AEO - Association of event organisers

AEO and Expocast announce Talent Partnership


AEO and Expocast announce Talent Partnership

07 Apr 2022

The Association of Event Organisers (AEO) is pleased to announce ESSA Member Expocast, a specialist recruitment consultancy dedicated to the global exhibition and conference industry as its Talent Partner for 2022 – 2024.

The partnership will aim to reset the dial on the industry’s recruitment strategies, using insight to attract talent intelligently, creating a sustainable pool of talent for years to come.

As the official AEO Talent Partner, Expocast will play an integral role in the planning and activation of the AEO Employee Benchmarking Project, launching next week, and assist in activating the learnings going forward.

The groundbreaking study takes an inside out approach to the challenges faced by the sector which have been well documented over many years. It seeks to highlight and understand the talent challenges facing the industry and will assess; the level of skills lost, requirements for new skills /talents, and for the first time understand the drivers and motivations for working in the events sector from the target audience of talent we are seeking to attract, and most importantly requirements for improving diversity.

Additionally, Expocast will host a round table with selected AEO members to discuss the solutions to the findings in the report, advise on recruitment plans, and help to create a focus to drive talent to the industry as opposed to finding the industry by accident.

Chris Skeith OBE, chief executive of AEO says: We’re thrilled to be working with Expocast. Their recruitment expertise, knowledge of the events industry and progressive approach will provide us with invaluable support and insight as we work to address the acute challenges our side of the industry faces around talent.

Skeith added; Once we understand more about the barriers and motivations for retaining and attracting talent, members will be able to use the findings to position themselves more competitively. Please note whilst headline data will be used to support the broader industry, in depth research findings are exclusive to participants, so we actively encourage as many members as possible to take part.

Mike Frost, co-founder and recruitment director at Expocast says: Expocast is passionate about securing the brightest talent for the exhibitions industry. We’re proud to have many AEO members as clients, so it is an honour to work directly with the AEO Development Board on this important project. The partnership will enable us to help the entire AEO membership, attract and retain more diversity of talent at every level of seniority and, ultimately, strengthen the position of the industry.

  • "Broadway Events joined the AEO on the Enterprise Membership. We’ve already taken advantage of the many benefits including the excellent FaceTime Masterclasses and training guides for exhibitors."
    Emma Barrett
    Broadway Events
  • "We are a member of the AEO because it is a proactive association for the events industry. As an organiser it provides us with high value ideas, networking, guidance and information."
    David Harrison
    PPMA Group
  • "This year, the association has led working groups to address industry issues and put on some amazing events full of insightful content for both organisers and, through the AEOs FaceTime initiative, exhibitors. In addition, the AEO has represented the industry at a Governmental level to raise awareness of the importance of events to the UK economy."
    Paul Byrom
    Upper Street Events
  • "I genuinely believe that if you’re involved in organising events you should become a member of the AEO."
    Simon Kimble
    Clarion Events
  • "Our membership of the AEO represents real and tangible value for UBM - it provides fantastic networking opportunities, practical training for our team as well as valuable insight into the state of our industry."
    Simon Parker
    Informa Markets
  • "As an Association business, we appreciate the excellent work the secretariat of the AEO do for our community. From the events side of our business, the AEO provides an excellent return on investment, providing thought leadership, fantastic networking, brilliant awards, excellent research and FaceTime, a valuable tool to tell our markets why exhibitions and events should be an essential part of the marketing mix."
    Neil Felton
  • "AEO’s networking and member meetings are valuable for individuals at all levels within our organisation. The promotion of our sector to the outside world, to government, authorities and business at large is another vital aspect of the AEO’s purpose for members, many of whom, like my company, work on events throughout the world."
    Stephen Brooks
    Mack Brooks Exhibitions
  • “Knowledge is power and the AEO dinners are certainly powerful, there is always a wealth of knowledge at the table. Insightful presentations make for a constructive and extremely social way to learn from the experts who’ve done it before. I attended the Japanese evening and gained really valuable insight about the culture and how best to communicate with a local audience.”
    John Whitaker
    Vice President Marketing, Data & Digital , dmg events
  • "We have the opportunity to contribute positively to the industry as well as gaining valuable insight and advice. There’s no need to spend valuable time and money reinventing the wheel when you have so many experienced professionals in AEO membership to learn from”
    Emma Cartmell
    CHS Group
  • "JOINING THE AEO HAS BEEN FANTASTIC! Being able to gift our customers with free places at the FaceTime masterclasses, learn alongside industry peers and seek advice to common challenges is invaluable”
    Sharon Azam
    GovNet Communications
  • I just wanted to send my most sincere thanks for everything that you and the AEO team are doing to help navigate the events industry through the pandemic. The working groups and communication from the AEO have been excellent and I’m really appreciative of being part of such a wonderful organisation.
    Simon Burns
    ICHF Events
  • I think what the AEO has been doing during this tough time has been exceptional.
    Greg Cherry
    QD Events LTD
  • It is so useful to hear from your peers at this time. Please pass my thanks to Ruth and the BTIG panel
    Dan Assor
    CloserStill Media
  • Just wanted to thank you and Ruth this morning for the Zoom meeting - it was really interesting to hear how things are moving along in the virtual/hybrid meeting/exhibitions. All very new to me, so a lot to digest.
    Maureen Wright
    Optic UK
  • The session this morning was fantastic. We are right in the midst of this and the information was so useful. We can apply it immediately
    Claire Adams
  • The AEO provides an opportunity to make a difference, to work with other companies for the good of the industry as a whole, but beyond that, it provides it’s members with valuable insight and tangible benefits to grow your business, upskill and engage your teams. For those reasons, our membership is in indelible ink on the each annual budget. In short, if you aren’t a member, you are missing out.
    Ed Tranter
    73 Media




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