry as well as gaining valuable insight and advice. There’s no need to spend valuable time and money reinventing the wheel when you have so many experienced professionals in AEO membership to learn from”
    Emma Cartmell
    CHS Group
  • "JOINING THE AEO HAS BEEN FANTASTIC! Being able to gift our customers with free places at the FaceTime masterclasses, learn alongside industry peers and seek advice to common challenges is invaluable”
    Sharon Azam
    GovNet Communications
  • I just wanted to send my most sincere thanks for everything that you and the AEO team are doing to help navigate the events industry through the pandemic. The working groups and communication from the AEO have been excellent and I’m really appreciative of being part of such a wonderful organisation.
    Simon Burns
    ICHF Events
  • I think what the AEO has been doing during this tough time has been exceptional.
    Greg Cherry
    QD Events LTD
  • It is so useful to hear from your peers at this time. Please pass my thanks to Ruth and the BTIG panel
    Dan Assor
    CloserStill Media
  • Just wanted to thank you and Ruth this morning for the Zoom meeting - it was really interesting to hear how things are moving along in the virtual/hybrid meeting/exhibitions. All very new to me, so a lot to digest.
    Maureen Wright
    Optic UK
  • The session this morning was fantastic. We are right in the midst of this and the information was so useful. We can apply it immediately
    Claire Adams
  • The AEO provides an opportunity to make a difference, to work with other companies for the good of the industry as a whole, but beyond that, it provides it’s members with valuable insight and tangible benefits to grow your business, upskill and engage your teams. For those reasons, our membership is in indelible ink on the each annual budget. In short, if you aren’t a member, you are missing out.
    Ed Tranter
    73 Media




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